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heard about startup Attributor for doing the content-sniffing stuff. don't really know anything about them, other than the company's name makes sense.
http://www.attributor.com/
Comment contrôler votre image sur la toile, sans recourir à un flog :)
He also lives in Tampa, where I spent 20 years growing up... lol
In short, a subscription model of revenues is only as solid as an individual's willingness to be "Proactive" in protecting thier reputation.
Unfortunately, its my assumption that the majority of individuals are "Reactive" (especially outside the realm of "tech-geekdom.") In other words, they will only want this service at the time of applying for a job, or more likely, after they have been rejected due to compromising material found on the internet. (In essence, it seems that ReputationDefender would find more success with a business / revenue model that caters to the "Reactive" nature of an individual.)
(Also, great idea about "plagiarized content.")
ReputationDefender's sales guy, Brent Franson, is a self-professed search marketing guru, but if this is the best he can come up with he is grossly overcompensated. Everyone on the Management page for ReputationDefender has little to no experience in the SEO/SERM world before they started this outfit. Dead by summer, I guarantee.