DISQUS

Amu · 1 year ago

The question should be "If Google buys Digg, what happens with Diggnation?" Will they still drinking beers on a couch?

Prometheus · 1 year ago

Google will buy Digg? Think this over, Google has more traffic than Digg will ever have, if they want to influence something they will just change the results on the search engine. Digg is a site that's just a hang out for the failures and liberals of the internet, basically 4chan outcasts + liberals, if Google bought that it would be reputation suicide.

johncow · 1 year ago

I guarantee they will change a few things but they will handle it like YouTube. They will make subtle changes over time.

@promethius - I have to disagree with you there. The comment about traffic is like microsoft saying they have enough money and don't need more.

Prometheus · 1 year ago

But what your saying here is for Microsoft to work with the arms trade industry. It's suicide, if a professional company buys a bunch of people who think they know technology, what happens next is obvious (like Microsoft buying yahoo).

Fays · 1 year ago

Well considering that most of Google acquisitions had slow-motion running after the transaction, it is most probable that Digg will follow the same way. They will have to be integrated into Google, use Google technologies and so on.. Pain in the ass rather than any beneficial issue, apart from a thicker wallet.

Nicki B. · 1 year ago

Maybe they'll change the Digg "algorithm" (aka biased Digg editors picking and choosing their favorite sites and burying anything they don't like/disagree with, regardless of what the community says) - That would be something I'm sure everyone would like to see, Digg be turned into an actual news/useful information site instead of one promoting garbage.

addebook · 1 year ago

oh! google is buying the world~

neyno78 · 1 year ago

Google buy the world!-It is possible lol!

Kieran Hawe · 1 year ago

My biggest question revolving around Google buying Digg has to do with what (if any) impact Digg could have on rankings. Granted Digg is still being gamed but it is conceivable that part of the google ranking algorithm could be how many times a page has been dugg.

Plus I guarantee we will see a Digg for Video.

kelly · 1 year ago

Google buys digg then , most of the page ranking for websites will easy

Daniel · 1 year ago

Kieran - A Digg for video? Brilliant!

But seriously, figuring out the Digg algorithm, at least from a SMM perspective, would be like SEOers discovering the Google algorithm. I really wonder if it would be changed.

Jay Selway · 1 year ago

Seems to me they'd do it as a snub to Microsoft. Cut them out of their advertising deal they have with Digg.

BUZZ3R TG · 1 year ago

Vanity buy....you got that right. So I wonder how many people 'digged' this article....

Jane Grenier · 1 year ago

Can't we call it Giggle?

imma · 1 year ago

yeah, that'd be my preferred name too :)

Jorge · 1 year ago

If they do it. I hope they don't change the essence of digg which is the algorithm. I also hope they let Kevin and Alex keep drinking in a couch every week. That is one of the things that make digg iconic.

jonmul · 1 year ago

Surely if Google are interested in buying Digg it will be because of user profile data? I would view this as another block in Google's consistent strategy of aiming to build the deepest possible view of users, preferences and online behaviour. The Jaiku purchase, Open Social, the Social Graph API I think are all also part of this.

It would also provide Google with a competitor to Yahoo! Buzz - which has proved that social news submission sites can have mainstream appeal.

Chris · 1 year ago

I love Digg as much as the next person, but do you people honestly believe people CARE about it enough to have editors and such on staff? There's absolutely no proof. If anything, the crappy articles of late are caused by a lack of a good editing force and the spawn of 12 year olds that couldn't handle 4chan.

And on the Diggnation point, I believe Diggnation and Digg are seperate entities (other than the fact that Kevin Rose co-hosts it). So depending on who owns the Diggnation trademark, it shouldn't be a problem even if Google got hostile towards them (which I doubt).

Rebecca · 1 year ago

So they don't have to build their own Digg! Yahoo has their Buzz site but, as far as I know, Google does not have something similar. Social bookmarking sites where people can share and vote on new stories, videos and images is a popular way to find news and search online these days. If Google buys Digg they don't have to worry about competing for a space in the future.

modemlooper · 1 year ago

the purchase would be only to gather user data in social circles. The google method of placing ads based on text on a page is outdated. It would be better to track a user through a few sites to see what they are clicking on and then serve an ad.

I think digg could use a re format

ebooks · 1 year ago

Since it's Google, I'm sure they have some over-arching plan for Digg. I seriously can't imagine what though... Digg is sort of a mess.

Also, I love the idea of Giggle :)

ochibi · 1 year ago

googg? lol lmao,rofl, ect

just like youtube... no thing big happened

youtuggle?, lol

ps: lol

LWS · 1 year ago

Google is just trying to take over everything, aren't they? I honestly don't want to see this happen, because Google has just been buying up too much internet real estate. They are just going to cater
everything to their own standards. This is starting to look like a monopoly...

giacomo · 1 year ago

If it is true that google is going to buy digg the reason is very simple: google shared stuff sucks, a lot... and they are not able to develop it in sufficiently rapid way, better to buy an already cooked meal... there is only one problem with digg, it doesn't allow groups, and this the reason why so many digg clones are out there, if google will introduce groups in digg and integrate digg bookmarking functions with google reader aggregating and commenting capabilities creating a single platform able to select best items upon different levels (best items among my friends, best items in this group or among all the groups I belong to, and best items for the community as a whole)... oh that will be the real web 2.0 killer app, google will have both best search engines in the globe, the google one and a new human driven and crowd sourced one...

Just one remark as a conclusion: it is too nice to be true, it will never happen, Google is no more that innovation driver it has proven to be with the search engine and gmail... so they will not change to much to digg, just something as they did with youtube, but nothing really important

LWS · 1 year ago

I guess it's true, it wouldn't make a huge difference, as you referred to the Youtube example, but I still hate the fact that Google quickly buys up everything in (SITE)- get it? I guess it's just a little food for thought...

bruno · 1 year ago

Digg is fascinating as a model, nothing more. I think Google doesnt have a big plan for Digg, the strategy is "buy and think about it later".

Tobruk · 1 year ago

I'd rather Google buy Digg.com than some other company like Mircosoft. As mentioned in an earlier comment, I see minor changes over time and no big changes in the present. Google has done a great job with YouTube.com and I don't see how this deal could be a bad for anyone.

Michael Kimsal · 1 year ago

There was some article on TC that showed Google was experimenting with 'digg-like' rating on their search results. There was a screenshot or mockup of the results page, and this was fairly recent. I'd think the obvious reason why Google would want to buy Digg is to get the 'right' to use that style of interface, copied as closely as they want, without fear of getting sued. Yes, Google has enormous resources, but the Digg model is pretty high profile. For Google to blatantly rip off a site so popular would be wrong. Easier to buy them and avoid the headache and ill will.

http://www.techcrunch.com/2008/07/14/google-buc...

That's 1 week ago, and now there are rumors of Google buying Digg. Coincidence?

posicionamiento en YouTube · 1 year ago

Totally agree with your post, a Vanity Buy! that's all.

Flat Panel Televisions · 1 year ago

That's a huge buy! They could use these guys for a numerous reasons. One of them is voting for websites that should show up on Google search engine, but who want to vote over billions of pages.