DISQUS

Mashable - The Social Media Guide: 2008/12/02/presenting-your-startup-in-the-us/

  • Found in Yonkers · 1 year ago
    This article is excellent not just for Europeans but Americans, like myself, who know little of European business culture.
  • Willem Wollebrants · 1 year ago
    Good advice, but a lot of these tips also apply in Europe I think.

    If you can't explain "what it does" in one sentence, you're lost here an abroad :)
  • Nat · 1 year ago
    Solid advise, this is a good one not only for start-up around Europe and so is the company living abroad like Asia.

    Nat
    www.workersinc.com
  • Abhishek · 1 year ago
    nice set of tips! could be used by startups anywhere in the world.
  • Ben Stock of Brainpower · 1 year ago
    Great roadmap for a startup or for a program narrative for a non-profit's 1023.
  • Carlos 3scale networks · 1 year ago
    Great article, thanks!
  • wulfcry · 1 year ago
    Choosing where to launch a product from could be key for a startup. Starting locally is beneficial because of the local knowledge. But sometimes to reach a bigger audience the key is where who and what would be easy to pick up is spoken of viraly more. To make a long becoming story short it takes time for such process to take off easly the bigger the audience the better the expirience, simplify , perfecting the product, distribute it wide.

    Yeah Like your tips I'll send you my pitch when ready.
  • Mike · 1 year ago
    This is an excellent article full of info that ALL startups should be employing; not just European ones.

    I'd just like to add that you should also use an 'reverse list' of VCs when you're ready to pitch. Reverse list is a list of VCs that you'd like to see in the order from 'worst' to 'best', or from 'least likely to fund' to 'most likely to fund.' Basically, go see bottom tier VCs first and practice on them so you have a perfect pitch when you see the top VCs.

    Mike
  • mike · 1 year ago
    Great advice, as an American startup founder pitching around Europe I've run into quite a few of these differences in tact and approach.
  • Tom Blue · 1 year ago
    you forgot "11. Now is not the right time to pitch. Wait until the market improves."
  • Oleg Svintsitski · 1 year ago
    Really? Plenty of funds of all types and kinds around who have money to invest, most rigorous economic analyses find nothing wrong with fundamentals in many markets (especially in the emerging ones)... So investors have abundant time (almost like never before!) to listen.. so why not speaking to their ears now? and every entrepreneur should remember "take money when not needing them.."
  • tom · 1 year ago
    very useful. thanks
  • Erich B · 11 months ago
    Ravit,
    great points. This summarizes the main difficulties many European companies have with the American business approach. The non-linearity that you mention seems to be difficult for many to deal with, especially on first contact.
  • elliot · 9 months ago
    I suppose this applies to Israeli start-ups, as well. With so many Israel
    start-up successes, the #1 point is to not be an Israeli or European start-up.
    Be an American start-up with R&D overseas.
    Marketing is at the US office (call it HQ) and management splits the time.
    As you advance, hire people in the states and you really do become a US company.

    This is an example of a company based in Israel, all the development in Israel,
    being the expert travel advisor to Americans going on vacation -

    http://www.tripcart.com/usa-regions/Long-Island...

    Not convinced - the United States, the king of Shopping did not create
    shopping.com - an Israeli Nuclear Physicist did. When it was time, he hired a
    US hotshot and the rest is history. But without the crack (and cheaper) Israel
    design team - he would not have made it.