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Here's the thing: YouTube has the world's most successful online advertiser behind it. Granted, Google hasn't yet proved itself with video ads, but if anyone can dominate that space, they can. I don't see how Revver can compete with that.
As a destinations ite Revver is quite lacking and that's propably been it's biggest hinderance in the race. I've come ot like LiveVideo's community features a lot, but it's lacking int he areas where Revver shines.
Only if there was a way to combine the best of both worlds.
This is a huge step backward for YouTube...
It really obvious what Google is doing. By paying for "youtube" videos it will force people to signup for Google Checkout. Google will deposit the funds in the Checkout account, which can then be moved to your bank, etc.
If anything, this is exactly what Google needed to do to bolster their efforts against PayPal -- not to mention it keeps them @ the top of the video heep for quite a while.
But sharing revenue with users isn’t the big news here. Sharing revenue with the original artists through audio fingerprinting is. Now that is something the big media hunchos would be interested in. No doubt they’ll complain about how it still isn’t enough. They will push back. But it’s a huge leap forward by YouTube.
"After climbing a great hill, one only finds that there are many more hills to climb." --Nelson Mandela
i will tell you a joke what did the guys at youtube tell the monster???
ROCK ON LIKE WE DO
And many of our creators and sharers have done quite well using Revver. We don't struggle with copyright issues and our technology supports open syndication and revenue-sharing for every video on our system.
As Alastair points out, our API and open syndication model takes the business model a step beyond just sharing revenue with creators. Remember, we share revenue with sharers as well. Anyone can build a video site on top of our API. As more partners build upon our open source technology and the network grows, that means more revenue for everyone on the system.
I agree with Ajay that as the video space moves more in this direction, it's good for all creators. It's a big world out there and the demand for online video is growing. With our creator-friendly TOS and comittment to a democratic revenue-sharing model, Revver will continue to be a good home for independent artists' work.
- Micki, REVVER