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It would be sweet if the Roku box (or Xbox 360) also played Hulu content.
Its an interesting case study that could be looked at in two ways:
1) Its not a good idea to open 20 conveniently located restaurants in a city if the same food you sell at all 20 places sucks. You are doomed to fail.
2) There is something to be said for a company that opens so many stores all over that map and gain such a market penetration that they get into a better position to negotiate with their suppliers (a la Wal-Mart).
I guess its a matter of where is the tipping point of market saturation where the channel drives the terms to the content provider.
I watch more on hulu.com than I do on the Roku.
I flip over to my queue and see that of the 434 films on my queue, 64 of them are Watch Now. Not a lot of them to be sure, but 64 good films I can watch when I want instead of waiting for them in the mail, that's cool.
I have yet to use the feature because it doesn't work on Mac, but I'd definitely use it if I had the Roku player. Then I could watch some of the other films on my queue, like Nosferatu, The Motorcycle Diaries, Bridge Over the River Kwai, and more.
What you should really be complaining about is the poor quality, and lack of surround sound.
Enough said
:)
I'll stick with Xbox for games and not Netflix streaming.