DISQUS

Mashable - The Social Media Guide: 2008/11/19/timothy-ferriss-marketing-to-bloggers/

  • Andrew Warner · 1 year ago
    Thanks for running my article Mashable!
  • Olivia · 1 year ago
    I hear "Be part of a larger trend" a lot. I think it's great advice and am working to pitch stories about my company in this light.

    Would love to know Tim's ways to establish himself as a likable and credible messenger too.
  • Valeria | TimelessLessons · 1 year ago
    Tim spreaded like an idea virus. Not that it’s a bad thing. The book is a must read for any aspiring entrepreneur. Tim’s strategies are simple and I’ve employed a few similar ideas in the past to improve productivity. His email strategy is a good example of how to reduce interruptions. People spend a lot of time answering emails that they received as a carbon copy, doing another person’s job at the expense of their own tasks. Basically, unpaid outsourcing.
  • Jacqueline · 1 year ago
    As a PR person who works with small businesses - My best advice is read bloggers and connect with the ones that you really like - just like in real life it is your friends who you like to talk to!
  • Craig · 1 year ago
    @Jac

    Thanks. That's what I try to do as working for a small unknown web start-up. It's difficult to try to make connections when there are so many blogs out there and some are big time a-listers like this blog. I guess it just takes time and making the right connections to hopefully get introduced from those guys to the top dawgs.
  • Neeraj · 1 year ago
    Tim is right when he says that by pinching penny you won't get rich. By saving pennies you will get richer but not a life-style rich. For that one has to think out of the box.

    Increasing productivity idea was cool but what I liked most about the book was the fact that he demonstrated that the barrier to reach Bill Clinton or Opera is not as high as one might assume. If you are persistent and if you try a little of novelty in the approach, you can reach to them.
  • Andrew Warner · 1 year ago
    @Olivia: Thanks for writing the first comment. Every time I end a post with a request for comments, I worry that no one will write anything and I'll look like a fool. ;-)

    @Valeria: I did a second interview with Tim about his business tips and he stressed the importance of creating systems for everything you do. That way, he told me, you can hand it off to others. What I've noticed about him in the two interviews that I did with him, is that he's very system-oriented. That makes for a great teacher.

    @Craig: What keeps coming up in the interviews that I've done is the power of meeting people face to face. Try looking for free events to attend. Or, call the organizers and offer to write a post about their event in exchange for a free ticket. Or, CRASH THE EVENT. Find a way.

    @Jacqueline: Great idea. That's how I met Mashable. I read the blog and when I found out they were doing events, I emailed Pete and asked to help him do an event in my city, Santa Monica.

    @Steve, Good point. I really do need to curate my list. It's easy to accumulate a pile of blogs that don't matter.
  • Paul · 1 year ago
    hey andrew, thanks for the info... i couldn't agree more about the effectiveness of meeting people in person as oppose to emailing them... though I always try to follow up a meeting with an email, just to touch base...

    would you agree??
  • Andrew Warner · 1 year ago
    I asked Tim that question. He says when he gets back from a conference he waits before following up with people. If you email right away you get lost in the crowd of followup emails. (Anyone else seeing a pattern in his thinking? The need to separate from the crowd keeps coming up.)
  • Paul · 1 year ago
    so, cool - wait a week, then email... that's probably better...

    thanks again
  • imodotcom · 1 year ago
    nice, concise wisdom. Thanks for sharing.
    -- imodotcom
  • Clive · 1 year ago
    That first tip about contacting bloggers way in advance--and helping them out first--is absolutely true. Last winter, during the launch week of io9 (Gawker's sci-fi blog), I noticed that they had a big Iron Man fixation, so dropped them a line to say I loved their site (which is true), and tipped them off to a cool Iron Man fan film, mentioning only in passing that I was writing a book on fan films. They used the tip the following week, which was gratifying, but fast-forward to late October, and my Homemade Hollywood tome got a splashy review, calling it "terrific...a must read."
  • Andrew Warner · 1 year ago
    @Yasser: I've seen you online a lot. i didn't realize you weren't in the US. I guess traveling to events wouldn't make much sense for you. Still, looks like you're doing a great job of getting yourself out there.
    .
    @imodotcom: Thanks for the compliment.
    .
    @Clive: Dude, I love that story!
  • Billy · 8 months ago
    Andrew,
    Tim says that it is better to meet bloggers in person and build relationships. Though where do bloggers go to meet each other in person?
  • Michael · 4 months ago
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