DISQUS

Mashable - The Social Media Guide: 2008/06/15/mediadefender-p2p-ads/

  • serrebi · 1 year ago
    If they leave me alone since they are offering these tracks[aka no lawsuits] then fine.
  • Jon Smirl · 1 year ago
    These people will never get it. The monetization point in music downloading is the point where you are choosing what music to download. They just don't get it -- do the advertising at the point in time where you can target the user and the user is paying attention.

    Embedding ads in the listening stream only serves to annoy the listener. Haven't you noticed the decline in radio? Who listens to radio at home anymore? You just do it while driving since they have a captive monopoly.

    This will simply hand the monetization to the implementors of the p2p apps. Build your own download servers or license people to do it for you. If you drop the DRM and license fees on the downloads, people will freely delete the files and redownload them multiple times (more pageviews).