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TimesPeople is a new way to discover what other readers find interesting on our site — and to make recommendations of your own.
So we should beleive them?
True - but its worth clarifying the point that TimesPeople is opt-in. You have to take active measures to be able to perform recommendations and other actions. Even then, only what you choose to send is collected - there is no 'monitoring'. In addition, you can always delete individual activities from your feed or disable Sharing entirely.
Maybe not.
I've been a NYT reader for most of the last 35 years so I guess that makes me "loyal," though I have no emotional attachment and certainly don't "love" it. But it's the premier U.S. newspaper and a site I look at half a dozen times a day and spend 15-30 minutes daily in. So they've got my eyeballs for their ads.
If I want social networking, I'll use a dedicated social networking site.
I go the nytimes.com for news, period. Nothing else. I understand why they want to try and leverage the brand into other stuff, but I wish it didn't get in the way. For example on the TMobile G1, the TimesPeople bar is almost impossible to get rid of, and it takes up 10% of the tiny screen and moves around jerkily, obscuring the screen.