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Mark my words, a retalitory strike by Google is coming. Ebay will be banned from buying Adwords.
My forecast is that it's probably just a matter of time before they make the right deal.
1) eBay gets a few cents per transaction
2) eBay get's a set percentage of each transaction.
3) Google gives eBay a chunk of high quality advertising in exchange.
4) A combination of 1-3.
All in all, I think people should be wary of Google and try to see behind the smoke and mirrors. At least eBay doesn't hide their agendas.
If you were eBay, would you freely hand over the market share?
-Ct. Monaco