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So, Kickstart doesn't *have* to live in the shadows of either competitor, if it's actually useful to people. But execution is the big unknown here.
Thats the only way to complete with facebook and linkedin. Building one more social networking site is a very bad idea with so many floating around already.
When Yahoo! overhauled their main page, they didn't shit-can their brand and relaunch as a new company. When they upgraded Yahoo!Mail and Yahoo!Messenger, they kept their users and their brand and improved their product. They've made faltering (and entirely inadequate IMO) steps in this direction with Yahoo!Groups; why can't Yahoo!360 be overhauled using the Y!UI library and a little TLC?
Now look at Linkedin. It is filled in more recruiters and hiring managers than any other sites. Why? Becuase their system works best with HR. Remember if HR were to change their system to accomodate social networking, discrimination laws need to be changed and billions of dollars need to be spend to update the whole HR system. That is why we are still sending 1 or 2 resumes when applying for jobs.
http://smoothspan.wordpress.com/2007/08/29/web-...
if Yahoo wants to beat facebook and linkedin, it really needs something really new and attractive.
Good luck!
What do you think?