Very cool. About time traditional media embraced a more social approach. I still remember the time not too long ago when I did some freelance writing for Brandweek and they wouldn't even let me use hotlinks to relevant content in my articles...which were about social media. Imagine the irony.
CNN has actually been doing a similar thing for a while now, pulling relevant content from the blogosphere below articles -- even more social than the NYT approach, which seems to mostly pull from other big traditional news publishers.
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CNN has actually been doing a similar thing for a while now, pulling relevant content from the blogosphere below articles -- even more social than the NYT approach, which seems to mostly pull from other big traditional news publishers.
Now, let's see something like Zoetrope (http://www.brainpickings.org/index.php/2008/12/...) getting integrated with something like the NYT. Talk about upping the ball game.