Mashable - The Social Media Guide - Latest Comments in How Chamillionaire Used Social Media to Make “Ridin” the #1 Ringtone of All-Time

Re: How Chamillionaire Used Social Media to Make “Ridin” the #1 Ringtone of All-Time

SuperMan — Thu, 03 Jul 2008 12:25:10 -0000

great interview

Re: How Chamillionaire Used Social Media to Make “Ridin” the #1 Ringtone of All-Time

aristoworks — Fri, 23 May 2008 10:39:31 -0000

A lot of respect is due to him for his forward and "out-of-the-major-music" box thinking on this one.

Here is a guy that knows and respects his market and gives them exactly what they want in a way that they are comfortable consuming it. People don't mind being marketed to as long as the person sending the message isn't doing it in a thoughtless, annoying and condescending way and this guy is laying it all out allowing consumers to consume.

I share a lot of the same beliefs and represent them through my company on behalf of many artists that also recognize new media as a large component that is here to stay. I also completely understand that the marketing vehicle has changed as have the attitudes and behaviors of the market.

True - the single downloads are being counted for some things but in big business (most major execs) it's all about "album sales". Things will have to change as they are changing with television metrics to take into account that we are evolving from an album-based economy to a single-centric multi-media economy where fans are replacing "album filler songs" with video, ringtones and tangible experience (fan-club, wallpapers, concerts).

Please keep interviews like this coming.

Jon Walker
aristoworks

Re: How Chamillionaire Used Social Media to Make “Ridin” the #1 Ringtone of All-Time

Adam — Thu, 08 May 2008 21:43:26 -0000

Sorry about that, got lost in the mail, added ...

Re: How Chamillionaire Used Social Media to Make “Ridin” the #1 Ringtone of All-Time

DemoCast News — Thu, 08 May 2008 16:33:12 -0000

Good audio and video quality. Quick turn-around. Where's the producer's courtesy credit and link?

Re: How Chamillionaire Used Social Media to Make “Ridin” the #1 Ringtone of All-Time

Brian Breslin — Thu, 08 May 2008 14:21:11 -0000

he knows a LOT more about the social space than most of the execs out there. hat tip to him. now i wonder what his thoughts are on music piracy.

Re: How Chamillionaire Used Social Media to Make “Ridin” the #1 Ringtone of All-Time

Randy Ksar — Thu, 08 May 2008 13:29:30 -0000

that was an awesome interview with great questions. Although when he started talking about "domain names" I was sure if he was up on the technology or not but after hearing the whole interview it sounds like he is up-to-speed on it.

Re: How Chamillionaire Used Social Media to Make “Ridin” the #1 Ringtone of All-Time

Mark Evans — Thu, 08 May 2008 11:30:49 -0000

Good to see an artist really working on getting a handle on the digital world and how it leverage it.

Re: How Chamillionaire Used Social Media to Make “Ridin” the #1 Ringtone of All-Time

Hex Digital — Thu, 08 May 2008 10:55:15 -0000

If only the labels would listen. Building a social community around free rich content and monetising elsewhere - the whole reason we set up Hex Digital - summed up right there by Chamillionaire, who'd have thought it! Not a groundbreaking number of record sales, but 4 million ringtones through the social marketplace. Fantastic.

Re: How Chamillionaire Used Social Media to Make “Ridin” the #1 Ringtone of All-Time

Karen Hartline — Thu, 08 May 2008 10:41:43 -0000

Great interview with Chamillionaire. He's definitely done the research on where his audience is and how to meet them there. He's got some great thoughts on what's wrong with metrics. My respect for him just went up and I'm interested in seeing more from him (which is exactly why he did the interview, right? Brilliant!) Also excited to see what the future holds for digital media in music. Good stuff!