Great interview with Chamillionaire. He's definitely done the research on where his audience is and how to meet them there. He's got some great thoughts on what's wrong with metrics. My respect for him just went up and I'm interested in seeing more from him (which is exactly why he did the interview, right? Brilliant!) Also excited to see what the future holds for digital media in music. Good stuff!
Hex Digital
· 1 year ago
If only the labels would listen. Building a social community around free rich content and monetising elsewhere - the whole reason we set up Hex Digital - summed up right there by Chamillionaire, who'd have thought it! Not a groundbreaking number of record sales, but 4 million ringtones through the social marketplace. Fantastic.
Mark Evans
· 1 year ago
Good to see an artist really working on getting a handle on the digital world and how it leverage it.
J. Phil
· 1 year ago
Interesting video. However, I would have liked a bit more research put in the article, at least to find out where we can find Chamillionaire online. You said he leverages social media, so he has to have a twitter, right?
Randy Ksar
· 1 year ago
that was an awesome interview with great questions. Although when he started talking about "domain names" I was sure if he was up on the technology or not but after hearing the whole interview it sounds like he is up-to-speed on it.
Brian Breslin
· 1 year ago
he knows a LOT more about the social space than most of the execs out there. hat tip to him. now i wonder what his thoughts are on music piracy.
DemoCast News
· 1 year ago
Good audio and video quality. Quick turn-around. Where's the producer's courtesy credit and link?
Adam
· 1 year ago
Sorry about that, got lost in the mail, added ...
aristoworks
· 1 year ago
A lot of respect is due to him for his forward and "out-of-the-major-music" box thinking on this one.
Here is a guy that knows and respects his market and gives them exactly what they want in a way that they are comfortable consuming it. People don't mind being marketed to as long as the person sending the message isn't doing it in a thoughtless, annoying and condescending way and this guy is laying it all out allowing consumers to consume.
I share a lot of the same beliefs and represent them through my company on behalf of many artists that also recognize new media as a large component that is here to stay. I also completely understand that the marketing vehicle has changed as have the attitudes and behaviors of the market.
True - the single downloads are being counted for some things but in big business (most major execs) it's all about "album sales". Things will have to change as they are changing with television metrics to take into account that we are evolving from an album-based economy to a single-centric multi-media economy where fans are replacing "album filler songs" with video, ringtones and tangible experience (fan-club, wallpapers, concerts).
All Comments
Here is a guy that knows and respects his market and gives them exactly what they want in a way that they are comfortable consuming it. People don't mind being marketed to as long as the person sending the message isn't doing it in a thoughtless, annoying and condescending way and this guy is laying it all out allowing consumers to consume.
I share a lot of the same beliefs and represent them through my company on behalf of many artists that also recognize new media as a large component that is here to stay. I also completely understand that the marketing vehicle has changed as have the attitudes and behaviors of the market.
True - the single downloads are being counted for some things but in big business (most major execs) it's all about "album sales". Things will have to change as they are changing with television metrics to take into account that we are evolving from an album-based economy to a single-centric multi-media economy where fans are replacing "album filler songs" with video, ringtones and tangible experience (fan-club, wallpapers, concerts).
Please keep interviews like this coming.
Jon Walker
aristoworks