DISQUS

Mashable - The Social Media Guide: 2007/11/07/social-network-advertising/

  • Sarah · 2 years ago
    Wow! Wow! This is the best write-up I have ever read with the regard to the marketing effectiveness of social networking sites.

    Great job. The best write up in this area.

    Sarah
  • greasyguide · 2 years ago
    Bravo!!!!!
  • emerson · 2 years ago
    Its because they don't know how to market to them properly, they are unlike your ususal demo______insert data here
  • Jason H. · 2 years ago
    Nice write-up. Very intelligent analysis. Thanks :)

    However, I think in the long run, the Facebook Ad Network will be very successful, just like its News-Feed feature. Remember when FB first introduced its News-Feed feature, many users were totally against it, but look at it now--it's one of most popular features in FB, and most of its rivals have since copied the feature.

    I think what FB lacks right now for its new Ad Network is some privacy control fucntions, just like when it first introduced the News-Feed feature...
  • hayden · 2 years ago
    Good analysis but there are reports out there that disagree with the your take on the in-effectiveness of marketing on social networks:

    http://www.hunterhost.com/41/web-20-brings-shop...

    http://www.netimperative.com/2007/10/22/hitwise...

    I think it's early days. Current marketing models on social networks are evolving fast.

    As for trying to combine socializing and shopping - you just have to ask your wife or girlfriend how well these mix.