Great observations ... wait till Amazon's reviewer's get wind of this ... they're gonna have to mturk reviews to avoid a mutiny.
JoshR
· 4 years ago
I work at a company named Zazzle and I wanted to echo your comments on the power of compensating and sharing $$ with users that are creating and supplying content. Zazzle is built off this concept in users are compensating for the sale of any of their products and it's really exciting to have this type of win-win dynamic. It really focuses on one of the core elements of the web which is breaking down the barriers to creation and sharing ...
Pete Cashmore
· 4 years ago
Hi Josh,
Yep, I've been following Zazzle pretty closely and you're doing some really interesting things in the peer production space (and things got a lot more interesting after the Flickr announcement!). I've also been following the Zazzle blog, and I like what you guys are doing. You're really working on converting digital images to physical products, which is pretty smart since people seem to value physical atoms much more highly than digital works. For instance, I'd find it pretty difficult to sell my images from Flickr, but I know plenty of people who'd want to buy those images if they appeared on clothing, mugs etc. Of course, sites like iStockPhoto (and more recently Fotolia) have found that photos can be licensed cheaply - so perhaps people are starting to value digital works to some extent.
On the whole though, it seems to me that physical creations can be sold (Zazzle, CafePress, Qoop), while digital creations tend to be ad-supported (Revver for video, Shoposphere for reviews). The third way - selling digital content - is still buiding up steam, but will be effective in the future.
All Comments
Yep, I've been following Zazzle pretty closely and you're doing some really interesting things in the peer production space (and things got a lot more interesting after the Flickr announcement!). I've also been following the Zazzle blog, and I like what you guys are doing. You're really working on converting digital images to physical products, which is pretty smart since people seem to value physical atoms much more highly than digital works. For instance, I'd find it pretty difficult to sell my images from Flickr, but I know plenty of people who'd want to buy those images if they appeared on clothing, mugs etc. Of course, sites like iStockPhoto (and more recently Fotolia) have found that photos can be licensed cheaply - so perhaps people are starting to value digital works to some extent.
On the whole though, it seems to me that physical creations can be sold (Zazzle, CafePress, Qoop), while digital creations tend to be ad-supported (Revver for video, Shoposphere for reviews). The third way - selling digital content - is still buiding up steam, but will be effective in the future.