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This doesn't mean that those sites don't have a fanatical fan-base, though. Often the users of these sites are insanely loyal and very active.
I've mentioned that bubble 2.0 is a reality in other posts, and this is only more evidence. Every company is raising ridiculous money with the hopes of getting acquired. That is their business model. They use ads to offset the cost of bandwidth, but they have no way of ever returning their investment. Everything is overvalued at stupid-expensive prices. The chickens will come home to roost, and it's not going to be pretty.
Hopefully people will still be interested in Social Networking News when that happens...
Check out their alexa ranking below. I've seen sites in the top 500 go for a few hundred thousand. They are out of their minds to be paying 10 mil for a site ranked 25,000
http://www.alexa.com/data/details/traffic_detai...
Guesses
OK, well, if you google it several sources estimate the reddit buy was either 10 or 12 million. I had the links but they vaporized with the rest of my comment.
I guess I'll start all over...
CBS should just build a slashdot site where the editors post the content. They could analyse what people liked and tailor their stories to fit the interests of their audience. If it was breaking news, people would come. This thing they bought is not extending their brand, they should have just started from the ground up. Yes, the market is saturated with voting sites. But if the stories were breaking news direct from CBS, people would come.
- Adam Hirsch, Mashable.com