DISQUS

Mashable - The Social Media Guide: 2007/10/11/snocap-staff-cut/

  • Oliver Chesler · 2 years ago
    The cut they take is simply too high. It's not fair. I recently wrote an article about this and other better options you have as a musician:
    http://www.wiretotheear.com/2007/10/08/the-easy...
  • celticagent · 2 years ago
    I was an early adopter of Snocap when they signed on with Myspace. I never made a penny from them, even though I uploaded all of my tunes and agreed to their terms.

    I have made tons of money from other services, however - such as Reverb Nation.

    Perhaps it has to do more with how Snocap was or wasn't marketed/distributed? Just having a deal with Myspace doesn't mean much. You still have to go out and schlep the brand around.
  • Fan Force · 2 years ago
    Yeah I have to agree with celticagent. Snocap just wasn't performing well for any of my clients. I think creating a payment gateway is simply not enough these days. I mean we've all been through this argument. The reason the industry is dying is not because people can't find places to buy music online, its just that these models aren't attractive enough and may not provide enough added value to get them to purchase. I wouldn't liked to see Snocap go the route of Reverbnation's w/widgets and the like and perhaps there would have been more success with the model.
  • Plaxico · 2 years ago
    SNOCAP's stuggles did not precipitate from the CD Baby issue, although perhaps it suggests the difficultly in making such relationships work in this business. Regarding "taking too much from the artist", it seems that they didn't take enough. The fact is, there's so little to take, that the economics are nearly impossible to make work (for anyone).

    I know for a fact that there were many, many indie artists making pretty good money from their SNOCAP sales. The key was quality of content, connection with the fans, and offering exclusive, fresh material to this audience. Simply throwing a store on your myspace page is not enough.
  • prajnaji · 2 years ago
    CD's are worthless these days. Nobody has to pay for music. The CD's have become nothing but marketing tools for live shows.

    That's what we are feeling.