I'd like to see a similar piece on how retailers are "hit and miss" on Facebook as well. I've seen beautiful (Clinique - fantastic Web / FB crossover experience) and utter garbage (Fossil - with simply a profile). The retail sector's move to Facebook has been interesting to say the least. Very little "hit," and a LOT of "miss."
thesandman27
Paul Glazowski
· 1 year ago
Thanks for the suggestion. Keep commenting! :-)
Rajeev Sajja from Real Estate
· 1 year ago
Good post! I think the media outlets are trying to figure out if social media should be used for Brand awareness or use it as a legitimate Sales Channel. Some are more innovative than the others while some are are taking a "wait and see" approach.
As part of my work (real estate sector) we are looking at how the next generation is using social media and whether Real estate companies should redirect some of their online advertising $$'s to FB etc....
Rajeev
Paul Glazowski
· 1 year ago
Oh, absolutely. It's all about getting their feet in the door. The question is: Are they doing what they should be doing as suppliers of media? I think most aren't doing enough. I'm sure Facebookers would love to have full video episodes and best-of clips right in their feeds.
Paul Glazowski
· 1 year ago
I should annotate: Not video in the feed stream itself, but fast ACCESS to the content. Just so I'm clear :-)
JimN
· 1 year ago
Good piece. Big media has no interest in facebook because facebook is, in its essence, a people directory. MySpace has positioned itself very nicely as a media and music destination, so they will continue to drive media dollars.
It is near next to impossible to combine looking for old buddies and classmates with media and music... which is the facebook dilemma.
Facebook monetization lies in selling their user data to any and all buyers, that really all they've got.
Paul Glazowski
· 1 year ago
The thing is, it is a people directory. So go where the people are, right? Pretty logical, I think. MySpace has absolutely done nearly everything it can to seduce media bigwigs to the network. The emergence of MySpace Primetime (and the adjoining application) is a pretty good example of that. Basically put, if Facebook wants to compete in this area, and I think it should want to compete here, because it's a pretty lucrative opportunity down the line, then it's going to have to urge Big Media to join in. Or perhaps do something analogous to how Apple and iTunes circumvented traditional radio by introducing its podcast directory: free, mostly-independently-created content available at the click of a button.
JimN
· 1 year ago
Well said :) It was a great post. I really believe that positioning is everything. MySpace early on positioned itself as a music/media slanted service, and it is paying off in real bottom line revenues. Facebook was a place to look up/find college friends and probably had no underlying business thought attached to it in those early days. This is now haunting the service, and probably will for the foreseeable future. Its tough to change the DNA of a service/web site, and even tougher to influence how a user reacts and interacts with a service.
MySpace users=find music and media Facebook users=find old friends, gossip in on what is happening in your network through feeds.
Rajeev Sajja from Real Estate
· 1 year ago
Interesting comment JIm. If the percetion (there seems to be factual data to prove it) that the audience on Myspace and Facebook have a different demographic. In my industry (Real estate) majority of the agents are very active on facebook compared to Myspace. So, there may be opportunity for Big Media on FB.
However, I agree that Myspace has done a better job to date in positioning themselves to big media.
Cesar H Castro Jr
· 1 year ago
I seriously doubt that big media will ever give their content to any social network that they do not either own or have stock in. Big Media depends of viewership (visitors) to make its profits and to put it out on social networks would only hinder its profitability.
Mike Berkley
· 1 year ago
This is Mike Berkley, CEO of SplashCast, creators of the PBS player you discussed in this post. As Mashable has covered over the last several months, SplashCast builds and deploys branded "virtual TV's" in Facebook and MySpace primarily for large media companies like Sony BMG, Fox, NPR, Universal, MTV, Fuel TV, Live Nation, Fox News, PBS, and a lot more. This is actually a lot of premium content activity on Facebook.
More "Big Media" content will soon be coming to Facebook, in a big way. Stayed tuned, as they say...
facebook junkie
· 1 year ago
Facebook is a revolution and it won't go away that easily, it has a solid base with a lot of users....
meh. I'm on facebook all day, I don't miss big media one bit. In fact I don't miss 'big' media at all. There's so much out there, one doesn't even really have to bother with 'big' media. They've already blown it imo, by not embracing the medium. I'm thisclose to getting rid of my cable tv and hooking up apple tv, because itunes really does kick butt, add a lil you tube viewing and seriously, who needs big media for entertainment?
dberkowitz
· 1 year ago
Maybe there's a reason for your disappointment. Maybe this isn't how people like to interact with content from these brands, or they can market content more effectively through other channels. Also, you should pay attention to Pages, Groups, and ad campaigns on Facebook, not just applications.
Along_Parker88
· 8 months ago
Thanks for the presentation. We at http://us.buuuz.com Find this very useful.
All Comments
I'd like to see a similar piece on how retailers are "hit and miss" on Facebook as well. I've seen beautiful (Clinique - fantastic Web / FB crossover experience) and utter garbage (Fossil - with simply a profile). The retail sector's move to Facebook has been interesting to say the least. Very little "hit," and a LOT of "miss."
thesandman27
As part of my work (real estate sector) we are looking at how the next generation is using social media and whether Real estate companies should redirect some of their online advertising $$'s to FB etc....
Rajeev
It is near next to impossible to combine looking for old buddies and classmates with media and music... which is the facebook dilemma.
Facebook monetization lies in selling their user data to any and all buyers, that really all they've got.
MySpace users=find music and media
Facebook users=find old friends, gossip in on what is happening in your network through feeds.
However, I agree that Myspace has done a better job to date in positioning themselves to big media.
More "Big Media" content will soon be coming to Facebook, in a big way. Stayed tuned, as they say...
facebook junkie