Mashable - The Social Media Guide - Latest Comments in Blogger Cashes Out for $15 Million

Re: Blogger Cashes Out for $15 Million

JM — Tue, 02 Jun 2009 16:51:53 -0000

It's kind of funny. The Bankaholic blog reminds me a lot of the original Bankrate newsletter that Robert K. Heady and I used to discuss over martinis at Panama Hatties 20 years ago.

Re: Blogger Cashes Out for $15 Million

Along_Parker88 — Wed, 18 Mar 2009 00:50:28 -0000

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Re: Blogger Cashes Out for $15 Million

Fuzzy — Thu, 13 Nov 2008 10:07:46 -0000

sounds insane

Re: Blogger Cashes Out for $15 Million

Tadas — Wed, 12 Nov 2008 17:38:46 -0000

It's definitely nice money for a "blog", but there are quite a few better sites than this with more advanced features and great content.

Re: Blogger Cashes Out for $15 Million

Flat Panel Televisions — Sun, 02 Nov 2008 15:41:53 -0000

I think blogger is worth a lot more web 2.0 will stay around a little bit longer IMO!

Re: Blogger Cashes Out for $15 Million

James — Wed, 29 Oct 2008 02:22:56 -0000

If he's smart, he'll move that sale money into swiss francs, signapore dollars, or something thats not going to collapse yesterday.

Re: Blogger Cashes Out for $15 Million

Heartlander — Wed, 08 Oct 2008 20:56:05 -0000

A very innovative viral marketing ploy by BankRate.

They are counting on all of us to write about it, thus promoting those keywords and their corporate identity even further.

A little more ingenuity:

http://bankaholic.blogspot.com

Re: Blogger Cashes Out for $15 Million

tak — Wed, 08 Oct 2008 00:06:14 -0000

it's amazing what small teams (in this case, a 1 man operation!) can achieve on the internet with a great idea. hopefully there will still be plenty more opportunities like this despite the economic downturn..

Re: Blogger Cashes Out for $15 Million

John Wesley — Fri, 03 Oct 2008 20:14:06 -0000

Not if he waits until the web2.0 bubble is completely deflated.

Re: Blogger Cashes Out for $15 Million

George Favvas — Fri, 03 Oct 2008 14:14:06 -0000

Not all blogs are created equal. As Mark pointed out in his post, financial institutions spend a lot of money to acquire new customers. Bankaholic did a great job focusing on their niche and it paid off.

Re: Blogger Cashes Out for $15 Million

Vanessa — Fri, 03 Oct 2008 14:07:53 -0000

The man must of have good banking connections.

Re: Blogger Cashes Out for $15 Million

CountRob — Fri, 03 Oct 2008 13:17:13 -0000

So if Pete Cashmore sells out he's going to be worth like 10 or 20 billion.

Re: Blogger Cashes Out for $15 Million

George Favvas — Fri, 03 Oct 2008 10:25:51 -0000

What we're witnessing is the demise of the old model where you spend tons of ad dollars to drive traffic to a site and then generate "leads" that you pawn off to the highest bidder. The new winners will be the companies that use social media and user generated content to start conversations about finance and financial products in ways that let empower consumers to decide who they want to transact with.

Re: Blogger Cashes Out for $15 Million

Mark — Fri, 03 Oct 2008 10:19:50 -0000

Wow! Good for him!

Re: Blogger Cashes Out for $15 Million

rob, BtG — Fri, 03 Oct 2008 08:55:37 -0000

not a bad payoff for a young blog! there's hope for every blogger with the right domain name and niche

http://www.blogtogreat.com/...

Re: Blogger Cashes Out for $15 Million

CultureSlurp — Fri, 03 Oct 2008 07:26:05 -0000

@Ryan
I donÂ´t necessarily agree with the notion of "Traffic that doesnÂ´t convert is a liability". If your site is generating a lot of traffic, then you are building a core audience and loyal user base. This is one of the most important assets for any site owner.

If you can figure out how to do that and convert, then youÂ´re in great shape.

Re: Blogger Cashes Out for $15 Million

Neil Bergh — Fri, 03 Oct 2008 07:15:12 -0000

hehe, yes he wrote about something that boring for 18 months, he sure earned it :)

Re: Blogger Cashes Out for $15 Million

doug — Fri, 03 Oct 2008 01:51:48 -0000

the guy spent 18 months writing about mortgage rates. he earned every penny.

Re: Blogger Cashes Out for $15 Million

Yura Filimonov — Fri, 03 Oct 2008 00:48:29 -0000

Of course it is to sell their services, what else? Both short-term sales and long-term search engine traffic.

Good for the blogger, though.

Re: Blogger Cashes Out for $15 Million

Ryan Stan — Thu, 02 Oct 2008 23:04:27 -0000

It just goes to show you the difference between good traffic and bad traffic. There's this idea that if you have millions of users, or millions of downloads, that you are worth millions of dollars. It's just not true. You are better off with a base of 1,000 than a base of 1,000,000 if your smaller base is going to result in high conversions with low costs. The more traffic you have, the more it costs you, and if that traffic isnt' being monetized it's just a cost. Traffic that doesn't convert is a liability.

Re: Blogger Cashes Out for $15 Million

Neil Bergh — Thu, 02 Oct 2008 22:58:08 -0000

That sounds insane. Specially with that ranking. They must really value the visitors I guess.