DISQUS

Mashable - The Social Media Guide: 2008/10/02/bankaholic/

  • Neil Bergh · 1 year ago
    That sounds insane. Specially with that ranking. They must really value the visitors I guess.
  • Ryan Stan · 1 year ago
    It just goes to show you the difference between good traffic and bad traffic. There's this idea that if you have millions of users, or millions of downloads, that you are worth millions of dollars. It's just not true. You are better off with a base of 1,000 than a base of 1,000,000 if your smaller base is going to result in high conversions with low costs. The more traffic you have, the more it costs you, and if that traffic isnt' being monetized it's just a cost. Traffic that doesn't convert is a liability.
  • Yura · 1 year ago
    Of course it is to sell their services, what else? Both short-term sales and long-term search engine traffic.

    Good for the blogger, though.
  • doug · 1 year ago
    the guy spent 18 months writing about mortgage rates. he earned every penny.
  • Neil Bergh · 1 year ago
    hehe, yes he wrote about something that boring for 18 months, he sure earned it :)
  • CultureSlurp · 1 year ago
    @Ryan
    I don´t necessarily agree with the notion of "Traffic that doesn´t convert is a liability". If your site is generating a lot of traffic, then you are building a core audience and loyal user base. This is one of the most important assets for any site owner.

    If you can figure out how to do that and convert, then you´re in great shape.
  • rob, BtG · 1 year ago
    not a bad payoff for a young blog! there's hope for every blogger with the right domain name and niche

    http://www.blogtogreat.com/2008/10/bankaholic-b...
  • Mark · 1 year ago
    Wow! Good for him!
  • George Favvas · 1 year ago
    What we're witnessing is the demise of the old model where you spend tons of ad dollars to drive traffic to a site and then generate "leads" that you pawn off to the highest bidder. The new winners will be the companies that use social media and user generated content to start conversations about finance and financial products in ways that let empower consumers to decide who they want to transact with.
  • CountRob · 1 year ago
    So if Pete Cashmore sells out he's going to be worth like 10 or 20 billion.
  • George Favvas · 1 year ago
    Not all blogs are created equal. As Mark pointed out in his post, financial institutions spend a lot of money to acquire new customers. Bankaholic did a great job focusing on their niche and it paid off.
  • John Wesley · 1 year ago
    Not if he waits until the web2.0 bubble is completely deflated.
  • Vanessa · 1 year ago
    The man must of have good banking connections.
  • tak · 1 year ago
    it's amazing what small teams (in this case, a 1 man operation!) can achieve on the internet with a great idea. hopefully there will still be plenty more opportunities like this despite the economic downturn..
  • Heartlander · 1 year ago
    A very innovative viral marketing ploy by BankRate.

    They are counting on all of us to write about it, thus promoting those keywords and their corporate identity even further.

    A little more ingenuity:

    http://bankaholic.blogspot.com
  • James · 1 year ago
    If he's smart, he'll move that sale money into swiss francs, signapore dollars, or something thats not going to collapse yesterday.
  • Flat Panel Televisions · 1 year ago
    I think blogger is worth a lot more web 2.0 will stay around a little bit longer IMO!
  • Tadas · 1 year ago
    It's definitely nice money for a "blog", but there are quite a few better sites than this with more advanced features and great content.
  • Fuzzy · 1 year ago
    sounds insane
  • Along_Parker88 · 8 months ago
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  • JM · 6 months ago
    It's kind of funny. The Bankaholic blog reminds me a lot of the original Bankrate newsletter that Robert K. Heady and I used to discuss over martinis at Panama Hatties 20 years ago.