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Re: How I Spent My Billions: A Brief History of Ad Network Acquisitions

jeremy liew — Tue, 22 May 2007 01:19:10 -0000

seems like you're missing the seminal acquisition - AOL buying advertising.com. I think that Yahoo and MSN were reacting more to that deal than to Google's acquisition of Doubleclick. If you're interested, I've posted more at the Lightspeed blog - click on my name in this comment to read it.

Re: How I Spent My Billions: A Brief History of Ad Network Acquisitions

Chad Catacchio — Fri, 18 May 2007 13:23:34 -0000

This is what I wrote over at TechCrunch (I am JadeBeijing)

Avenue A / Razorfish is a strong agency, and if they had simply purchased them for a reasonable price, Iâ€™d say go on, but $6 bil for aQuantive? Thatâ€™s a lot oâ€™ bling. Of the four deals (Google/DC, Yahoo/RM, WPP/24/7, Microsoft/aQ) I think they rate this way:

1. Yahoo/RM - Right Media is making cash hands over fist, and I think this was a steal for Yahoo.
2. Google/DC - was overpriced until today, should help them sort some things out.
3 (a tie) WPP paid a lot less, but aQ has better overall parts (esp. Atlas and Avenue A/Razorfish)

Re: How I Spent My Billions: A Brief History of Ad Network Acquisitions

Laurent Kretz — Fri, 18 May 2007 13:04:01 -0000

Another thing is that the big battles of the next two years will probably be on video, geo-targeted advertising and location based services, and perhaps facing the diminishing pageviews of online apps (ajax, apollo, flex, widgets,...).
In other terms, buying $1.2Bln worth of revenues (more or less) for over $10 Bln without concentrating on those issues might be risky, no ?

Re: How I Spent My Billions: A Brief History of Ad Network Acquisitions

ANP — Fri, 18 May 2007 10:57:37 -0000

To clarify: "This" refers to Microsoft's purchase, not the post. Great post! :)

Re: How I Spent My Billions: A Brief History of Ad Network Acquisitions

ANP — Fri, 18 May 2007 10:55:32 -0000

This is idiotic and bubble-esque. MSFT operating from a place of fear = stupid buying decision. See also: Guy who runs Avenue A / Razorfish rides the short bus

Re: How I Spent My Billions: A Brief History of Ad Network Acquisitions

Laurent Kretz — Fri, 18 May 2007 10:53:37 -0000

The amazing thing is that $10.652 billions have been spent only from Apr06 to May07 ....
Wow. Google's yearly revenues equivalent spent on capex only in the industry of online advertising ... Let the battle begin !

Remember when Gates said internet would never take off ?

Re: How I Spent My Billions: A Brief History of Ad Network Acquisitions

Stan Schroeder — Fri, 18 May 2007 10:30:56 -0000

Thanks, added to the list.

Re: How I Spent My Billions: A Brief History of Ad Network Acquisitions

Ali — Fri, 18 May 2007 10:21:23 -0000

Sheesh when somebody buy a startup I created.

Oh! I need to create one first, of course. ;)

Re: How I Spent My Billions: A Brief History of Ad Network Acquisitions

Michael — Fri, 18 May 2007 10:14:49 -0000

Microsoft spent 200 million for In-Game Advertising company Massive in May 06.