Microsoft spent 200 million for In-Game Advertising company Massive in May 06.
Stan Schroeder
· 2 years ago
Thanks, added to the list.
Ali
· 2 years ago
Sheesh when somebody buy a startup I created.
Oh! I need to create one first, of course. ;)
Laurent Kretz
· 2 years ago
The amazing thing is that $10.652 billions have been spent only from Apr06 to May07 .... Wow. Google's yearly revenues equivalent spent on capex only in the industry of online advertising ... Let the battle begin !
Remember when Gates said internet would never take off ?
To clarify: "This" refers to Microsoft's purchase, not the post. Great post! :)
Laurent Kretz
· 2 years ago
Another thing is that the big battles of the next two years will probably be on video, geo-targeted advertising and location based services, and perhaps facing the diminishing pageviews of online apps (ajax, apollo, flex, widgets,...). In other terms, buying $1.2Bln worth of revenues (more or less) for over $10 Bln without concentrating on those issues might be risky, no ?
Chad Catacchio
· 2 years ago
This is what I wrote over at TechCrunch (I am JadeBeijing)
Avenue A / Razorfish is a strong agency, and if they had simply purchased them for a reasonable price, I’d say go on, but $6 bil for aQuantive? That’s a lot o’ bling. Of the four deals (Google/DC, Yahoo/RM, WPP/24/7, Microsoft/aQ) I think they rate this way:
1. Yahoo/RM - Right Media is making cash hands over fist, and I think this was a steal for Yahoo. 2. Google/DC - was overpriced until today, should help them sort some things out. 3 (a tie) WPP paid a lot less, but aQ has better overall parts (esp. Atlas and Avenue A/Razorfish)
jeremy liew
· 2 years ago
seems like you're missing the seminal acquisition - AOL buying advertising.com. I think that Yahoo and MSN were reacting more to that deal than to Google's acquisition of Doubleclick. If you're interested, I've posted more at the Lightspeed blog - click on my name in this comment to read it.
All Comments
Oh! I need to create one first, of course. ;)
Wow. Google's yearly revenues equivalent spent on capex only in the industry of online advertising ... Let the battle begin !
Remember when Gates said internet would never take off ?
In other terms, buying $1.2Bln worth of revenues (more or less) for over $10 Bln without concentrating on those issues might be risky, no ?
Avenue A / Razorfish is a strong agency, and if they had simply purchased them for a reasonable price, I’d say go on, but $6 bil for aQuantive? That’s a lot o’ bling. Of the four deals (Google/DC, Yahoo/RM, WPP/24/7, Microsoft/aQ) I think they rate this way:
1. Yahoo/RM - Right Media is making cash hands over fist, and I think this was a steal for Yahoo.
2. Google/DC - was overpriced until today, should help them sort some things out.
3 (a tie) WPP paid a lot less, but aQ has better overall parts (esp. Atlas and Avenue A/Razorfish)