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I agree with your assessment that both MMORPGs and social networks can be used to “satisfy creative, recreational, and social needs.†I’m not a gamer but I have tried out a few including WOW, Entropia and Second Life – each one has its strengths and weaknesses, and I can see how they can be entertaining for a period of time. However, when I tried out WOW, I felt as though I was being manipulated – that the game was designed for the specific purpose of keeping me playing, (which I’m sure it was). I’m not sure you could say that about social networks. I haven’t heard too many stories about people who’ve been Twittering non-stop for days on end without leaving their homes, whereas there are plenty of examples of people messing up their lives as a consequence of playing online games. That’s not to say that general social networks aren’t addictive – they can be. I'm guessing that some people in the social media community believe that their “business†addiction is more acceptable because it’s part of the “real†world vs. the “fantasy†worlds of the gamers. I think they might want to reconsider that before they make their 10,000th post on Twitter or status update on Facebook, especially if they are doing that while playing with their kids or in the middle of dinner!
Now, if you will excuse me, I need to update on Twitter to let everyone know that I have just posted here. :-)
As for the manipulative nature of MMORPGs (i.e. activity to keep you playing and waiting for the next big "score", not unlike the way that slot machines work...
I might suggest that MMOs, because of their highly addicting, tight-knit culture and communities, went a long way towards developing the social media mindset that later expanded rapidly due to Myspace, Facebook, and similar sites.
Just like to share with you. I've successfully combined element on MMOG with blogging using the Gamic concept. Gamic is a term used for in game screenshot comics. Where players blog about their experience ingame using gamic.
A fine example here.
http://trickster.isgoodstuff.com/about