DISQUS

Mashable - The Social Media Guide: 2007/04/25/blinkx/

  • Eoin · 2 years ago
    My understanding is Autonomy provides the video search techonology for blinkx.
    They buy blinkx, merge it with their own current consumer division, rename them (sounds wayy better for investers :p) , sell off 90% hanging on to the rest.
    Sounds pretty weird
  • uKaLaBoY · 8 months ago
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  • Matt · 2 years ago
    Yup, Eoin is correct, just a little more info: AIM stands for the Alternate Investment Market and it is a "sub-market" to the main market of the London Stock Exchange. The AIM was developed in the 1990's to allow smaller companies to float shares (thereby generating capital from the public) with less regulatory burden (thus less costly to complete). So Autonomy wants to grow its consumer business quickly and believes it needs blinx's consumer traffic to do so. As Eoin mentioned, they're buying blinx, merging it with some of their stuff, then selling off 90% of the combined entity to raise capital.
  • uKaLaBoY · 7 months ago
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  • Seamus McCauley · 2 years ago
    Plain English? Ok...on the basis of having read the release:

    (1) Autonomy developed some technology that was useful to Blinkx. It leant Blinkx that technology, plus a bunch of money, on condition it could buy Blink cheaply later.

    (2) Blinkx agreed, and built a website using the Autonomy technology.

    (3) Autonomy bought Blinkx cheaply per the above arrangement.

    (4) Autonomy combined the technology it leant to Blinkx with the website Blinkx built using that technology. By combining the two things Autonomy created a more valuable new company, rather unhelpfully also called Blinkx.

    (5) Autonomy now plans to sell that new company by floating it on the stock market.
  • Jason L. Baptiste · 2 years ago
    Pete, this is similar to a reverse merger on the OTC Pink Sheets in the US. AIM= Similar to OTC Pink Sheets. Here's what's really happening:

    1) Autonomy is first spinning their consumer search off into a separate entity. That entity will probably be: Holding Corp X
    2) Blinx, is not acquired, but merged with the new Autonomy spinoff. Merged means that each company will decide who owns what percentage. ie- Google acquires DoubleClick, whereas a merger is a combination of two somewhat equal companies into a larger company. ie- Google wouldn't acquire Apple, it would merge with it.
    3.) The company which now has merged Blinx technology is renamed Blinx Inc, and put on the London Stock Market.
    4.) 90% of the equity owned is sold off and allows those who need to cash out to cash out. 10% is left to the company for decision making, voting rights,etc.

    This is the basic outline of it. With more details it could be a whole lot more complex. Id be curious to see how Blinx is making out on the deal. Hope this helps.
  • Jeff Nolan · 2 years ago
    Jason nicely sums it up, however reverse mergers usually involve a pre-existing publicly traded shell. At any rate, the underlying mechanism by which Autonomy was able to secure a purchase option is only known to those inside the deal.

    I do doubt that Suranga was misleading anyone by stating that Autonomy didn't have any equity... the technology transfer could have been executed through a debt instrument or warrants with some kind of escalation trigger based on events or time (e.g. if Blinkx isn't acquired or does not go public with a minimum valuation of x then Autonomy has the right to purchase for x).
  • Danny Sullivan · 2 years ago
    Long explanation here:
    http://searchengineland.com/070425-084348.php

    Short explanation. Blinkx used some Automony technology, and that gave Autonomy the right to buy Blinkx back, if they wanted. They want, 'cause video search is hot. As for the tech, FT didn't explain it correctly. They still do textual analysis. They just will know that a video (based on a text transcript of what's said) will know is about things beyond what's actually said because they know words have synonyms.
  • Jason · 2 years ago
    ...and the $20 goes to :)
  • sean percival · 2 years ago
    hmm its magic eye 2.0!
  • jamie martin · 2 years ago
    aw they're going to have to cut the pony into 4 pieces :[
  • Jake · 2 years ago
    invite me to the bbq
  • Phil Butler · 2 years ago
    Uh, I think he meant the technology, not the IPO :)

    If that is the case, which it appears to be from the text. Here is the ultra simplified explanation for the 20 buckaroos and the Andalusian Pony.

    Blinkx combines traditional metadata indexing, voice recognition, semantic coding and search to provide fast and relevant video searches.

    See trackback later for the intermediate version of the stoned pony winner. :)
  • Pete Cashmore · 2 years ago
    We need more ponies.
  • danika · 2 years ago
    small pony about 13hh \
  • techguru · 1 year ago
    apparently Blinkx is doing very good...excellent business model which proves to be working and a take over target...

    well done...
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  • uKaLaBoY · 6 months ago
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