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Though really, it's a tiny step, IMHO towards integrating collective user intelligence features. Software such as Illustrator or Word or iMovie are platforms waiting to happen. Why not build in hooks so I can see who else is using the tools I'm using right now? Who wants to talk about this feature right now? Where are examples on live on uses of that feature? Of course such sociality would be opt-in, etc. but all software is waiting to be social.
I don't know why it's talking the software makers so long to realize this.