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Enter the Zappos Sharing Happiness $3,000 Shopping Spree Giveaway Contest
We've done this since we launched. It allows business owners to participate in the community and address potential issues e.g.
http://www.bview.co.uk/listing/2383679/t/review...
If Yelp build this the right way it will encourage more owners to promote post-service reviews.
http://internetmarketingandprstrategies.wordpre...