Mashable - The Social Media Guide - Latest Comments in 2008/05/19/the-3-minute-twitter-challenge-video/

Re: 2008/05/19/the-3-minute-twitter-challenge-video/

Alex D — Wed, 21 May 2008 14:48:21 -0000

Hey there,

I work at Rebtel and we follow the conversations our users (and non-users) have about us mostly through Google Alerts (extremely good tool) but also through Terraminds.

Great video and very impressive work by Seesmic indeed. Still not really fair considering they were following your stream, but still.

Alex

Re: 2008/05/19/the-3-minute-twitter-challenge-video/

Philippe Borremans — Tue, 20 May 2008 04:00:49 -0000

As someone who comes from the public relations profession and is now specializing in social media I completely believe in the principles described in the Cluetrain manifesto. I am an avid user of Twitter and other microblogging platforms and manage my information through RSS.

However, based on my experience as a consultant to major organizations here in Europe, I have to say that most of my clients - if not all - still need to discover microblogging as such. In fact, most business communicators are still figuring out if social media make sense at all...

So while your experience is a very interesting one for us, the "social media crowd", it is very far out for most "traditional" organizations.

Most companies are simply not structured and equipped to manage customer response in this way. Time and resources will be their major problem, even if some of them do understand that the world is changing and that they need to include customer feedback and social media in their business model.

But then again, I have seen exemplary use of blogs and social networks in one of the most archaic industries so there is hope...

Thanks for a nifty little post and video.

Re: 2008/05/19/the-3-minute-twitter-challenge-video/

alex — Tue, 20 May 2008 02:43:30 -0000

ummm, it should be called the two minute twitter challenge. actually, make that a minute.

Re: 2008/05/19/the-3-minute-twitter-challenge-video/

Sarah — Mon, 19 May 2008 17:02:47 -0000

I've been following comcastcares on twitter the last couple days out of curiosity. Beyond just pr it seems - actually service and technical questions answered. Interesting...

Re: 2008/05/19/the-3-minute-twitter-challenge-video/

Nico Lumma — Mon, 19 May 2008 12:06:50 -0000

I guess the speed of the response via twitter also depends on who you are... and I guess for companies like seesmic a blog like mashable is rather important, hence the speedy response.

Re: 2008/05/19/the-3-minute-twitter-challenge-video/

Robert Collins — Mon, 19 May 2008 11:59:33 -0000

The instant open customer service bureau - Another great example of how companies need to start listening to their customers more effectively and authentically. For now the whole twitter-verse is listening, watching and with a three minute stop watch window to aspire to.

It will be interesting to see how companies incorporate this invaluable, insightful resource from an operations perspective - will the dynamics of office hours and support evolve into a 24/7 mandated coverage policy. Will lunch and bio-breaks incorporate a twitter watch dog hand-off procedure or will be see Corporate branded "Tweet-Scan" wireless response devices being handed out to staff members to be observe and response around the clock. Will they incorporate "Twitter-Local" to assign response service teams based on geography?

The big question I have is - How can this one-to-one response scale and as SocNets open commentary & yes complaints becomes more pervasive with mainstream culture? After its been incorporated and the response time challenge broken - Can the Three Minute Challenge Scale?

Re: 2008/05/19/the-3-minute-twitter-challenge-video/

Kane Cable — Mon, 19 May 2008 11:32:49 -0000

Perhaps they confused you with Michael Arrington and thought you were an investor?

Re: 2008/05/19/the-3-minute-twitter-challenge-video/

Phil Whitehouse — Mon, 19 May 2008 11:15:30 -0000

Large companies can scale up to have a sensible twitter presence, but only if they allow their whole workforce to get involved (if they want). I don't follow any companies on twitter, but I follow loads of people who work for companies. I blogged about this last week:

http://philwhitehouse.blogs...

Re: 2008/05/19/the-3-minute-twitter-challenge-video/

noahcarter — Mon, 19 May 2008 11:09:05 -0000

BrightKite hooked me up with a beta invite 5 minutes after I (politely) tweeted asking for one.

I'm not yet a BK devotee but am now pulling for them and want them to do well - I like them as a result.

At a cost of zero they've acquired my loyalty - not bad for both of us.

Re: 2008/05/19/the-3-minute-twitter-challenge-video/

BidMogul.com — Mon, 19 May 2008 11:06:24 -0000

They have too many bugs.

Re: 2008/05/19/the-3-minute-twitter-challenge-video/

MrNorth — Mon, 19 May 2008 11:03:49 -0000

I haven't tweeted about company to see how quick they respond but Zappos is damn quick with email.

I just found their company twitter feed and its cool to see a company do that - http://twitter.zappos.com - I bet if I tweeted about them, they'd respond quickly.

Re: 2008/05/19/the-3-minute-twitter-challenge-video/

cedric — Mon, 19 May 2008 10:52:59 -0000

Yes we track thanks to technorati / google blogsearch / summize what is written about goojet.

The question is : would the response have been so fast if the person was not following you

I can be sure we'll respond to all requests, but can people really think we are connected 24 hours a day , waiting for alerts ?

Re: 2008/05/19/the-3-minute-twitter-challenge-video/

PragueBob — Mon, 19 May 2008 10:22:39 -0000

I had a similar experience with Diigo.com when their new toolbar wasn't working with Firefox. I sent out a couple of tweets about the problem expressing my disappointment with the new toolbar (I'm a huge fan of Diigo by the way), and lo and behold they got back to me within a few minutes!

Re: 2008/05/19/the-3-minute-twitter-challenge-video/

Adam Ostrow — Mon, 19 May 2008 10:22:09 -0000

Summize seems to respond very quickly ... they expanded the # of results per page within a day or so of me complaining that they only showed 10 when rival Tweetscan showed many more.