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The question is : would the response have been so fast if the person was not following you
I can be sure we'll respond to all requests, but can people really think we are connected 24 hours a day , waiting for alerts ?
I just found their company twitter feed and its cool to see a company do that - http://twitter.zappos.com - I bet if I tweeted about them, they'd respond quickly.
I'm not yet a BK devotee but am now pulling for them and want them to do well - I like them as a result.
At a cost of zero they've acquired my loyalty - not bad for both of us.
http://philwhitehouse.blogspot.com/2008/05/twit...
It will be interesting to see how companies incorporate this invaluable, insightful resource from an operations perspective - will the dynamics of office hours and support evolve into a 24/7 mandated coverage policy. Will lunch and bio-breaks incorporate a twitter watch dog hand-off procedure or will be see Corporate branded "Tweet-Scan" wireless response devices being handed out to staff members to be observe and response around the clock. Will they incorporate "Twitter-Local" to assign response service teams based on geography?
The big question I have is - How can this one-to-one response scale and as SocNets open commentary & yes complaints becomes more pervasive with mainstream culture? After its been incorporated and the response time challenge broken - Can the Three Minute Challenge Scale?
However, based on my experience as a consultant to major organizations here in Europe, I have to say that most of my clients - if not all - still need to discover microblogging as such. In fact, most business communicators are still figuring out if social media make sense at all...
So while your experience is a very interesting one for us, the "social media crowd", it is very far out for most "traditional" organizations.
Most companies are simply not structured and equipped to manage customer response in this way. Time and resources will be their major problem, even if some of them do understand that the world is changing and that they need to include customer feedback and social media in their business model.
But then again, I have seen exemplary use of blogs and social networks in one of the most archaic industries so there is hope...
Thanks for a nifty little post and video.
I work at Rebtel and we follow the conversations our users (and non-users) have about us mostly through Google Alerts (extremely good tool) but also through Terraminds.
Great video and very impressive work by Seesmic indeed. Still not really fair considering they were following your stream, but still.
Alex