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If we assume that people are not bookmarking CNN and ESPN and rather are marking relevant articles on subjects closely related to the business then I think that social bookmarking in the enterprise is very useful.
As part of a broader knowledge management initiative, having people mark the best articles they read (not required to tag or comment) and then using an advanced search engine (something like the Business Objects tools) to do a federated search on those marked pages provides access to some of the best articles from the web as chosen by the experts at the company. Easy to relate to the searches that the people in the firm are doing against internal data.
The site does a 180 on the other sites and disregards orphaned bookmarks and has the user put similar links together in a bundle.
The result is nicely organized bundles of links of whatever subject you could think of. Really cuts though the 'noise'
Thanks for the compliment
I would think that is all about socializing.
To know others and to be known , that means Famous and that is the core of Social networking :) FAME
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There is a large number of users of social applications (bookmarking, networking, video, pictures, you name it) that see the applications as a self promotion game. They miss out on the practical value that was (most likely) intended by developers and is expected by a vast majority of users. The trick for the user is to filter out those garbage users and focus on what is valuable to you.
For developers of social applications, it is important to recognize that these gamers are out there and that some play the same role with social applications that spammers do with email. If this isn't addressed, social applications may become as overwhelmed as email has by unwanted communications.
You see it for what it should be, a valuable tool. Too many see it as popularity.
Me personally, I usually bookmark sites I want others to see, where others can be peers but also strangers. 'I want others to see' for me means "i put it out there and if it crosses their screen, I think they'll like it if they are subscribed to me".
Also I will be using bookmark sites for research for a specific projekt and I will rely on delicious a lot. Because the way they structure it will make it a research feast for me.
Which I think is okay to 'use', because I do enter information there as well and I am very interested in adding for example a language tag.
Different to that, a site like Digg I would not call a research site, but 'headlines of today'.
So different tool, different purposes.
Also I use it commercial to add links to the services, though I do not use my own users for it if it is not something I would have bookmarked otherwhise. You bring up the point of 'rendering it useless' to which I disagree - we just need to find mechanisms to make the stream of information more relevant to yourself. :)
In the consumer space it can be seen as competition & fame, because folks are trying to find out their own space against others and competition there seems to always be a factor in how folks get to use most of the 2.0 tools out there. Not going to comment further whether it is healthy or not, but I can see the benefits, although there are plenty of cons as well.
But what I am really really interested in this blog post is the E2.0 aspect of it, where I feel that knowledge workers would be way beyond the point of fame and popularity and more into usefulness & interestingness, which definitely do not qualify as expertise, but it is the right step forward, imo. Having someone who, behind the corporate firewall, bookmarks plenty of sites on a specific subject, related to the business or not, would help identify that user, by others, as someone worth while reaching out to find out where his / her expertise goes.
That's what I am missing from the article as well. It is not about finding the right content, but also finding the right experts & connections to enhance that content. And for a while now we seem to have ignored that aspect, when, to me, it is one of the most important and fundamental: reaching beyond the content and into the experts. They shelves can tell you whether they are an expert in the materials or not. And every single bookmark bookmarked will always have the name of the individual, so easy access is there, too!
Finally, one other aspect why I think that social bookmarking is incredibly helpful for is one that you haven't mentioned, but which I think has got the highest potential. And that is the one of integration. Integration with a search engine, for instance, where the results of a particular search query can be enhanced with the links shared / bookmarked in that particular bookmarking tool. So much so that it can dramatically change the perception of accuracy of the search results because they would not only be validated by the various search algorithms, but also by the various folks who may have bookmarked the tool as well.
Yes, connecting both content and people & getting the most out of it! That's the whole thing behind social bookmarking in my opinion, and behind E2.0 for that matter!
Thanks for the great read, Chris!
As for the search results, I do touch on that. Spammers and the like are getting smart knowing they can raise their results with the proper amount of social bookmarking as you mention.
If people are using the bookmarks for research and tagging, to enhance searches and knowledge it makes a business case. But not when they are using it as a dumping grounds for things to see later.