DISQUS

Mashable - The Social Media Guide: 2009/01/04/are-paid-online-dating-sites-dead/

  • dating on line · 11 months ago
    There are good free and pay sites on the internet.
    I dont like that some poeple use internet communitys to look for somebody.
    The better use dating sites!
  • shabazz · 11 months ago
    Re:does no one else see the problems with this? Ask Ebay why they took away two-way seller/buyer feedback

    http://www.nielsen-online.com/pr/pr_081218.pdf
  • Beverly · 11 months ago
    I definately am going to check out this one. I am tired of paying for dating sites.

    Beverly - San Francisco CA
  • Robert · 5 months ago
    And this website not only free but offer you a gifts if you create an account.
    http://www.actwall.com
  • conrad · 11 months ago
    I think I would feel more comfortable with a paid dating site (if were using one to find a date ). I think a lot more spam and such will come with free sites.
  • Jennifer Van Grove · 11 months ago
    Kevin, great comment. Any thoughts on who you think Plentoffish's proverbial Facebook is?
  • Brian Bowman · 11 months ago
    As a former VP of Product @ Match.com, I think there will always be a place
    for paid dating sites - though the need is quickly fading. The significant
    movement of open social, blogging, photo sharing, LinkedIn, etc basically has
    rendered the concept of pay-to-respond mute. More importantly, without
    connecting into an individuals social feeds a "dating site" is missing out
    on a whole world of who the person is and how they participate online.

    Sure being anonymous has some advantages but you can always create a fake email
    address. ** Go free. Go Now.
  • Justin Leon · 11 months ago
    No matter if its free or pay, there will be also scammers, pyschos and just strange people on those sites.
  • M2Mz · 11 months ago
    Seems awesome, but they are like once in a blue moon!
  • Martin Reed · 11 months ago
    All it takes is a quick Google search to see all the software packages that allow anyone to start their own dating site for minimal cost. They all have similar features to those offered by the large players in the market, so premium (ie paid for) dating sites will need to work harder to justify their fees if they want to survive.

    - Martin Reed
  • Justin Razmus · 11 months ago
    I can definately see the paid dating site business model losing some steam. Web based business is changing rapidly, and the new generation of Internet entrepenuers are really changing the way things are done. It will be interesting to see how some of the larger sites like Match.com make changes to try to stay ahead of the curve.
  • moses_ms · 2 months ago
    it will not be easy like that? but give a try no easy way to success
  • Jenn Van Grove · 11 months ago
    Brian, thanks for your comment. It's an interesting perspective coming from someone who formerly worked at Match.com. I've personally found dating sites to be behind the web curve. Maybe it's because I'm a chick, but meeting a random stranger through a site like Match is less appealing than meeting someone for drinks that I know through the social web. It adds a ton of context.
  • Jesse · 11 months ago
    Men like choice and at least some anonymity.

    They like to know that if they get shot down that the rest
    of their "social web" doesn't know about it.

    Since women are not the initiators in most of the dates you
    may not be taking that whole dynamic into consideration.

    That's why a separate dating site will always be preferable to
    dating on Facebook because it's separated from a guy's day to day.
    Women on dating sites are much more receptive to advances than
    ones on a regular social network.

    Also, it cannot be disputed that the quality of daters on
    paid dating sites trumps the quality of singles on the free ones.

    So, while the free trend will continue, there will always be a
    need for paid sites that offer a slight barrier of entry.
  • tyfn · 11 months ago
    Jenn, as a guy I think of myself as outgoing and willing to try new things, but I would never want to meet a random stranger through a dating site or even over some social network for that matter. There is the matter of safety and trust. I want to meet the person in real life first to size them up, find out what we have in common, our similar interests. Meeting in the real world provides a totally different perspective than a profile page or IM chat. I'm social with my friends on Facebook and find that there are alot of opportunities to meet people in the city through clubs, cafes, and events organised by friends.
  • Jennifer Van Grove · 11 months ago
    Jesse, I can't argue against the need for separation. The social web is a dangerous place after a break up, or hook up, gone awry. Where I disagree with you, though, is that the paid model ensures higher quality daters. I get your logic - if someone's willing to pay, that investment means their more serious about their romantic inclinations - but in actually it just don't work out that way.
  • Ryan · 11 months ago
    Dating sites are useless to me. People reveal more on twitter than any dating service.
  • Markus Frind · 11 months ago
    A year ago Mashable used the headline "Dating on Plentyoffish - Trading Fees for Scumbags?" http://mashable.com/2007/11/27/plentyoffish-gro...

    Today you say "The incredibly low cost of providing a dating service makes it difficult to justify payment for the basic level of service"

    That is a huge perception change in a year and no doubt others have followed similar thinking. Never mind the fact that 70% of my users have actually paid for online dating previously.

    I feel match.com launching a free site will make the general public wonder what if any value paying money for a dating site offers? Especially if users on paid and free sites are identical. As for users who follow web 2.0 and techcrunch/mashable etc they won't really be that into Plentyoffish, or match. Those kind of people like very niche sites like OKcupid or nerve.com
  • Emil · 11 months ago
    Paid vs free is a question that everyone has its own answer for. In dating sites' case I thinkit's a question of freedom vs quality. So decide what you are looking for with online dates.
  • Jennifer Van Grove · 11 months ago
    Markus, great comment and great points. A year is a pretty long time in web years, especially when it comes to perspectives related to online dating. I do think that there is a perception shift happening. Or maybe, as you point out, people have tried their hand at paid sites and figure out for themselves that paid doesn't necessarily equal better.
  • Julien Marie · 11 months ago
    There is a catch here I think.
    Markus Frind himself admits in one of his blog post (http://plentyoffish.wordpress.com/2008/11/13/mo...) that costs become too heavy with a ad based business model.
    He's selling virtual goods now.
    I think the biggest problem in paid online dating is that you need to pay to have an experience of the site (it seems to be dumm said like this), but all websites need to be tried before being adopted (finally, it's like music, you buy an album because you like it). So, the only reason you choose to subscribe to this site and not another is reputation and the members database size. Not the reality of service.
    Online dating can't be 100% free : serious dating is really costly for many reasons :
    1. You need security and big moderation teams to ensure the quality of the database (Meetic has got more than 150 people for that here in Paris for 500 000 paying customers)
    2. You need huge marketing expenses because it's a branding business : people have to pay to test your website so you've to claim you're the best and the biggest, be top of mind. Meetic spend half of its revenue in marketing. People do not type dating here in France to find a dating website, they type Meetic.
    3. You need to filter "serious" members and "non" serious ones. Price is a way to do that.
    The business model can change in this business, but this would change only if the value proposition does to. It's not a question of free or not free, it's just a question of how do you conquer your audience and show them you're answering to their need. Once they're sure you can answer, people is willing to pay for a real good quality of service.
  • PrettyGirlwDimples · 11 months ago
    Secure, educated, employed, beautiful woman with no kids seeks a
    financially secure, educated, employed man with no kids!
    Cant find him on paid or free site!
  • Robert Pickar · 6 months ago
    PrettyGirlwDimples:

    Just keep dating. I found my wife and we have one son and are very happy. Just keep using match.com, filter out those who dont log on frequently, and write lots of email, personalising each one. If you have a bod date, it's never match.com's fault. Just keep dating and you will find the right one for you!! Don't stop or lose hope! Robert
  • Joel · 11 months ago
    People will always pay a premium to meet eligible people if it works.
    The problem is not the money - it's that it is ineffective.
    The problem is the process of searching anonymous profiles.
    You want to meet eligible then demand referrals.
    Such a dating alternative exists...take a look at Sparkbliss dot com.
  • Julien Marie · 11 months ago
    You don't need Sparkbliss to date your friends' friends. You only need Facebook.
    The value of a dating website IS to make you discover people you could not meet anywhere else.
    That's why dating website are not used by young people : they meet to many people a day (school, university, etc...)
  • Antony · 11 months ago
    They shouldn't charge in the first place! I have always used free dating sites in the past and met wonderful people off them.

    Antony
  • Claire · 11 months ago
    Over here at Subscription.com we definitely keep an eye on this issue as it affects one of our top-performing categories. While there may be some migration to free sites for some users, our data has shown that the use of paid online dating services is growing rather than declining. There are certain benefits to paid online dating—a major one being an improved user experience.

    We only offer a few dating services but try to hold the sites we partner with to a high standard... they must provide a tangible benefit to customers in order to justify the cost over free services: http://www.subscription.com/services/dating/

    Down to Earth looks well designed and certainly has great minds behind it, so it will be interesting to see how it competes with Match et al. I personally don’t see paid online dating services losing much market share to these sites, however. Most likely the increase in online dating in general will allow for the growth of both free and paid models.
  • Boston · 11 months ago
    I have used both eHarmony and plentyoffish. When you boil it all down plentyoffish
    has given me better results, more possible matches and hasn't cost me a penny.
  • Saïd Amin · 11 months ago
    year over year revenue is 20% plus for many subscription dating sites;
    hardly "a thing of the past" and a proven business model.

    free, freemium and paid can all coexist. free sites like PofF are actually
    great lead generators for paying sites (that's how they make the bulk of their money anyway). in our space, ethnic/niche dating, most free sites can't prosper/scale; the audience is too small, there's not enough traffic and the cpm's are too low.

    PofF and DowntoErath are not game changers. it's just more of the same ole' same ole'...i imagine that a game changer will provide better results with less effort and time invested. the good news is that due to fierce competition and a recession, the dating space is bound to get more creative and hopefully find better ways of helping singles meet their match.
  • Sarah · 11 months ago
    Nearly six years ago now, I met my present boyfriend on a paid for dating site.
    He is exactly what I wanted, and more.

    Thing is, if you don't make people pay for dating sites, you get people 'just browsing'
    for a date/girlfriend/boyfriend. I don't want to meet those people. I want
    to meet people who are intending to find a terrific committed relationship and
    paying to do so is part of the commitment.

    Meet someone randomly in a dark bar is so Nineties. Internet dating is much more reliable.
  • Chris · 11 months ago
    Paid sites aren't going away just because there are free sites. Is the point
    to save money or to meet people? So what if you spent $20 or $30 a month for a
    year or 3 and ended up finding the right person? That amount of money isn't
    worth it?

    Using this logic, nobody would buy nonfiction books since "everything" is
    available free via Google. Yet many people get rich selling information. How
    can that be?

    Yes, there are cheap or free scripts to build dating sites, but that doesn't
    mean you will get lots of members, even if your site is free. A dating site
    without lots of members is rather useless.
  • Brian Bowman · 11 months ago
    Jennifer - I would you like to discuss my thoughts further, please shoot me
    an email and we can schedule time. I don't feel we have scratched the
    surface of the opportunity with dating online.

    To clarify a few points, to my knowledge, Match.com isn't launched a free
    dating site, it is IACI. IAC has tested the waters with numerous businesses
    and it is very difficult to get start ups to work inside a large corporation.

    Regarding "FREE" -- I think there are interesting alternatives that could
    encourage people to pay a fee but it doesn't make any sense to me to pay to
    respond to an email. By the way, did you know that about 40% of online
    dating subscriptions are auto-renewal. Basically, people set up credit cards
    and get charged monthly independent if they use it or not. To me, that is too
    one sided and doesn't have enough consumer value.

    As a former user of a dating site, being anonymous is a benefit and a problem.
    One if the core issues with dating online is "IS THE PERSON REAL". One of
    the compelling things about integrating social networking into dating is
    that is it harder to spoof multiple profiles. Not impossible - but it takes
    a lot more work.

    Something that hasn't been discussed and something that has always bothered me.
    There hasn't been any published papers outlining how personality tests can
    predict long term relationship success. Many dating services proclaim they have
    a magic button that will help you sort everyone to find find your significant
    other. The fact is, dating is work. Finding a life partner takes time and
    effort. No software is going do it for you. BUT... software and sites can
    help present people that you just don't come across in your normal busy life.

    I met my wife using an online dating service and we have been married for
    just about 5 years and have 2 kids. It works...

    But I feel strongly the paid dating model will erode and dating sites have no
    desire or reason to see the model change anytime soon.
  • Tom Blue · 11 months ago
    I thought a paid subscription model was the only way for it to work so that women can filter out the financial deadbeats. :)
  • Dan · 11 months ago
    I don’t believe phenomenal success will come to companies that merely make the right choice in terms of pay vs. free. Both free and premium sites can do okay over the next few years. Truly successful companies will change the game by inventing user experiences that are more fun and effective than typical profile/questionnaire-based sites.
  • GERARD · 11 months ago
    after you go to www.tagged.com you never look at another dating site again!
  • Josh Viney · 11 months ago
    They might be dead if the free sites prove they can make the same kind of money.
    We're talking numbers well over $100M/yr for the sites like Match, eHarmony, and
    FriendFinder not to mention about $50M/yr for JDate a niche site.

    Also good to note. Many of the more successful online dating sites started in the
    mid to late 90's as free services. Over the years they've spent tons of time
    creating successful business models that almost all require subscriptions.
    The sites that were free or had alternate business models all disappeared except
    for Craigslist. They've even survived the social network superstorm of Friendster,
    Myspace and Facebook with only slight (unconfirmed) damage to revenues.

    I would even wager some of the free sites are making money off of affiliate programs
    for the larger more successful sites.

    There's a lot to overcome for the free sites to become real successes. Not the least
    of which is the fact that many people want to pay to keep the freaks away.
  • EricWilliams · 3 months ago
    Josh,

    Would you be interested in writing an article for my website? I liked some of the key points you hit on concerning free vs paid dating sites.
  • Saïd Amin · 11 months ago
    @josh: great post.
  • Darian · 11 months ago
    When we were looking to start http://www.matchalot.com, we sat down and tried to envision what would make the fastest, easiest, and most fun dating site. What we came up with was that you would need the most photos possible on a page, a mouse-over profile viewing system, and a one-click match request function. Finally, it would have to be free!
  • Brian Bowman · 11 months ago
    Interesting post came out today on TechCrunch from Mark Brooks (great blogger in online dating).

    http://www.techcrunch.com/2009/01/07/free-datin...
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  • shabazz · 11 months ago
    I want to add something to debate pointing at connection between online and offline side of dating business. I think that's social network plus: it's an online service that is tied to offline life.
    That's why I completely agree with Julien Marie's comments (I am not trying to date you, Julien... :-) ). Most of the things Meetic does is to keep both online and offline sides of business at the same level. Meetic will be a big competitor when will introduce REAL social features.
    And that's why mr. Jacob Solotaroff is damn smart. RealRatings is not anything new but it's appropriate for a new change of model: mix/mash offline and online. RealRatings force users to go offline, experience dates and then give feedback (a dating eBay) to prove the genuineness of users, so the service.
    DownToEarth is on the right way to succeed.
  • Ana is dating better · 10 months ago
    No it's not, it just
    doesn't work for
    everyone.
  • Allan Wills · 10 months ago
    I think I might have
    just fired a shot
    into the air to
    declare my
    intentions into the
    quagmire that is the
    online dating
    world...

    I might be a bit
    sassy in this latest
    post
    (http://tinyurl.com/78vnle)
    but it comes with a
    confidence that is
    building towards
    next week...

    Allan
  • Anne · 10 months ago
    I tried
    Chemistry.com
    believing that the
    "paid" component
    would lead to a
    higher caliber of
    potential dating
    partners. It was
    actually the biggest
    waste of money I
    could imagine. They
    don't allow you to
    browse other
    people's profiles-
    you are stuck with
    who they pair you
    with, in my case
    people with whom I
    had nothing in
    common and didn't
    even live nearby.
    And their customer
    service is truly
    terrible. I'd never
    use paid dating
    again.
  • Robert Pickar · 6 months ago
    Anne

    Just keep dating. I found my wife and we have one son and are very happy. Just keep using match.com, filter out those who dont log on frequently, and write lots of email, personalising each one. If you have a bod date, it's never match.com's fault. Just keep dating and you will find the right one for you!! Don't stop or lose hope! Robert
  • Joe · 10 months ago
    In my experience (which is limited), there's a different level of seriousness in participants between free and paid-for internet dating.

    On sites like plentyoffish, my experience was that it was more a "people you may want to meet" social network, rather than being focused on actually finding someone. It seemed to me that you have to build a social network reputation (friends, flowers, etc.) before anyone would be willing to talk to you, let alone meet you.

    With sites like eharmony, there is no social networking 'how many friends do you have, who has given you roses, etc.', it was strictly meant to find you a useful match (which has worked well when I've been single and looking for something serious).
  • Mikhail · 10 months ago
    Men like choice and at least some anonymity.

    They like to know that if they get shot down that the rest
    of their “social web” doesn’t know about it.

    Since women are not the initiators in most of the dates you
    may not be taking that whole dynamic into consideration.

    That’s why a separate dating site will always be preferable to
    dating on Facebook because it’s separated from a guy’s day to day.
    Women on dating sites are much more receptive to advances than
    ones on a regular social network.

    Also, it cannot be disputed that the quality of daters on
    paid dating sites trumps the quality of singles on the free ones.

    So, while the free trend will continue, there will always be a
    need for paid sites that offer a slight barrier of entry.
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  • Allan Wills · 10 months ago
    AreYouMyPartner is in beta! Apply to become a beta tester and help us create the best dating site in the world. Depending on your feedback, we change the site!

    http://areyoumypartner.com/beta/

    See you on the other side

    Allan
  • Rodgea · 10 months ago
    for sure they are. i just built my own free dating sites in a few days and now its looking pretty good! checkitout!!!!! http://2meet4free.com/
  • cholox · 8 months ago
    Not really because a lot of people are using free dating sites to fool around. Free Dating sites will definitely have more members than the paid ones but will not gain good reputation from members due to scams with its members.
  • Ed · 8 months ago
    I have a very innovate new revenue model for paid dating sites. The idea is so simple and amazing most of the industry most likely will follow. If anyone would like to learn about it please leave contact info thanks.
  • Andrew · 7 months ago
    Personally I think pretty much all paid for services on the Internet are facing the wall and there are so many good free alternative with pretty much every type of site, including dating sites. As the free sites offer more and more features the pay site have to find something that makes people want to pay the premium. At the moment they seem to focus on their large number of members and the so called 'quality' of this membership, but many free site like POF and my site Completely Free Dating (http://www.completelyfreedating.co.uk) are challenging them on this as well. They need to find something new and unique or move to a different business model.

    Andrew.
  • Angela · 6 months ago
    tell you later..tell you later..tell you later..tell you later..tell you later..tell you later..tell you later..tell you later..tell you later..tell you later..
  • Dan @ How to Woman · 4 months ago
    I think they will never die. I agree with some of the things you've said but I know when I talk to people that finding someone is the driving force in their life. It's universal and people will employ whatever means they can find to find someone they can call special...

    I don't begrudge people earning money for putting people together. Like anything else... if it's worth paying for... people will!
  • Dan @ How to Woman · 4 months ago
    I think they will never die. I agree with some of the things you've said but I know when I talk to people that finding someone is the driving force in their life. It's universal and people will employ whatever means they can find to find someone they can call special...

    I don't begrudge people earning money for putting people together. Like anything else... if it's worth paying for... people will!
  • Free_Dating_Service · 4 months ago
    I believe they are becoming less popular than free dating sites because the free sites offer way more interactive features. Free dating sites are also (usually) user-friendly and easy to find a connection. Unlike the paid sites where you're interrupted by a "pay-screen"when you want to chat with someone.
  • Oliver Jameson · 3 months ago
    Are paid sites dead? No there will always be people willing to pay for some that is unique and offers real value. But unimaginative 'me too' mainstream dating sites are surely going to struggle in the coming years against free competition. However, the ones that innovate with new features and keep raising the bar will be okay. I run a free site called http://www.cougared.com - I believe that unless you have a membership in the hundreds of thousands (critical mass) and truly offer an unrivaled experience the site is better being free because if you don't make it free, someone else will right?