Mashable - The Social Media Guide - Latest Comments in Mzinga Builds White Label Social Networks for Companies (Video)

Re: Mzinga Builds White Label Social Networks for Companies (Video)

Bihari — Fri, 19 Dec 2008 21:12:36 -0000

Absolutely right. There are no such thing as cheap start ups here as many people wants to do it. Ning seems like a good option as its simple and cheap as far as others are considered. But then if you like your own ads it does get a little expensive.

Re: Mzinga Builds White Label Social Networks for Companies (Video)

Ben Strackany — Fri, 19 Dec 2008 21:00:05 -0000

@Bihari - To be honest, 100% free white label with your own domain name is a pretty low bar.

You could get free (other than domain name * hosting costs) by hosting your own version of Elgg or Dolphin. But it wouldn't be white label -- you'd have to pay extra for that.

You could also do Ning, which starts free (hosting is free too) but lets you pay a monthly fee to get your own domain name & such.

Beyond those, there are a decent number of white-label customizable options in between free & Mzinga for companies in need of online communities but under a cash crunch. Our normal recommendation to clients in that lower budget range is to customize one of the more popular off-the-shelf social networking packages.

Re: Mzinga Builds White Label Social Networks for Companies (Video)

Bihari — Fri, 19 Dec 2008 20:39:45 -0000

they seem a little expensive for me at the moment. are there any others that are free with own domain names.

Re: Mzinga Builds White Label Social Networks for Companies (Video)

Robert — Wed, 01 Oct 2008 18:37:42 -0000

Mzinga is a great way to increase communication throughout a company. I hear it is expensive but worth it, since everything is built to your specs.

Re: Mzinga Builds White Label Social Networks for Companies (Video)

Ben Strackany — Wed, 01 Oct 2008 12:30:23 -0000

Great point about how the resulting sites are so custom & clean...some of our clients have asked us to build social network's similar to some of Mzinga's, and there are a lot of options & looks to choose from. I'm very impressed by their track record, and you're right -- having a few banner clients can definitely help.

Re: Mzinga Builds White Label Social Networks for Companies (Video)

Rachel Happe — Wed, 01 Oct 2008 10:38:38 -0000

this is a totally random aside....but the the heck is the default profile image clearly of a *man*?!? Is it possible for websites to be sexist?

Re: Mzinga Builds White Label Social Networks for Companies (Video)

Aaron Strout — Wed, 01 Oct 2008 09:56:41 -0000

@paisano yes, thanks for the great write up. I had completely forgotten about the interview with Aaron at the Mashup Boston event - glad I was at least somewhat coherent during our interview.

@Luis, thanks for the kind words.

Re: Mzinga Builds White Label Social Networks for Companies (Video)

Rachel Happe — Wed, 01 Oct 2008 09:45:09 -0000

Thanks Doriano for the nice overview.

Mzinga also has a really robust social learning solution that handles structured content, courses, and certification processes. Because of that we can work with companies at any point in their journey from structured hierarchies and management to very unstructured social media content and organization. We think that is of real value to companies because it is not an either/or choice and every customer we have is at a different point in their evolution. Social media without structure limits a company's ability to execute on the good ideas coming out of it. Structure without social media inhibits real learning and innovation.

Thanks for the great post!

Rachel

Re: Mzinga Builds White Label Social Networks for Companies (Video)

Luis Galarza — Wed, 01 Oct 2008 05:30:05 -0000

Nice, but I don't think I can afford these guys yet. But, for those who can, they will be crazy not to hire them to build a custom social network that will actually build a fan base and generate an income.