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We sometime search Twitter and thank people who mention NewsCred is a positive light, or reach out to people who have suggestions or critiques. Is that wrong? I've never once had anyone complain. In fact, most of the time we get commended for taking the time to listen and reach out.
Shafqat
Cofounder NewsCred
If you would like privacy about some comunication, twitter is not the way to go.
That said, i think its a pretty good ideia to use twitter to search for costomers, or evetually end up receiving some good proposals.
Anyways, i think all this sending email to twitter to call someone a spammer is totally out of context with what twitter is.
thats my 2 cents.
"@danielha I sent you an e-mail earlier today. Would you be able to help w some custom CSS for Disqus? If not, please let me know. Thanks!"
As you can see, I chose e-mail for communication first. Realizing Daniel was online via Twitter at the time, I let him know about the e-mail so he could look out for it.
Let me be clear about something: There were no technical problems on Disqus' end. They have a very good online guide regarding custom CSS and their product. The only reason I contacted Daniel is that he has been very responsive to my questions in the past. I am not a web developer, so I know very little about CSS myself. Daniel answered my question promptly.
More importantly, the Mashable article does not clarify that a second JS-Kit employee contacted me in defense of the first after I specifically said I did not wish to receive unsolicited tweets from them. The second employee claimed that they did not monitor Daniel Ha's tweets or that of his company, however the ONLY way they could have known about my situation is to have searched for "Disqus" on Twitter or monitor Daniel's timeline.
I think it's a bit shady to contact unsolicited people who mention your competitor, but I might be able to live with that. To then continue to contact them and try to deny that you're doing that, in my opinion that then makes you a spammer.
Even if I would have been interested in JS-Kit's product, I would NEVER use them now based on their less-than=forthcoming business practices.
The problem here, is exactly the ignorance of many non-tech web users that think everything related to marketing is spam. And this people are the ones that will get angry about any one contact them to offer their products or services to help them fix their problem... And many of this people have the potential say no to companies with the best solutions for them.
For this reason online businesses that want to use this Twitter strategy to gain targeted leads, need to play carefully. At least until Twitter make it official to stop any type of marketing communication, then still not spam, but it will be against Twitter's terms.
I think they are border-line ones, very much dependent on the customer sensitivity, which means that's a matter of employee skill to understand who is worth of being contacted and who not, and at which point is better to give up.
Secondly, by airing this issue on Mashable, you now give more free publicity to this company you're trying to get back at. If I was you, I'd drop the subject, and be more discreet in future. Sucks, but that's the way it is.
So be it. Aggressive marketing then. However what does it benefit the company doing it when it turns off the potential customer so?
I am wondering how many of you are reading my follow-up comment clarifying things the Mashable article does not make clear. Is it still just "aggressive marketing" when that same company contacts me a second time AFTER I've asked them not to? Keep in mind that I blocked their first employee that contacted me so they had to have a different employee contact me the second time. Should they not have realized that perhaps I didn't want to hear from them anymore?
My guess would be that if you were having a discussion with someone on a bus about the rain, and someone came up to you that you did not know or invite to the conversation started telling you about the umbrellas they sell, many of you would tell them to mind their own business. How is this any different?
As other comment said, Twitter is public. So if you want to use it, then be prepared to received spam, malware or whatever is there or it will be. If you do not want it, just protect your twits or use IM or other communication method.
SPAM will be a problem in microblogging, that is for sure. And spammers will have more info about you, so spamm will be targered. In this case I think is overreacted.
How is it any different from targeted ads that Google tries to serve up? If you don't want it, ignore it and move on.
Also, if they are really annoying you, block them. End of story.
P.S. I use Disqus on all my blogs and love it. Never used JS-Kit, but I'm going to give them a shot now ;)
That said, I wouldn't go so far as to call this spam either; the Twitter conversations were out in the open, even the second follow-up Tweet.
I believe you must judge the success of a marketing effort by the end result - in this case, JS-Kit turned off a potential buyer, and even worse, turned him into a detractor.
JS-Kit, what are you going to do to address Scott's concerns? Will you adjust your methods?
This is what Google also does, check your keywords and show you ads. Except that here a human seems to be involved in the contact process.
Here's a thought. Maybe you should write McAfee and ask them to build a twitter spam plugin. I wouldn't recommend using twitter to send the message or you may receive some good suggestions from folks looking to help solve your problem.
Every medium, free, and often paid for, is a venue for others to promote themselves. Unsolicited! Most businesses cant exist in a vacuum. Many of us post on this blog for recognition, and the occasional click back to my site (you know you want to click on my name - go for it!) :)
Someone is overreacting here. Either Mashable for calling you irate, or you for being irate. I can see where you would be 'annoyed' or 'disinterested' in pursuing a biz relationship, but irate is a serious word for something so benign and frankly common.
Yes, irate is a bit of a strong word. I was annoyed, and I used the word appalled in my e-mail, but in the end the problem was reasonably easily solved by me hitting the "block" button on Twitter.
Since Scott's request to not be contacted was made in a public place, JS-Kit had every right to make their response and position (even if it isn't right) known to the world and right back at Scott.
http://www.digitalfuntown.com/
-I was upset because I didn't feel that I was necessarily broadcasting my tweet. Obviously I should have used the "d" direct message and not the "@" reply. I learned a lesson about how to use Twitter in that regard.
-THE LARGER QUESTION IS: If "aggressive marketing" like this on Twitter is permitted and even encouraged, where will it end? At what point will it make Twitter unusable.
CONSIDER THIS EXAMPLE: I tweet to my friends that my plane just arrived back into Phoenix and am home now. Suddenly I get tweets from Jet Blue, United, US Airways, Orbitz, Expedia, Airport Parking, & a host of others looking for keywords on Twitter like "plane" "airport" or "jet" Consider if they set-up a bot that looks for those keywords and ends up sending you multiple tweets. It would instantly reduce Twitter to nothing more than a web-based system of junk mail.
That is the impetus for me being upset at JS-Kit's marketing. Sure it might seem permittable by some, but what will it lead to?
Bloggers have already turned Twitter into this with the use of automated scripts that quadruple tweet each time they write a blog post... so we can't blame Orbitz and Expedia for just following suit.
It's not as idealistic as all that... you use a free service where your profile is public (though you have been given ample opportunity by the service provider to rectify that if you so desired)... you issue public messages that are open to reply. That's the way it is... sometimes those replies might be motivated by... gasp.. commercial interest... holy fucking shit... when did the web turn into a place to try and make money??
If the guy had approached Scott attempting to HELP him without selling him anything, he would have built some trust, likeability, rapport, and so on.
If Scott appreciated the advice and the interaction, he would have clicked on the guys profile, seen the link to his website and investigated the situation further.
Social Media Marketing is about relationships, and understanding that to get a date, you need to ask for a phone numbers first, and to ask for a phone number, you need to get a name, and to get a name, you need to say something interesting, relevant, personal.... get it?
JS-Kit has an ugly website.
What a great conversation and an important issue.
To be clear, what we try to do at JS-Kit, is to reach out to folks on twitter who are selecting a commenting/rating/polling system, or wishing for features that we already have. Then,we will jump in and ask them to check us out -- esp if they are debating between a couple of systems but haven't mentioned us. Typically, we don't tweet people who are already customers of a competitor and market the same product to them.
Recently there have been a lot of tweets from people who are looking to import comments from other systems, which we do, so we will respond and let them know that. We like to point out features that are different from others like full SEO support, portable visitor profile, etc. If, in this case, Khris was overzealous and responded to an existing customer of a competitor, then we were working too fast and got a little excited. We will make an effort to communicate with people during a decision-making process (similar to what the competition does if you read their tweets too -- to be crediting others for their savvy marketing tactics :)) and who are looking for features that we have that others don't.
Thanks again for all of the discourse and interest. Always happy to hear from you.
Nancy
@nancycole
nancy@js-kit.com
What a good little PR hack you are!
Why didn't you mention to everyone that *you* were the employee that sent me another tweet AFTER I asked Khris not to?
Why didn't you further mention that you DENIED following Disqus or Daniel Ha on Twitter, yet that is the ONLY way Khris could have found that original tweet of mine to Daniel Ha (you weren't following me and neither was Khris).
What bothers me is not so much that Khris did it in the first place, but that you contacted me via Twitter after I made it clear I didn't want to be contacted by your company AND that you then denied what you admit to in your comment above. Should I resort to saying "liar, liar, pants of fire"?
If you can follow discussions on Twitter to send people unsolicited tweets about your company, I suppose I can do the same. I have just set up a new Twitter ID with the sole purpose of watching you, Khris, and your company. Anyone you contact I will also contact and tell them what a bad experience I've had with your company and advise them to stay away. After all, if all you and Khris are doing is "aggressive marketing" according other commentors, then I'm just aggressively marketing against you, right?
All is fair in love and marketing I guess.
nancycole: @SVKinAZ actually, neither @khrisloux nor I follow daniel or his co. but do look for improvements in commenting services. be well.
Seems innocuous enough, or so I thought.
Your request to Khris was that he not send you unsolicited spam. My reply was an FYI to you/correction of info (we don't "follow" Daniel or his company, but rather search for areas where people are looking for help).
Anyway, thanks for the compliment and attention. This is all seeming rather dramatic for one little tweet offering help.
As a twitter acquaintance of mine likes to put it... "keep it classy"! :)
Out.
N
Drama? Yep. The reason? You've been exposed. Worse yet, someone is determined to do something about it. Drama also includes lies- something you did when you said you don't follow Disqus on Twitter. You may not "follow" them per se, but you obviously search twitter for them. My tweet to Daniel Ha that Khris came across did not include the words "comments" or "commenting" so he couldn't have found it searching for those.
I personally like the way that this will now show up in Google search results when your company is searched for. It will give people a better idea of your business practices and let them make a more informed choice about your company. I know a lot of comments here have been supportive of your "aggressive marketing" technique, but I know in the real world that won't fly. How many people *like* receiving telemarketing phone calls even when it's a product they might otherwise be interested in? Why would the Do Not Call list even exist if nearly everybody liked telemarketing calls? What you are doing is roughly equivalent to that. Sure, it might get you a few sales here and there, but in the long run I think it will give your company more of a black eye than help it. That's something any *good* marketer would know.
The guy who initiated this b/c of a tweet he thought spam has decided to do same multiplied by x on twitter! Watch out twitterland!
Disqus must be hating this drama renegade.
Big deal, the "spam" took a few minutes out of your precious life. You've spent much more time than that complaining about it. And your intentionally harmful campaign against JS-Kit, which is so ironic and hypocritical that it is seriously funny, will waste even more time.
For your own sake, get over yourself. And I hereby formally, officially, and legally grant you permission to respond to me, but I promise I won't respond back. I have already made my point (as you made yours long ago) and frankly have more important things to do than to bicker over it (as you continue to do with yours).
I know Khris fairly well and can vouch for the fact that he is one the nicest, most sincere people I have ever met in the technology field. He is pro open standards and against spam. The wild thing that I noticed in reading this thread is that no one pointed out that Khris was not trying to sell anything, he was trying to give away something - he is trying to help you and you got upset. Yes he is promoting his service, of course. What about all of the Firefox advocates who tell users of other browsers they need to switch, are they spamming?
I don't think it is aggressive at all, but rather smart. It is also the matter of human beings talking to other human beings, not bots responding automatically. The humans in the company responded in a human way to acknowledge Scott's request... the company did not spam him again - it publicly commented to the person talking about them publicly.
These are the opportunities we have to figure out where the line is and help educate more people about what is generally acceptable and what is not. That said, what is welcome by one person is not welcome by another, and that is ok, and that is how it should be. So Scott, you are entitled to your opinion, it just seems that most other people disagree...