Mashable - The Social Media Guide - Latest Comments in Kicking Up a Crowdstorm

Re: Kicking Up a Crowdstorm

khangtoh — Thu, 22 Jun 2006 14:48:46 -0000

Its great to see that someone else shares a similar vision that I have in my mind. The reason that I started Gizmoojo.com is because I want an unbiase and "real" review site, not a site that has reviews from reviewers just because they are reviewers. Reviews should be real meaning, I have bought this gadget and used it for a month, and yes, certain features really appealed to me, certain features not. And things like these will only come along if you are really using the gadget you are using.

Re: Kicking Up a Crowdstorm

Philip Wilkinson — Fri, 19 May 2006 12:07:46 -0000

sure Bryan:

What normally happens with something like Cnet or any official reviews is that an editor or one reviewer writes their opinon and you choose to either agree or disagree with it. These sites or publications thus decide what products they want to talk about based on what they believe their readership may want.

Social shopping is instead about the users themselves choosing and deciding on the content and products they want. Not only that, but by recommending and commenting on products - a buzz is generated around items of interest which in turn propogate to the top of any rankings. Seen as the "wisdom of crowds" whereby a large number of diverse people will make better decisions than one or two individuals.

Amazon has product reviews but there is no way to know if one product is better than another at any point. If three products all got a 4 or five star rating - how would you know which one to choose?

Combine this with being able to share your recommendations with friends and you can then even jsut pick products from a group of individuals whose opinion you trust. As an example, I have a couple of friends who know a lot about HD LCD TV's and I want to see which ones they would recommend for me to buy as our interests are very similar.

There's even more to it but I'm concious of how long this post is getting :-)

Re: Kicking Up a Crowdstorm

Philip Wilkinson — Tue, 16 May 2006 05:09:07 -0000

Just to let you know that we are working on the distributed features as we speak. In fact, at the moment you can easily click the "blog" link by a product and get it posted automatically on your blog.