What about the coinciding Ashton Kutcher vs. CNN 1 million twitter followers contest. How is it known if it was oprah, or the contest that was responsible for the traffic?
Bryan Hauer
· 7 months ago
Ya I agree. There's a number of contributing factors. I'd love to see how much of an impact she really had. Traffic is one thing, but actual signups by people still using the service is more important. I guess traffic is traffic though and any growth in that is good for the future. Even if people did just stop by to take a look at what it was. Means they'll probably give it another look and maybe signup sometime soon. The real test will be to see how long Oprah really stays on. Based on the number of Tweets since she signed up I'd say it could very well be a fast death.
On another note... anyone notice that Oprah's guests wouldn't STF up when @ev was trying to talk. He looked like he was getting frustrated. Someone should have stuffed a sock in Gayle's mouth.
Jack
· 7 months ago
I'd love to see numbers on actual usage/engagement, and not just visits. I guess time will tell, but are people just stopping by for a look, or are they actually becoming active participants in the community?
Adam Ostrow
· 7 months ago
yea, very difficult to say. anecdotally, I can say that I've been coming across a whole lot of new folks with only a few updates and low following/follower counts. But as for tracking specifically what the "Oprah users" do with the service is pretty impossible.
VirtualRaven
· 7 months ago
I agree with Josh, the aplusk vs cnn had my interest peaked way more than that of Oprah signing up.
@justglenn
· 7 months ago
"piqued" ? or "peaked"? peaked is exhausted, or , at a pinnacle, or, having a peak, as in "peaked cap"...
"piqued" is provoked, tickled, teased...
I'm unfollowing ashton before 2 million... if I can get to it before he does.
I do not want to be a part of that. Shaq's style is much cooler IMO, more tweetworthy.
VirtualRaven
· 7 months ago
Your hilarious...totally agree. I like Ashton but I love Shaq...umm, if I was poo at my grammar--all I can say is----it happens :). Just for clarification, I meant that it was higher on my 'watch list'. So I totally should have gone with
Main Entry: grip Part of Speech: verb Definition: To compel, as the attention, interest, or imagination, of. Synonyms: arrest, catch up, enthrall, fascinate, hold, mesmerize, rivet, spellbind, transfix
I think Oprah's impact won't have a long lasting effect. She won't provide any interesting information on twitter, and the scads of housewives that signed up won't spend a significant amount of time at the site.
As for Kutcher, his ego size far exceeds his follower size. Does that make sense? Charity isn't Charity when you shout it from an internationally visible soap box. Just sayin'.
Crown Prince of Web 2.0
· 7 months ago
If Oprah is smart she'll assign staff writers to prepare her tweets. Even small fryes like Liberty Roundtable have that much sense. Her fans won't mind because that is what they are currently getting when they watch her show.
Ryan Graves
· 7 months ago
Personally, I think it's great. This influx of people is only going to make Twitter more powerful and more useful. One thing I've already heard "non-twitter folk" say is that because of the Oprah thing they think Twitter is a celebrity thing (mainly because of Ashton Kutcher's support). I guess that is how things grow and get popular in the US.
rayy
· 7 months ago
I was more impressed by Scott Simon and Daniel Schorr using Twitter.
John Moore
· 7 months ago
There is no doubt in my mind that the coverage by Oprah has made a significant impact to Twitter. Since that time I have chatted with a lot of people about twitter, people who did not know what it was prior to the Oprah show, people who wanted to learn more.
Now, most of those people have not yet signed up for Twitter, some never will. However, the effect of the Oprah show coverage will be seen over the next few months, not just in that immediate 5% bump the day after. We have now crossed the chasm and there is no going back (http://johnfmoore.wordpress.com/2009/04/17/than...)
I would so love to see likes of Oprah use Twitter for positive change in the world as she does with her other endeavors. I'm thinking she and her team don't fully grasp the power of Twitter... yet! I blogged about this here: http://marismith.com/oprah-on-facebook-and-twit...
anthea herbert
· 7 months ago
A lot of Oprah followers are the same as fashion slaves. Their interest will dwindle to a slow demise because something else will have excited their interest and only the hardcore twitters will remain. Rich coming from me who has only just signed up - last night infact !!!
Willi Schroll
· 7 months ago
Why Google will pay a high price for Twitter. Since there is Twitter Google looks so slow and fat! http://twitpic.com/3prdt (diagram showing the strategic value position of Twitter versus Google)
sphibbs
· 7 months ago
The beauty of Twitter is the voice it gives to the little guy - We should be embracing everyday people who succeed on Twitter that don't have already existing monopolies on endangered species of media. The Cnn vs AKutcher was a publicity stunt to see who could get 1 million Email addresses to follow them, not people. Twitter is about the people and the more of these personalities get involved the more the actual/REAL messages on the service will be detoured from.
Wilhelmina Jones
· 7 months ago
I'm betting that whoever writes the Oprah tweets knows what they're doing and we'll get interesting info if we follow her. And whether you want to believe it or not Oprah watchers are responsive. Perhaps it won't happen right away, as with her book club mentions, but once a few interesting opinions and viewpoints are voiced via twitter before they hit the air, you'll see a lot of those 30 or 40-something mothers get connected quick-fast-in-a-hurry! Then beware the tweeting soccer mom in an SUV on the highway. Yikes!
facebook-826170233
· 7 months ago
Oprah is a marketing machine and she has a strong following. She is the ultimately passionista and having her endorse anything you can only increase sales, growth, or whatever you would like publicized...
This is getting nuts lol. Great for Twitter though.
nickc321
· 7 months ago
I noticed Ellen is also twittering on her show...
Sandra
· 7 months ago
With or without Oprah and Ashton, Twitter is going to continue to grow. Social media seems to be taking over this year. We will probably continue to see increase in users no matter who is promoting Twitter.
Mark - SEO Melbourne
· 7 months ago
Oprah does have massive viewership (why is another topic) so you never know - maybe she was responsible for the spike in hits. She's been responsible for bigger things - the huge, enduring success of books, self help programs and weightloss methods. Then again, the graph does look kind of exponential, doesn't it? Perhaps it is just following the trend it was always going to. It has to level or peak soon though (yes, @justglenn I mean PEAK) because at this rate Twitter will have taken 100% of Internet market share in a couple of hours...
Mark - SEO Melbourne
· 7 months ago
Oprah does have massive viewership (why is another topic) so you never know - maybe she was responsible for the spike in hits. She's been responsible for bigger things - the huge, enduring success of books, self help programs and weightloss methods. Then again, the graph does look kind of exponential, doesn't it? Perhaps it is just following the trend it was always going to. It has to level or peak soon though (yes, @justglenn I mean PEAK) because at this rate Twitter will have taken 100% of Internet market share in a couple of hours...
iTbay
· 7 months ago
The Oprah Effect shows how much TV media is having an impact on social media. TV media is outweighing social media and utilizing more & more social media as content for TV media.
Google must increase their TV media presence (yes, Google Earth is used on CNN). Twitter's brand name is increasing in value given its exposure on TV media. I think Google must step it up on TV - for instance, I found Jeff Jarvis, the author of "What would Google do" on a Canadian broadcast show called "The Hour" on cbc.ca. I then went to Google, Googled his name and found him on a website called "Buzzmachine.com" and then followed him on Twitter @jeffjarvis. As a result, people are connecting and inquiring from TV media to Social media. Therefore, Google must get on TV media to drive search and thus ad revenues - Google Earth branded on CNN is not enough.
follow @ itbay
Jack
· 6 months ago
CNBC is doing an hour documentary on Oprah Winfrey's influence on business - the Oprah Effect - May 28th at 9p. Can't think of any other person who has had so much of an impact on consumer behavior. Bottom line - no matter how many new signups on twitter - many people are talking about it.
Serban Chinole
· 4 months ago
Wow, this is personal branding, for us looks almost impossible, question is are they really in need of this?
All Comments
On another note... anyone notice that Oprah's guests wouldn't STF up when @ev was trying to talk. He looked like he was getting frustrated. Someone should have stuffed a sock in Gayle's mouth.
"piqued" is provoked, tickled, teased...
I'm unfollowing ashton before 2 million... if I can get to it before he does.
I do not want to be a part of that. Shaq's style is much cooler IMO, more tweetworthy.
Just for clarification, I meant that it was higher on my 'watch list'. So I totally should have gone with
Main Entry: grip
Part of Speech: verb
Definition: To compel, as the attention, interest, or imagination, of.
Synonyms: arrest, catch up, enthrall, fascinate, hold, mesmerize, rivet, spellbind, transfix
Raven Howard
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I think Oprah's impact won't have a long lasting effect. She won't provide any interesting information on twitter, and the scads of housewives that signed up won't spend a significant amount of time at the site.
As for Kutcher, his ego size far exceeds his follower size. Does that make sense? Charity isn't Charity when you shout it from an internationally visible soap box. Just sayin'.
One thing I've already heard "non-twitter folk" say is that because of the Oprah thing they think Twitter is a celebrity thing (mainly because of Ashton Kutcher's support). I guess that is how things grow and get popular in the US.
Now, most of those people have not yet signed up for Twitter, some never will. However, the effect of the Oprah show coverage will be seen over the next few months, not just in that immediate 5% bump the day after. We have now crossed the chasm and there is no going back (http://johnfmoore.wordpress.com/2009/04/17/than...)
John
http://twitter.com/JohnFMoore
http://brianbeehler.com
Then again, the graph does look kind of exponential, doesn't it? Perhaps it is just following the trend it was always going to. It has to level or peak soon though (yes, @justglenn I mean PEAK) because at this rate Twitter will have taken 100% of Internet market share in a couple of hours...
Then again, the graph does look kind of exponential, doesn't it? Perhaps it is just following the trend it was always going to. It has to level or peak soon though (yes, @justglenn I mean PEAK) because at this rate Twitter will have taken 100% of Internet market share in a couple of hours...
Google must increase their TV media presence (yes, Google Earth is used on CNN). Twitter's brand name is increasing in value given its exposure on TV media. I think Google must step it up on TV - for instance, I found Jeff Jarvis, the author of "What would Google do" on a Canadian broadcast show called "The Hour" on cbc.ca. I then went to Google, Googled his name and found him on a website called "Buzzmachine.com" and then followed him on Twitter @jeffjarvis. As a result, people are connecting and inquiring from TV media to Social media. Therefore, Google must get on TV media to drive search and thus ad revenues - Google Earth branded on CNN is not enough.
follow @ itbay
the Oprah Effect - May 28th at 9p. Can't think of any other person who has had so
much of an impact on consumer behavior. Bottom line - no matter how many new signups on twitter - many people are talking about it.