DISQUS

Mashable - The Social Media Guide: The New Search War: Google vs Facebook

  • dakota o'neill · 3 months ago
    I still don't see this new search?
  • Josh Catone · 3 months ago
    Facebook may be rolling out slowly, so not everyone may have it (I'm not sure). But if you search as normal, check the options in the left side on the results page. You should be able to filter for real-time updated by your friends or all of Facebook.
  • @laurenthedark · 3 months ago
    Facebook wins? HA! Two words for that theory:

    Google Wave.
  • Josh Catone · 3 months ago
    Well, I didn't say Facebook wins -- just that it's now a fight. :) And Google has an uphill battle with Wave. Gmail is superior to Yahoo! and Hotmail, imho, but it's still well behind in # of users, even... what is it? 5 or 6 years in... Wave looks awesome, but don't expect everyone to jump on board right away. I'll eat my hat if it kills email or social networking over night.
  • Ben Parr · 3 months ago
    I want to see you eat your hat.
  • Josh Catone · 3 months ago
    Okay, but the Tiger Woods one -- that one is newer and cleaner. Not the University of RI one -- I love that hat, but it is really old and really nasty.
  • blckbrry · 3 months ago
    Well, isn't Google invading everyone's else territory all the time? It's nice to see they're now challenged where it hurts. [#google vs #facebook]
  • Tech Nerd · 3 months ago
    I never really understanding the reason to be number one in search. Doesn't it make sense to have one search that gives you all the results you want.

    http://www.adgirlandtechnerd.com
  • facebookmania · 3 months ago
  • smobot · 3 months ago
    This is very geek-citing. What will they do next? Erect forums within FriendFeed? Facebook Dating? Another Digg? They could, and it would probably take off with some re-brand spinnage...JK

    I think Twitter-Like search feature will compliment contextual ad placement very well - enter BingBook. Bing's quality hasn't arrived - maybe their partnership with Facebook will grant them exclusive access to social behavioral trends ... modulated indexation.

    Hmm. more relevant vs more discussion-worthy. The real question is, which one is worth more money.
  • Tom · 3 months ago
    Am I the only one that thinks this is all hype and won't mean a thing? If so, I like my stance better than all of the articles posted about the acquisition of a little 5M company. This blog probably makes that in a week. Blockbuster acquisition? Really?

    Mashable Alexa ranking: 806
    Friendfeed Alexa ranking: 884

    let's move on...
  • Brad F. · 3 months ago
    It would be nice if what they do doesn't make Facebook more complicated than it already is.
  • David Jaeger · 3 months ago
    Ya Ya, it's "I love Google Mode". As much as I respect what Google's done, there're are so many thing that it hasn't done right.

    I laugh when feature that Yahoo rolled out 2 years ago are brought on to Google, and are all of a sudden "news".

    Then Facebook. Facebook has a beautiful (real) behavioral targeting platform (2 years ago) that got killed.

    Bottom line is, Facebook is definitely sitting on extremely valuable data that could be mined.

    I don't think that they'll even compete on the "real time search" concept for a couple of months, at least. They don't have a viable search platform. How that ties into friendfeed is beyond me...

    Not that it can't happen, take social profile aggregation, add a powerful personal and social search and ranking platform, and bamm, facebook is the center of all things social (again).

    But I don't think that's where facebook would go. They don't appear to be site-centric as much as they are platform centric.
  • monique · 3 months ago
    no not funny
  • Social Media SEO · 3 months ago
    I think we are all downplaying Twitter's relevance here. With Twitter's new homepage design, they are obviously looking to take search prominence to a new level - and there is no denying that Twitter is, after only 3 short years, a force to be reckoned with and more than likely not going to be easy to contend with.

    Twitter's mission, in my opinion, is a different than Facebook's - Twitter is a place for sharing broadcast messages by the users, Facebook is a place to connect on a more personal level. Now I do agree that Twitter needs to add comment streams to their updates, but with their search function (real time search), they are clearly one up on Google and Facebook.
  • willwhutson · 3 months ago
    I think you've made some good points, I also think though, that FF will help the broadcast options for facebook users, something facebook hasn't been interested in nor really capable of doing efficiently on a large scale.

    Good points though.
  • pkioupakis · 3 months ago
    Computer world at war
    Ever since the early beginning of my involvement in this field I have been reading about the many conflicts between companies over market share. The following is not an extensive list but takes some of the most prominent events into account.
    • Software war (FOSS vs. Proprietary)
    • Browser war aka War over web standards (Microsoft vs. Netscape)
    • Applications war (Online vs. Desktop)
    • Search engine war (Bing & Yahoo! vs. Google)
    We are witnessing now the new war that started with the acquisition of FriendFeed by Facebook. Many claim that this is a direct hit to Twitter. So what comes next? Which will be the next battlefield?
    In my opinion Google Wave is going to cause turmoil to the world of social media and the recent war of Facebook against Twitter will seem like a water fight! All I keep reading about is how people struggle to stay in touch with all their online acquaintances. There are many tools that help one publish content on all the social media he/she interacts with. However, staying in touch with the information your “friends” or “followers” provide seems to require a great amount of time. Many just unsubscribe from services as they realise it is impossible to keep up. The embedding feature of Google Wave seems to be providing a solution to this as people will be able to gather all their interaction with the social media on one platform. We just have to wait for Google to make the Wave application available and see what people and social media vendors have to say.
  • Aadil Pitafi · 3 months ago
    I don't care, Google rocks and it will rock forever.
  • Joe · 3 months ago
    What happens to the Twitter firehose through Friendfeed? Will the acquisition align the planets and we'll be able to see the centre of the Universe and enjoy the finest popcorn? Anyone want to bet against Google initiating negotiations for a Twitter purchase?!
  • Don Martelli · 3 months ago
    I tell you who wins, US! Let Google and Facebook duel it out. We, as consumers, will be the ultimate benefactors. So, bring on a better Facebook. Bring on Google Wave. Who cares, just bring it.
  • Kathy · 3 months ago
    It is good that facebook is improving its search engine capability. However, I would always prefer Google to any other search engine cos its easy.

    By the way, Facebook search is powered by Bing. Competition huh???

    http://www.webguild.org/2009/08/facebook-rolls-...
  • See-ming Lee · 3 months ago
    The only thing that frightens me most is what'd happen to me when I fail to become an 'early adopter'... something I'm barely holding onto thanks to my Twitter and Friendfeed buddies...
  • Bob F · 3 months ago
    The point isn't to be number one in search -- it is to be number one in visitors. Right now, number one in search IS number one in visitors, but it might not always be so.
  • Tweeminence · 3 months ago
    Facebook's new search sounds great, but I still think twitter search has the potential to be the best real time information engine if they can ever get all tweets indexed in real time with a reasonable spam filter
  • meh · 3 months ago
    Guys like you have been writing buzzword and cliche filled CRAP like this for more then a decade. Do you tell yourself that, maybe today it's true? Don't.
  • Stew Brennand · 3 months ago
    This has to be said...

    C-C-C-C-COMBO BREAKER!!!
  • Elizabeth K. Barone · 3 months ago
    "Facebook has proven that it has a knack for knowing when to tweak and change features..."

    This might be useful for going up against other brands, but it tends to aggravate a lot of users. I've almost stopped using Facebook several times for this reason alone; the site is no good to me if I can't figure out where to update my Pages or status.
  • Jen · 3 months ago
    Thank you! I COMPLETELY agree. As someone who's been using Facebook since college (when it was purely for college students), I find it somewhat hard to swallow a lot of these changes. Don't get me wrong, I like change. But not change for change's sake. I personally don't feel as though the service they are providing now is any better than the one that I originally signed up for however many years ago.

    I also understand that there is a need to monetize this service and if you're going to try to make some money off of it - you want to make as much as you can, right!? But I just wish there was some way they could do that without turning their backs on the loyal users who helped them reach this level of success in the first place.
  • Californian · 3 months ago
    Worthy? Not at all. Google is a great company that deserves (for lack of a better word) success in their ventures, whereas facebook kills things. FriendFeed will die, just like innovation in the areas you mentioned have, all thanks to facebook. Let's look at photos: auto-tagging? Oh no, that would be too much work. Face recognition grouping? Nope. Oh, but Picasa (from Google, although this isn't my point here) has those. Link sharing? There isn't much to innovate there, so I suppose they're off the hook with that. Oh and please don't get me started on their news feed. facebook had a really decent one before they decided to kill *their own*! Now it's just a jumbled mess where stories and photos go to die. How many options do I have for email notifications? Few. I loved FriendFeed, but now I must leave it.
    As a side note, I don't think this acquisition was planned a long time ago. FF's blog? Blogger (owned by Google; a company which they didn't destroy, like YouTube or GrandCentral). And you can't really integrate FF with facebook atm anyway.
    Wave will help Google become more social, as Reader has recently, but I'm sure they will integrate all of their community-oriented products (and your Profile) into one in the coming months. Perhaps it will be along the lines of Orkut, but hopefully it will be even better. Oh, and Google will probably integrate with real-time very, very closely pretty soon (with a Twitter partnership perhaps), and I don't mean like Caffeine. Maybe that is where it will show up first, but it should have a little "real-time" option next to the others, while still having the most relevant ones at the top, like with Maps or News.
    I hope Google takes facebook down for gobbling up what used to be a good service.
  • Tu Nguyen · 3 months ago
    The thing is, right now Facebook is used mostly to communicate and share with friends, but to use is as a search engine, that trend might not pick up. Even as a real-time search engine, even if my homepage is set to Facebook, i wouldn't be opt to replace the usage of google with FB. Overall I think that FB, with the acquisition of FF, might prove to be a good subsitute, but with Google redesigning its search engine completely, who knows what is in stored for the future. GReat Post btw.
  • TJ · 3 months ago
    I am trying to figure what Google is taking from all this, first we have bing making a come up, now Facebook dives deeper into the competition. My eyes and ears are peeled. Great post.
  • apage · 3 months ago
    Real time search is definitely an incredibly functional tool. A good website in this space is www.gethighnote.com, which has search as well as track and share. It's results are pretty useful and the track has helped me find some pretty cool information that might otherwise get lost.
  • Renan Fernandes · 3 months ago
    amazing! i don't have facebook anyways! google makes me think that it's a good searcher and sometmes the errors makes me tic! #crying
  • Bryan Karp · 3 months ago
    That is fine if Facebook improves its search, a much needed improvement. Improving search within facebook though won't help customers / searchers find what it is they are ultimately looking for which is why people go to Google. People (at least in my mind) use google to find something, not to see what Bryan is doing...they use Facebook to connect with family, friends, play games, etc. I don't see people going to Facebook to find out what book they should buy, what times movies are playing, etc. they'll go to google first to find the cinema then navigate to appropriate cinema, bookstore, etc. #fb
  • GodMode · 3 months ago
    Now this should be quite interesting. Whenever there is a war between the service providers it is the consumers/customers that benefit. Hope we can benefit as much as possible with this one.

    Cheers.
  • Twitte_r Skins · 3 months ago
    Its all about saving FACE no need to throw the BOOK at google.

    Do you see what I did, golly gosh.


    www.Twitterskins.co.uk - Twittery stuff
  • Paul · 3 months ago
    There's a time and a place for social search. I don't need my friends to recommend technical articles but I would turn to them for movie advice. This might take a small bite out of Google...but I doubt it will be much more than that.
  • Adem · 3 months ago
    Goods ;)
  • Matthew · 3 months ago
    Will Facebook address filtering? At least 90% of my newsfeed is crap like "Which Harry Potter Character Are You?" It makes it impossible to try and follow anything real in Facebook's Status updates. I'd like some attention to relevancy.
  • padmanaban · 3 months ago
    I like google anyhow. If there is a competition only more features can be included in short times.
  • Harold Overdijk · 3 months ago
    When I try out FB search it seems to go by "titles" mostly. Moreover more by "single keyword" titles. Keywords somewhere deeper in the title, or keywords on pages/notes are not found. Even if they're more recent.

    So not sure how effective a search IS in this way, or am I totally missing the point here?
  • Alexander Bickov · 3 months ago
    Great post
  • Sina · 3 months ago
    To make the real-time Facebook useful for research purposes if would be good to know how many people use the privacy settings or how many people i can search for without being their friend. Anyone knows?
    Thanks.
  • DJ nkokhi · 3 months ago
    Its war and we benefit.