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check out Indyarocks.com - a social network around Indian entertainment. This site was reviewed by Mashable last year. Those guys have been expanding steadily on the entertainment aspects and have been seeing wonderful growth. (check out Alexa. They are ranked among 1500 globally).
I am sure IPLfanclub will see a good growth if executed well.
Dont understand why they changed there website and brand name.
They did a good job during IPL but chaning it to cricket will surely reduce their brand value and popularity.