Mashable - The Social Media Guide - Latest Comments in The Fun Theory: Volkswagen Masters the Viral Video

Re: The Fun Theory: Volkswagen Masters the Viral Video

mphcoach — Wed, 18 Nov 2009 04:23:39 -0000

Just shows that the power of fun and a bit of imagination really can make a difference. It's all in the mind (with a bit of help from the people at VW!).

Re: The Fun Theory: Volkswagen Masters the Viral Video

BorisReady — Wed, 21 Oct 2009 13:10:22 -0000

Great idea! Life is simple, we are who make it complicated!
Let's appluy this concept to everything: Work must be fun! Life must be fun!
Let's make boredom illegal...

Re: The Fun Theory: Volkswagen Masters the Viral Video

ra23h — Sat, 17 Oct 2009 14:14:48 -0000

coooool

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Re: The Fun Theory: Volkswagen Masters the Viral Video

Sean Malarkey — Thu, 15 Oct 2009 23:44:51 -0000

This is so brilliant!

Re: The Fun Theory: Volkswagen Masters the Viral Video

vwv — Thu, 15 Oct 2009 07:26:08 -0000

The videos are great, I love the piano stairs - Wish I had a set!

Re: The Fun Theory: Volkswagen Masters the Viral Video

redravan — Wed, 14 Oct 2009 20:46:20 -0000

very good ,well done!

Re: The Fun Theory: Volkswagen Masters the Viral Video

LAUREN — Wed, 14 Oct 2009 08:36:50 -0000

ABSOLUTELY AWSOME. WAY 2 GO V.W. INSIGHTFULL AND MEANINGFULL.

Re: The Fun Theory: Volkswagen Masters the Viral Video

Seth — Wed, 14 Oct 2009 07:33:28 -0000

Great video. This applies to enterprise sales and marketing too, not just business to consumer. With all the noise out there and what seems like millions of vendors trying to get the prospective buyer’s attention, it seems like a good idea to mix it up a bit. And it applies to more than just advertising. Business-to-business “fun content” works too.

Re: The Fun Theory: Volkswagen Masters the Viral Video

Name — Wed, 14 Oct 2009 01:05:25 -0000

brilliant..sj

Re: The Fun Theory: Volkswagen Masters the Viral Video

umar — Tue, 13 Oct 2009 15:25:54 -0000

funny video.. nice

Re: The Fun Theory: Volkswagen Masters the Viral Video

Confused — Tue, 13 Oct 2009 12:59:59 -0000

Ummm... the escalator is going up through the whole video... just like normal

Re: The Fun Theory: Volkswagen Masters the Viral Video

Muneer — Tue, 13 Oct 2009 03:13:57 -0000

This was highly enjoyable!
A lot of stuff to take from this viral video - feel good factor, social responsibility, funny, all really good elements for a viral video.

Have seen loads of viral videos however this one is so under promoting of the brand or product and is so high on the social responsibility and fun factor that you really just want to forward it on
hats of to VW for that.
Muneer
http://Muneer.co.uk

Re: The Fun Theory: Volkswagen Masters the Viral Video

KFCBurger — Mon, 12 Oct 2009 19:51:23 -0000

I like it how they made the escalator go the other way so everyone had to use the stairs. It's fun to lie!

Re: The Fun Theory: Volkswagen Masters the Viral Video

RM - InBoundMarketingPR — Mon, 12 Oct 2009 14:04:48 -0000

Too funny!! All we need is fun!! :)

Love the videos!

Re: The Fun Theory: Volkswagen Masters the Viral Video

mrboilermaker — Mon, 12 Oct 2009 13:42:04 -0000

I do. They are generating buzz about VW - in general this is good (people talking) but they upped it with socially aware videos masked by intelligence and fun.

VW is marketing their brand as cool - at least here in the US the majority of their line is geared toward a younger buyer - they are building status with their messages. The same way Volvo is always car number 1 when you think safety VW evokes a sense of urban cool, wittiness - they are the ipod and starbucks of automobiles.

Cadillac could never pull this off, but someone like Mitsubishi could... VW is just a step ahead of everyone in this game.

Re: The Fun Theory: Volkswagen Masters the Viral Video

Suzanne Lainson — Mon, 12 Oct 2009 12:00:43 -0000

A good article. I particularly like the piano video. As I have read what's being discussed at music conferences, I get the sense that everyone is still not looking far enough to the future. Major labels are over. Most recorded music is available online in some fashion for free. The latest focus is on direct-to-fan sales, but that still assumes there are artists and there are fans. But as content becomes more collaborative, I think the difference between fans and artists will blur until the artist becomes the organizer who facilitates more creative participation by everyone. While the piano experiment is just one idea, the fact that people are having fun interacting with it, and others are having fun forwarding the video, suggests to me that more activities like this will be well-received.

Re: The Fun Theory: Volkswagen Masters the Viral Video

Name — Mon, 12 Oct 2009 11:04:50 -0000

Tiny logo at the end? Trying to sell that to any client here in the U.S. would be next to impossible. "Make the logo bigger!"

Re: The Fun Theory: Volkswagen Masters the Viral Video

Jestalt — Mon, 12 Oct 2009 10:26:51 -0000

Great Ideas. But if you really think about it if VW makes car more fun-more people will drive, more often. Clearly something that the world doesn't need more of.

This would be a better idea if VW made bicycles or Wind turbines

Re: The Fun Theory: Volkswagen Masters the Viral Video

joshuatly — Mon, 12 Oct 2009 09:09:23 -0000

Yo! I had written a post for this but featuring a little bit more than here.
http://www.joshuatly.com/th...
Go and check out the little secret of the site!

Re: The Fun Theory: Volkswagen Masters the Viral Video

Matt Rogowski — Mon, 12 Oct 2009 08:31:59 -0000

VW always make good ads. The bin one is great.

Re: The Fun Theory: Volkswagen Masters the Viral Video

johnhutson — Mon, 12 Oct 2009 07:13:25 -0000

Awesome, awesome, awesome. It brings a smile to my face when the "big guys" get it and are happy to spend time, effort and money on a campaign that isn't directly selling.

You can imagine the classic "What's the ROI?" type conversation being swept aside, as they actually think about the type of conversation and positive comments that will be made about the brand.

Nice, subtle, fun and entertaining. Great work guys!

Re: The Fun Theory: Volkswagen Masters the Viral Video

Search Engine Optimization — Mon, 12 Oct 2009 06:27:42 -0000

Really cool idea, great videos. It seems people do things more when they are fun :)

Re: The Fun Theory: Volkswagen Masters the Viral Video

Kojo — Mon, 12 Oct 2009 04:43:19 -0000

scottempringham, I agree but go further than you. Simple is difficult; complicated (rather than complexity, which is subtly but fundamentally different) is easy. The very best minds are those able to create AND communicate simplicity. Estee Lauder said: "You can write a book about what you don't know. You really have to know what you're talking about to say it in one sentence." She nailed, just like DDB Stockholm, Volkswagen and you did.

Re: The Fun Theory: Volkswagen Masters the Viral Video

Pasa — Mon, 12 Oct 2009 04:10:28 -0000

nice concept - dreadful video

Re: The Fun Theory: Volkswagen Masters the Viral Video

Derek — Mon, 12 Oct 2009 04:04:27 -0000

Brilliant! This is a great way for videos to be used properly as marketing media. Piano stairs has a great idea behind- not only fun, but making being healthy fun. Volkswagen what will you think of next? Their interactive media department should get a raise.