Great Ideas. But if you really think about it if VW makes car more fun-more people will drive, more often. Clearly something that the world doesn't need more of.
This would be a better idea if VW made bicycles or Wind turbines
journik
· 1 month ago
Pete, Solid post. I liked the compilation of videos so much I thought this was a Ben Parr piece.
Jessica McLaughlin
· 1 month ago
Love these videos!
ginocarpio
· 1 month ago
Cool ideas! Powerful ads
Pegge
· 1 month ago
Volkswagen has it's FUN groove back! These are fantastic, and I am grateful for the laughter. The faces of people exiting the "Piano Stairs" are transformed. And, the World's Deepest Bin--priceless watching it the first time. Masterful.
Ohdoctah
· 1 month ago
AWESOME.. everything can be fun if you make it that way!
Jeff Ramos
· 1 month ago
exactly!
i feel like people need more small bits of wonder and unexpected fun in their daily lives!
Ohdoctah
· 1 month ago
we all do friend
Jonathon Levey
· 1 month ago
This is such an excellent concept. It really would make a difference and I think it's good that VW is attempting to make it work.
scottempringham
· 1 month ago
Very powerful...and simple. Funny that "simple" can be so darn hard to come up with sometimes. VW nailed it. And i applaud whatever clients approved it. Clear, powerful and simple ideas can sometimes find many road blocks. Great job.
Kojo
· 1 month ago
scottempringham, I agree but go further than you. Simple is difficult; complicated (rather than complexity, which is subtly but fundamentally different) is easy. The very best minds are those able to create AND communicate simplicity. Estee Lauder said: "You can write a book about what you don't know. You really have to know what you're talking about to say it in one sentence." She nailed, just like DDB Stockholm, Volkswagen and you did.
Miguel
· 1 month ago
This videos are awesome, who would've thought you could do a lot with so little.
Frank Cuiuli
· 1 month ago
This is such a cool example of lateral thinking. These experiments really show how you can influence peoples minds by simply making it fun. Made my day!
Gifts
· 1 month ago
Thanks for pulling back the curtain on all of this and leveling the playing field. But now that all these strategies are public (and I assume not as useful anymore), when are you going to write about the REAL Secret Strategies?
David Shantz -Magnity
· 1 month ago
Yeahhhhh, once again creativity wins the day over bureaucratic regulations... Now all we have to do is make getting your own health-care fun....
boydrewboy
· 1 month ago
I like how even a deaf family(?) is amused by the deep trash receptacle.
reisestecker
· 1 month ago
WOW its too funny......... Cool concept.
Joe Dawson
· 1 month ago
Thanks for sharing, I found the Piano footage the other day but not seen the others!
ram
· 1 month ago
This is really awesome stuff yar.I came by this blog and have enjoyed alot here.Thanks for sharing such an enjoyable stuff here...
MacPress
· 1 month ago
good vdo, thank you
morrisdj
· 1 month ago
Great ideas. I don't understand how it helps them sell more cars though.
mrboilermaker
· 1 month ago
I do. They are generating buzz about VW - in general this is good (people talking) but they upped it with socially aware videos masked by intelligence and fun.
VW is marketing their brand as cool - at least here in the US the majority of their line is geared toward a younger buyer - they are building status with their messages. The same way Volvo is always car number 1 when you think safety VW evokes a sense of urban cool, wittiness - they are the ipod and starbucks of automobiles.
Cadillac could never pull this off, but someone like Mitsubishi could... VW is just a step ahead of everyone in this game.
Derek
· 1 month ago
Brilliant! This is a great way for videos to be used properly as marketing media. Piano stairs has a great idea behind- not only fun, but making being healthy fun. Volkswagen what will you think of next? Their interactive media department should get a raise.
Pasa
· 1 month ago
nice concept - dreadful video
Search Engine Optimization
· 1 month ago
Really cool idea, great videos. It seems people do things more when they are fun :)
johnhutson
· 1 month ago
Awesome, awesome, awesome. It brings a smile to my face when the "big guys" get it and are happy to spend time, effort and money on a campaign that isn't directly selling.
You can imagine the classic "What's the ROI?" type conversation being swept aside, as they actually think about the type of conversation and positive comments that will be made about the brand.
Nice, subtle, fun and entertaining. Great work guys!
Matt Rogowski
· 1 month ago
VW always make good ads. The bin one is great.
joshuatly
· 1 month ago
Yo! I had written a post for this but featuring a little bit more than here. http://www.joshuatly.com/the-fun-theory/ Go and check out the little secret of the site!
Name
· 1 month ago
Tiny logo at the end? Trying to sell that to any client here in the U.S. would be next to impossible. "Make the logo bigger!"
Suzanne Lainson
· 1 month ago
A good article. I particularly like the piano video. As I have read what's being discussed at music conferences, I get the sense that everyone is still not looking far enough to the future. Major labels are over. Most recorded music is available online in some fashion for free. The latest focus is on direct-to-fan sales, but that still assumes there are artists and there are fans. But as content becomes more collaborative, I think the difference between fans and artists will blur until the artist becomes the organizer who facilitates more creative participation by everyone. While the piano experiment is just one idea, the fact that people are having fun interacting with it, and others are having fun forwarding the video, suggests to me that more activities like this will be well-received.
RM - InBoundMarketingPR
· 1 month ago
Too funny!! All we need is fun!! :)
Love the videos!
KFCBurger
· 1 month ago
I like it how they made the escalator go the other way so everyone had to use the stairs. It's fun to lie!
Confused
· 1 month ago
Ummm... the escalator is going up through the whole video... just like normal
Muneer
· 1 month ago
This was highly enjoyable! A lot of stuff to take from this viral video - feel good factor, social responsibility, funny, all really good elements for a viral video.
Have seen loads of viral videos however this one is so under promoting of the brand or product and is so high on the social responsibility and fun factor that you really just want to forward it on hats of to VW for that. Muneer http://Muneer.co.uk
umar
· 1 month ago
funny video.. nice
Name
· 1 month ago
brilliant..sj
Seth
· 1 month ago
Great video. This applies to enterprise sales and marketing too, not just business to consumer. With all the noise out there and what seems like millions of vendors trying to get the prospective buyer’s attention, it seems like a good idea to mix it up a bit. And it applies to more than just advertising. Business-to-business “fun content” works too.
LAUREN
· 1 month ago
ABSOLUTELY AWSOME. WAY 2 GO V.W. INSIGHTFULL AND MEANINGFULL.
redravan
· 1 month ago
very good ,well done!
vwv
· 1 month ago
The videos are great, I love the piano stairs - Wish I had a set!
Great idea! Life is simple, we are who make it complicated! Let's appluy this concept to everything: Work must be fun! Life must be fun! Let's make boredom illegal...
mphcoach
· 2 weeks ago
Just shows that the power of fun and a bit of imagination really can make a difference. It's all in the mind (with a bit of help from the people at VW!).
All Comments
This would be a better idea if VW made bicycles or Wind turbines
i feel like people need more small bits of wonder and unexpected fun in their daily lives!
Cool concept.
VW is marketing their brand as cool - at least here in the US the majority of their line is geared toward a younger buyer - they are building status with their messages. The same way Volvo is always car number 1 when you think safety VW evokes a sense of urban cool, wittiness - they are the ipod and starbucks of automobiles.
Cadillac could never pull this off, but someone like Mitsubishi could... VW is just a step ahead of everyone in this game.
You can imagine the classic "What's the ROI?" type conversation being swept aside, as they actually think about the type of conversation and positive comments that will be made about the brand.
Nice, subtle, fun and entertaining. Great work guys!
http://www.joshuatly.com/the-fun-theory/
Go and check out the little secret of the site!
Love the videos!
A lot of stuff to take from this viral video - feel good factor, social responsibility, funny, all really good elements for a viral video.
Have seen loads of viral videos however this one is so under promoting of the brand or product and is so high on the social responsibility and fun factor that you really just want to forward it on
hats of to VW for that.
Muneer
http://Muneer.co.uk
Are you who like action
visit >>> http://www.ra23h.com
Let's appluy this concept to everything: Work must be fun! Life must be fun!
Let's make boredom illegal...