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It might interest you. Would like you to go through it once. Here is the link -
http://www.webguild.org/2009/05/get-started-wit...
my 2 cents
If APIs were targeted towards towards non-developers/programmers then it wouldn't be an API anymore, it would have to be called something else.
Another correction, Alexa had APIs before Amazon acquired them.
I am surprised you have not mentioned Yahoo, they have lots of good APIs, better than the rubbish Google calls an API.
http://www.tnt.tv/sports/nba/playoffs09_live/
James
http://EmailCharger.com