Mashable - The Social Media Guide - Latest Comments in The 22 Step Social Media Marketing Plan

Re: The 22 Step Social Media Marketing Plan

Eline Walda — Wed, 26 Aug 2009 06:33:08 -0000

That's a great list. I don't think it is essential to do ALL of these things, though. For organisations with limited means/manpower, I believe it's preferable to excel at a number of these things rather than to do all of them indifferently and without focus. Quality first!

Re: The 22 Step Social Media Marketing Plan

Derek Peacock — Sat, 30 May 2009 15:26:31 -0000

Great information! Every business every business needs social media marketing

Re: The 22 Step Social Media Marketing Plan

LaurelPapworth — Mon, 23 Mar 2009 07:06:05 -0000

A list of tools is not a social media marketing plan. And the reason why you "haven’t found a single company doing all of these today." is because a plan is not a checking off a list of tools. Try listing these tools under 5 steps -> like Gary Hayes has done here They are INVOLVE, CREATE, DISCUSS, PROMOTE, MEASURE.

Re: The 22 Step Social Media Marketing Plan

Francis — Thu, 19 Mar 2009 10:29:58 -0000

Brilliant! (As usual)

Re: The 22 Step Social Media Marketing Plan

Jon Roberts — Fri, 27 Feb 2009 13:51:46 -0000

Very interesting article, I never really thought that there were so many different social media tools. Keep up the good work.

Re: The 22 Step Social Media Marketing Plan

Jaish DeSouza — Sun, 01 Feb 2009 10:37:05 -0000

This is a great of information. Very well aggregated. Thank you Peter Kim

Re: The 22 Step Social Media Marketing Plan

Jaish DeSouza — Sun, 01 Feb 2009 10:37:05 -0000

This is a great of information. Very well aggregated. Thank you Peter Kim

Re: The 22 Step Social Media Marketing Plan

Chris — Sat, 31 Jan 2009 12:24:00 -0000

great article.

It's so cool to see this many examples in one spot. It's easy to forget about some of these when you're focused so much on all the others. I love it when i see a small business here in Philadelphia using cool social media marketing.

Chris

Re: The 22 Step Social Media Marketing Plan

michelle — Wed, 28 Jan 2009 13:26:10 -0000

I agree in principle with avoiding "analysis paralysis" - and to the nay-sayers who think you must have data and analysis before you even start the profile building process, I would refer them to a local radio celebrity here in Austin who spontaneously grew a Facebook account, which was created totally without her permission, populated with lots of photos available elsewhere online to give the impression that she was building content, and operated long enough by the ID hijacker to accumulate over 300 friends before he handed over the keys to the person whose name and popularity (and reputation) he'd hijacked.

If you or your company do not own your name(s) on these social platforms, you better get them before someone else does, whether you use them or not.

Re: The 22 Step Social Media Marketing Plan

Nick Ayres — Mon, 19 Jan 2009 07:35:52 -0000

Peter - thanks for this great list and for including The Home Depot as part of it. I'm not sure how I missed it before but I'm just now coming across it. In any case, I wanted to mention that we are actually at a different URL on YouTube - the correct URL is http://www.youtube.com/home....

Thanks!

Re: The 22 Step Social Media Marketing Plan

Evan W. — Fri, 12 Dec 2008 21:58:16 -0000

Great list...all companies need to do more in these areas. Are there any companies with decent fees and brilliant results that can handle this on an outsourced basis. Or is it better to master these areas yourself and put them into action....

Re: The 22 Step Social Media Marketing Plan

Brandon Holmes — Tue, 09 Dec 2008 21:08:49 -0000

ahhh, this post is refreshing for organizers of social media plans

Re: The 22 Step Social Media Marketing Plan

joanned — Wed, 19 Nov 2008 13:00:09 -0000

@Sylvia Montgomery
That is by far a great question. Somebody, please answer that. Because I have yet to know of any embracing social media completely.

Re: The 22 Step Social Media Marketing Plan

Sylvia Montgomery — Wed, 19 Nov 2008 09:29:07 -0000

Peter -- thanks for sharing this great compilation. As a marketer for professional services firms, I am alway curious of how social media is being leveraged by the industry. Can you point to any professional services firms that are embracing social marketing as part of their overall marketing mix? Curious...

Re: The 22 Step Social Media Marketing Plan

Dave Peck — Wed, 12 Nov 2008 12:42:54 -0000

Great list and resource! Thanks

Re: The 22 Step Social Media Marketing Plan

Andy Merchant — Tue, 11 Nov 2008 14:32:13 -0000

Great frame work of tools Peter. Just to let every one know the original social media marketing examples list by Peter has been turned into an editable wiki called the social media business list http://socialmediabusinessl.... Please feel free to add to the list with your business social media assets/activities.

Re: The 22 Step Social Media Marketing Plan

Steve Poppe — Mon, 10 Nov 2008 16:32:53 -0000

You are my second Peter Kim hero. Both strategists. Good work.

Re: The 22 Step Social Media Marketing Plan

Philippe Borremans — Mon, 10 Nov 2008 05:26:28 -0000

Tools don't make the plan indeed... I see this on a regular basis; companies who jump on tactics & tools and then become totally frustrated because the tools do not deliver.

Like any other business planning, also social media marketing plans need to start from the business and communications objective. What is your issue, who do you need to reach, what change do you want to achieve etc... All crucial questions to ask BEFORE looking at tools and tactics.

Could very well be that social media are not at all part of the solution for your enterprise... Let's get back to basic planning, testing and implementation - where and if it makes sense - and stop the hype...

Re: The 22 Step Social Media Marketing Plan

michael lam — Sun, 09 Nov 2008 22:07:14 -0000

Hi- nice list, but VERY misleading title man. I expected 22 STEPS, not 22 totally different types of companies to try and figure out what they do so that maybe I can emulate them too.....

Re: The 22 Step Social Media Marketing Plan

Ron Robinson — Sat, 08 Nov 2008 17:49:54 -0000

This is indeed a good list. I plan on launching a beauty networking site in a few weeks in order to help women find the right beauty and skincare products for their skin.
My target audience is women 25-60 y/o who are beauty involved. I have a plan to use some of the above tools to reach that demographic. After launch, if I find that my audience is slightly different than expected, I need to be fully prepared to change the mix in order to build my audience.
Ron Robinson
Founder, beautystat.com LLC

Re: The 22 Step Social Media Marketing Plan

Patrick Schwerdtfeger — Sat, 08 Nov 2008 16:55:59 -0000

This is a good list. Thanks for posting. But it's worth mentioning that all these tactics need to be part of a larger integrated marketing strategy. Simply going onto all these various platform and attempting to be active within their communities does little more than waste time. You have to start with a strategy. Click on my name to receive a free 52-step roadmap to online profits.

Re: The 22 Step Social Media Marketing Plan

Nicky — Sat, 08 Nov 2008 16:25:26 -0000

I'm rather disappointed after having high expectations from the title. I agree with Ryan's point.

1 - because this isn't a social media plan. It's a list of tools and things companies are doing. 2 - because of the assumption made that you can forget about strategy and objectives and just adopt a tool and it will work! A big problem social media practitioners are facing right now is how to link Social media to an organizations strategy and business objectives and, most difficult of all, prove the return on investment.

If they go into a company with a list of tools and no idea how it fits into a company's strategy they will not get buy in. I know because I talk to executives fresh from a "Social Media sales presentation." I've worked in corporations and in small companies and there are business objectives that have to be met. There are SM tools that can help (and you have listed several), but not by themselves and not without a strategy.

For an idea of how to start thinking about a Social Media Marketing plan/strategy, have a look at this post:
http://nickyjameson.com/200...

Once a company has addressed these questions, the tools that fit will become a lot clearer. Good list of examples though... not common to find that.

Re: The 22 Step Social Media Marketing Plan

Tom O'Brien — Sat, 08 Nov 2008 10:40:09 -0000

Hi Peter:

thanks for the Mini mention - I wish we had a few more clients who would let us share their stories publicly. We have worked for well over 100 well know brands and the amount and quality of consumer insights out there in the online conversation are simply staggering.

Tom O'Brien
MotiveQuest LLC

Re: The 22 Step Social Media Marketing Plan

Tom O'Brien — Sat, 08 Nov 2008 10:29:53 -0000

Peter:

Great, edited list. I only wish we could talk about all the cool work we have done beyond Mini.

We (MotiveQuest) have done really interesting Listening projects for well over 100 giant brands. The depth, quality and quantity of consumer insight available just by listening and analysis is staggering.

Thanks for the mention.

Tom O'Brien
CMO - MotiveQuest LLC

Re: The 22 Step Social Media Marketing Plan

Fuzz — Sat, 08 Nov 2008 09:24:13 -0000

great list of tool