A list of tools is not a social media marketing plan. And the reason why you "haven’t found a single company doing all of these today." is because a plan is not a checking off a list of tools. Try listing these tools under 5 steps -> like Gary Hayes has done here They are INVOLVE, CREATE, DISCUSS, PROMOTE, MEASURE.
Patrick Courtney
· 1 year ago
Great list. Thanks, Peter! And just because these opportunities exist doesn't mean they're right for a brand. Technology comes after objective and strategy.
Josh Chandler
· 1 year ago
It is great to see some real life corporate examples of this in action, it helps put my ideas into better perspective if I judge against what the likes of Dell and HP are doing!
Jordan Levy
· 1 year ago
Working a social media proposal right now, the examples of major companies using the various strategies is really going to help me out. Thanks for taking the time to put this list together.
alisa hansen
· 1 year ago
hi peter, thanks for this list...though i have to admit i am uncomfortable, as a social media strategist myself, with starting with tools and technology. we always start with objectives and data...those inform strategy and the tools and technologies (tactical implementations of the strategy) fall out of that...these are great examples though...just a caution that leveraging varying combinations of these tools does NOT a strategy make (also, don't think of social as silo...your Web strategy ought to inherently have social elements to it...its not about a social strategy, its about your entire Web, and ultimately your marketing mix, strategy)
Eugene
· 1 year ago
You forgot one important use of social networks by corporations: HR and hiring. A lot of HR people are using tools like Spokeo.com/hr during their recruiting process.
joanned
· 1 year ago
or write a good blog and do nothing
John Flynn
· 1 year ago
I really like you comment on just do it.
You can think about it all day and night but one day you have to jump in the pool.
Thanks!
Lior
· 1 year ago
Great List of tolls and brand examples. Thanks!
Steve Kleine
· 1 year ago
Great list. It is really helpful to see the whole "menu" of options. I do agree with the comment that says to start by figuring out where your audience is engaged online, then develop the content and commit to interacting with them on a daily basis.
Ryan
· 1 year ago
Really great list of examples, thanks! However, this is not a social media marketing plan, it's a list of social media tools with examples of how they have been used for marketing. If you had titled this post something like "22 Great Examples of Social Media Marketing," I would love it. But instead I'm disappointed.
False advertising on your part? I guess it worked, but I'm not subscribing.
Fuzz
· 1 year ago
great list of tool
Tom O'Brien
· 1 year ago
Peter:
Great, edited list. I only wish we could talk about all the cool work we have done beyond Mini.
We (MotiveQuest) have done really interesting Listening projects for well over 100 giant brands. The depth, quality and quantity of consumer insight available just by listening and analysis is staggering.
Thanks for the mention.
Tom O'Brien CMO - MotiveQuest LLC
Tom O'Brien
· 1 year ago
Hi Peter:
thanks for the Mini mention - I wish we had a few more clients who would let us share their stories publicly. We have worked for well over 100 well know brands and the amount and quality of consumer insights out there in the online conversation are simply staggering.
Tom O'Brien MotiveQuest LLC
Nicky
· 1 year ago
I'm rather disappointed after having high expectations from the title. I agree with Ryan's point.
1 - because this isn't a social media plan. It's a list of tools and things companies are doing. 2 - because of the assumption made that you can forget about strategy and objectives and just adopt a tool and it will work! A big problem social media practitioners are facing right now is how to link Social media to an organizations strategy and business objectives and, most difficult of all, prove the return on investment.
If they go into a company with a list of tools and no idea how it fits into a company's strategy they will not get buy in. I know because I talk to executives fresh from a "Social Media sales presentation." I've worked in corporations and in small companies and there are business objectives that have to be met. There are SM tools that can help (and you have listed several), but not by themselves and not without a strategy.
Once a company has addressed these questions, the tools that fit will become a lot clearer. Good list of examples though... not common to find that.
Patrick Schwerdtfeger
· 1 year ago
This is a good list. Thanks for posting. But it's worth mentioning that all these tactics need to be part of a larger integrated marketing strategy. Simply going onto all these various platform and attempting to be active within their communities does little more than waste time. You have to start with a strategy. Click on my name to receive a free 52-step roadmap to online profits.
Ron Robinson
· 1 year ago
This is indeed a good list. I plan on launching a beauty networking site in a few weeks in order to help women find the right beauty and skincare products for their skin. My target audience is women 25-60 y/o who are beauty involved. I have a plan to use some of the above tools to reach that demographic. After launch, if I find that my audience is slightly different than expected, I need to be fully prepared to change the mix in order to build my audience. Ron Robinson Founder, beautystat.com LLC
Cath Lawson
· 1 year ago
Thanks for sharing these ideas Peter. You've given me a lot to think about. Despite all the new ways to promote your business - forums are still v popular. I still think they encourage more discussion than blogging.
michael lam
· 1 year ago
Hi- nice list, but VERY misleading title man. I expected 22 STEPS, not 22 totally different types of companies to try and figure out what they do so that maybe I can emulate them too.....
Philippe Borremans
· 1 year ago
Tools don't make the plan indeed... I see this on a regular basis; companies who jump on tactics & tools and then become totally frustrated because the tools do not deliver.
Like any other business planning, also social media marketing plans need to start from the business and communications objective. What is your issue, who do you need to reach, what change do you want to achieve etc... All crucial questions to ask BEFORE looking at tools and tactics.
Could very well be that social media are not at all part of the solution for your enterprise... Let's get back to basic planning, testing and implementation - where and if it makes sense - and stop the hype...
Steve Poppe
· 1 year ago
You are my second Peter Kim hero. Both strategists. Good work.
Andy Merchant
· 1 year ago
Great frame work of tools Peter. Just to let every one know the original social media marketing examples list by Peter has been turned into an editable wiki called the social media business list http://socialmediabusinesslist.pbwiki.com/. Please feel free to add to the list with your business social media assets/activities.
Dave Peck
· 1 year ago
Great list and resource! Thanks
Sylvia Montgomery
· 1 year ago
Peter -- thanks for sharing this great compilation. As a marketer for professional services firms, I am alway curious of how social media is being leveraged by the industry. Can you point to any professional services firms that are embracing social marketing as part of their overall marketing mix? Curious...
joanned
· 1 year ago
@Sylvia Montgomery That is by far a great question. Somebody, please answer that. Because I have yet to know of any embracing social media completely.
Brandon Holmes
· 12 months ago
ahhh, this post is refreshing for organizers of social media plans
Evan
· 12 months ago
Great list...all companies need to do more in these areas. Are there any companies with decent fees and brilliant results that can handle this on an outsourced basis. Or is it better to master these areas yourself and put them into action....
Nick Ayres
· 10 months ago
Peter - thanks for this great list and for including The Home Depot as part of it. I'm not sure how I missed it before but I'm just now coming across it. In any case, I wanted to mention that we are actually at a different URL on YouTube - the correct URL is http://www.youtube.com/homedepot.
Thanks!
michelle
· 10 months ago
I agree in principle with avoiding "analysis paralysis" - and to the nay-sayers who think you must have data and analysis before you even start the profile building process, I would refer them to a local radio celebrity here in Austin who spontaneously grew a Facebook account, which was created totally without her permission, populated with lots of photos available elsewhere online to give the impression that she was building content, and operated long enough by the ID hijacker to accumulate over 300 friends before he handed over the keys to the person whose name and popularity (and reputation) he'd hijacked.
If you or your company do not own your name(s) on these social platforms, you better get them before someone else does, whether you use them or not.
Chris
· 10 months ago
great article.
It's so cool to see this many examples in one spot. It's easy to forget about some of these when you're focused so much on all the others. I love it when i see a small business here in Philadelphia using cool social media marketing.
Chris
Jaish DeSouza
· 10 months ago
This is a great of information. Very well aggregated. Thank you Peter Kim
Jaish DeSouza
· 10 months ago
This is a great of information. Very well aggregated. Thank you Peter Kim
Jon Roberts
· 9 months ago
Very interesting article, I never really thought that there were so many different social media tools. Keep up the good work.
Francis
· 8 months ago
Brilliant! (As usual)
Derek Peacock
· 6 months ago
Great information! Every business every business needs social media marketing
Eline Walda
· 3 months ago
That's a great list. I don't think it is essential to do ALL of these things, though. For organisations with limited means/manpower, I believe it's preferable to excel at a number of these things rather than to do all of them indifferently and without focus. Quality first!
All Comments
You can think about it all day and night but one day you have to jump in the pool.
Thanks!
False advertising on your part? I guess it worked, but I'm not subscribing.
Great, edited list. I only wish we could talk about all the cool work we have done beyond Mini.
We (MotiveQuest) have done really interesting Listening projects for well over 100 giant brands. The depth, quality and quantity of consumer insight available just by listening and analysis is staggering.
Thanks for the mention.
Tom O'Brien
CMO - MotiveQuest LLC
thanks for the Mini mention - I wish we had a few more clients who would let us share their stories publicly. We have worked for well over 100 well know brands and the amount and quality of consumer insights out there in the online conversation are simply staggering.
Tom O'Brien
MotiveQuest LLC
1 - because this isn't a social media plan. It's a list of tools and things companies are doing. 2 - because of the assumption made that you can forget about strategy and objectives and just adopt a tool and it will work! A big problem social media practitioners are facing right now is how to link Social media to an organizations strategy and business objectives and, most difficult of all, prove the return on investment.
If they go into a company with a list of tools and no idea how it fits into a company's strategy they will not get buy in. I know because I talk to executives fresh from a "Social Media sales presentation." I've worked in corporations and in small companies and there are business objectives that have to be met. There are SM tools that can help (and you have listed several), but not by themselves and not without a strategy.
For an idea of how to start thinking about a Social Media Marketing plan/strategy, have a look at this post:
http://nickyjameson.com/2008/09/17/whats-your-s...
Once a company has addressed these questions, the tools that fit will become a lot clearer. Good list of examples though... not common to find that.
My target audience is women 25-60 y/o who are beauty involved. I have a plan to use some of the above tools to reach that demographic. After launch, if I find that my audience is slightly different than expected, I need to be fully prepared to change the mix in order to build my audience.
Ron Robinson
Founder, beautystat.com LLC
Like any other business planning, also social media marketing plans need to start from the business and communications objective. What is your issue, who do you need to reach, what change do you want to achieve etc... All crucial questions to ask BEFORE looking at tools and tactics.
Could very well be that social media are not at all part of the solution for your enterprise... Let's get back to basic planning, testing and implementation - where and if it makes sense - and stop the hype...
That is by far a great question. Somebody, please answer that. Because I have yet to know of any embracing social media completely.
Thanks!
If you or your company do not own your name(s) on these social platforms, you better get them before someone else does, whether you use them or not.
It's so cool to see this many examples in one spot. It's easy to forget about some of these when you're focused so much on all the others. I love it when i see a small business here in Philadelphia using cool social media marketing.
Chris