Mashable - The Social Media Guide - Latest Comments in Survey Says: Social Networks Should Push the Envelope With Ads

Re: Survey Says: Social Networks Should Push the Envelope With Ads

Adam Ostrow — Thu, 25 Jun 2009 17:30:05 -0000

good points ... I think this is where Facebook et al need to stress that they don't share any "personally identifiable" information, which, is generally how it's done.

Re: Survey Says: Social Networks Should Push the Envelope With Ads

David — Thu, 25 Jun 2009 15:02:00 -0000

I saw this article earlier and that isn't exactly how I read it.
I think it isn't saying "feel free to be eerily close to my wants", but instead is saying I will consent to use of my information, but only after you prove that you do so in a way that puts me first - puts me in control of that "transaction" and gives me what i want.
getting the transaction right is very important to users and i think that is why the wait.

Re: Survey Says: Social Networks Should Push the Envelope With Ads

Glen Gilmore — Thu, 25 Jun 2009 14:37:25 -0000

Social, targeted ads can be a positive component to social networks, provided they respect the etiquette of social media: listening and sharing without being overwhelming. If they do, they'll even add value by bringing pertinent product or service information to a ready audience, with the benefit of convenience. We're ready -- are businesses?...

http://Twitter.com/TrendTra...

Re: Survey Says: Social Networks Should Push the Envelope With Ads

Will Hankinson — Thu, 25 Jun 2009 14:08:00 -0000

I see a ton of kayaking and "get outdoors" types of ads on Facebook, but never really anywhere else on the web. I'm way more likely to click on one of those than the ads I see on the rest of the web.

Hell, I'd be fine with Facebook setting a cookie that other sites could use to display targeted ads--if it gets rid of the "lose your belly fat" ads I see everywhere, more power to them.

Re: Survey Says: Social Networks Should Push the Envelope With Ads

iTbay — Thu, 25 Jun 2009 13:22:38 -0000

Im Catholic but that Christian ad above is bang on - great target marketing!

I think more targeted ads are better for the user as it limits time requirements (our time these days are limited which is consistent with technologies which are more time efficient).

Re: Survey Says: Social Networks Should Push the Envelope With Ads

oryx_orange — Thu, 25 Jun 2009 13:14:49 -0000

Great post. Interesting choice of sample Facebook ad too...