Great post. Interesting choice of sample Facebook ad too...
iTbay
· 5 months ago
Im Catholic but that Christian ad above is bang on - great target marketing!
I think more targeted ads are better for the user as it limits time requirements (our time these days are limited which is consistent with technologies which are more time efficient).
Will Hankinson
· 5 months ago
I see a ton of kayaking and "get outdoors" types of ads on Facebook, but never really anywhere else on the web. I'm way more likely to click on one of those than the ads I see on the rest of the web.
Hell, I'd be fine with Facebook setting a cookie that other sites could use to display targeted ads--if it gets rid of the "lose your belly fat" ads I see everywhere, more power to them.
Social Media
· 5 months ago
Social, targeted ads can be a positive component to social networks, provided they respect the etiquette of social media: listening and sharing without being overwhelming. If they do, they'll even add value by bringing pertinent product or service information to a ready audience, with the benefit of convenience. We're ready -- are businesses?...
I saw this article earlier and that isn't exactly how I read it. I think it isn't saying "feel free to be eerily close to my wants", but instead is saying I will consent to use of my information, but only after you prove that you do so in a way that puts me first - puts me in control of that "transaction" and gives me what i want. getting the transaction right is very important to users and i think that is why the wait.
Sky
· 5 months ago
The wording of the questionnaire is where it's at. Yes, users would like to see more highly targeted ads for the simple reason that they're relevant. But should that happen, particularly on Facebook, I could see (at least an initial) backlash by users who mistrust how Facebook is storing/using their data.
With Facebook's history of a highly protective privacy policy, users are more comfortable putting their information online. But Facebook would have to do a good job to assure that the information they're using to serve advertisements wouldn't be available for advertisers to purchase. Facebook would also have to assure users that their metrics wouldn't be stored over the long haul, particularly if they decided to delete their account.
It rests in how Facebook uses the information it has and how transparent they are with their users in how that information is shared.
Adam Ostrow
· 5 months ago
good points ... I think this is where Facebook et al need to stress that they don't share any "personally identifiable" information, which, is generally how it's done.
All Comments
I think more targeted ads are better for the user as it limits time requirements (our time these days are limited which is consistent with technologies which are more time efficient).
Hell, I'd be fine with Facebook setting a cookie that other sites could use to display targeted ads--if it gets rid of the "lose your belly fat" ads I see everywhere, more power to them.
http://Twitter.com/TrendTracker
I think it isn't saying "feel free to be eerily close to my wants", but instead is saying I will consent to use of my information, but only after you prove that you do so in a way that puts me first - puts me in control of that "transaction" and gives me what i want.
getting the transaction right is very important to users and i think that is why the wait.
With Facebook's history of a highly protective privacy policy, users are more comfortable putting their information online. But Facebook would have to do a good job to assure that the information they're using to serve advertisements wouldn't be available for advertisers to purchase. Facebook would also have to assure users that their metrics wouldn't be stored over the long haul, particularly if they decided to delete their account.
It rests in how Facebook uses the information it has and how transparent they are with their users in how that information is shared.