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Re: STUDY: Social Media Leads to More Time Spent on Email

email marketing — Tue, 01 Dec 2009 07:12:56 -0000

I think this is so true. Social media has led to alot more online interaction

Re: STUDY: Social Media Leads to More Time Spent on Email

prakash — Fri, 13 Nov 2009 04:26:44 -0000

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Re: STUDY: Social Media Leads to More Time Spent on Email

bulk email sender — Mon, 12 Oct 2009 04:18:39 -0000

I agree, people that engage in social media are more likely to react to an email marketing campaign. This is why marketers need to include some sort of social media aspect into the emails they are sending out. This will make customers more likely to click and read.

Re: STUDY: Social Media Leads to More Time Spent on Email

Jesus Martin Calvo — Tue, 29 Sep 2009 19:12:56 -0000

Wouldn't it be a simple issue about hard and non-hard users? Why don't you distinguish between differents way of communication?

Re: STUDY: Social Media Leads to More Time Spent on Email

SEO basics — Tue, 29 Sep 2009 14:20:18 -0000

I can see how this is true. I get tons of messages through social networking sites each day and respond by email to a large percent of them. Plus the email notifications for all the happenings.

Re: STUDY: Social Media Leads to More Time Spent on Email

rajagiriworld5 — Tue, 29 Sep 2009 07:18:02 -0000

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Re: STUDY: Social Media Leads to More Time Spent on Email

rajagiri4 — Tue, 29 Sep 2009 05:36:32 -0000

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Re: STUDY: Social Media Leads to More Time Spent on Email

Marc Dierens — Tue, 29 Sep 2009 02:14:34 -0000

E-mail will be around for a long time, we have grown up with it, and we are used to it. And to be honest, it's easy, fast, reliable (well, most of the time anyway).

Maybe the generation that will stop using e-mail are the kids growing up now (K-9). Maybe they will not create an e-mail, but only a Facebook account, or MySpace, or Twitter.

Question then remains is, how will people be able to confirm their account, without an e-mail address? Some smart guy will figure something out...

Re: STUDY: Social Media Leads to More Time Spent on Email

Rahsheen — Mon, 28 Sep 2009 21:37:57 -0000

I turn off any notifications that are not a specific message directly to me on all services. This means I only get notifications when someone is actually talking to me. If I don't remember to visit the site otherwise, it must not be very important.

Re: STUDY: Social Media Leads to More Time Spent on Email

The Mrs. — Mon, 28 Sep 2009 19:59:15 -0000

I absolutely spend more time using email due to the social networks - purely due to the increase in notifications sent via facebook, twitter, etc. This study seems like common sense to me...

Re: STUDY: Social Media Leads to More Time Spent on Email

Sunday — Mon, 28 Sep 2009 17:42:48 -0000

This is nice post. I will come back for more

Re: STUDY: Social Media Leads to More Time Spent on Email

jratkins — Mon, 28 Sep 2009 17:19:23 -0000

This makes since to me as I have my Social networks to notify me by email so I don't miss any content.

Re: STUDY: Social Media Leads to More Time Spent on Email

robblewis — Mon, 28 Sep 2009 16:32:07 -0000

makes sense as the end of the article points out. But I wonder what influence the growth of middle aged users on social networks has on the email usage increase. We know that the 35+ segment are heavy email users compared to under 34, and with the under 24 group the use of email is all but gone. Since many of the same fb notices can also be sent sms I wonder if you were to look at the segments separately if you would see email increase with the under 24 group.

Re: STUDY: Social Media Leads to More Time Spent on Email

Trigeia Twins — Mon, 28 Sep 2009 16:21:42 -0000

Email is not going anywhere. All social media site use emails for direct communications. We all rely on our inbox, except for all the crap that is sent to it. This also creates us spending more time in our inboxes cleaning out spam and sorting through crap to get to our important mail.

Re: STUDY: Social Media Leads to More Time Spent on Email

Jenni P — Mon, 28 Sep 2009 16:20:53 -0000

I use email filters to easily organize notifications from social media sites. I like to get the notifications, but I do not necessarily open each of those emails; filters make it easy to delete them all at once.

Re: STUDY: Social Media Leads to More Time Spent on Email

peer2 — Mon, 28 Sep 2009 16:15:02 -0000

I wonder how this breaks down for people who use web-based email vs. standalone email apps on their computers, as the experience online is more similar to social media...

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Re: STUDY: Social Media Leads to More Time Spent on Email

Jeff — Mon, 28 Sep 2009 16:13:15 -0000

Yeah, all those damn email notices whenever something happens on one of these networks, even when you opt out of them Facebook still sends you emails trying to make you feel guilty to come back. It's a huge ploy to get you to spend more time on their site, if they made notifications opt-in, then there would be less use of their services, and they wouldn't want that now would they? :P

Re: STUDY: Social Media Leads to More Time Spent on Email

Saami Matloob — Mon, 28 Sep 2009 16:09:48 -0000

crap ... :P i use email more than facebook

Re: STUDY: Social Media Leads to More Time Spent on Email

pamelajaye — Mon, 28 Sep 2009 16:06:08 -0000

I've noticed I get more notifications. the amount of email that i get with actual content and conversations that I want to save forever - it's plummeted.
Unfortunately, if I don't get notifications, I can't find the reply to some random comment I left in reply to someone's status somewhere. Well, unless I use my notification page assiduously

Re: STUDY: Social Media Leads to More Time Spent on Email

Kimberly Brewer — Mon, 28 Sep 2009 16:03:17 -0000

It makes a lot of sense that e-mail consumption would have a positive correlation with social media usage. From personal experience, as my number of friends on Facebook grew, so did the number of e-mails that I received on a daily basis. Aside from having all of those notifications come through (unless you change your settings, of course), there also remains the fact that it is often far easier to check your e-mail to see if there is anything you need to respond to rather than to log into a page that contains an excessive amount of content.

Sure, we have access to the Notifications tab in the lower right-hand corner of our screens, but it's certainly tiny enough to get lost in the rest of the site. I've been ignoring it for about three years and only recently started to pay attention to it--but maybe that's just me.

P.S. You have a duplicate "between" in the following: "and it’s easy to see a correlation between between social media and email."

Re: STUDY: Social Media Leads to More Time Spent on Email

Andy Pahwa PSU — Mon, 28 Sep 2009 16:00:12 -0000

Ppl need to learn to turn off their updates to their email for every Fb album comment, follow or tweet