Mashable - The Social Media Guide - Latest Comments in Social Media Giving: Target’s Smart Facebook Campaign

Re: Social Media Giving: Target’s Smart Facebook Campaign

amnigos — Wed, 13 May 2009 11:04:35 -0000

Great idea, using social media marketing for a social cause.

Re: Social Media Giving: Target’s Smart Facebook Campaign

Beth Kanter — Wed, 13 May 2009 01:58:17 -0000

This is similar to a contest that TripAdvisor ran last fall, although the number of organizations competing is larger as is the pot.

The contests do some good for the companies - but also have a down side, contributing to cause fatigue.

http://beth.typepad.com/bet...

Re: Social Media Giving: Target’s Smart Facebook Campaign

Amber — Tue, 12 May 2009 22:58:27 -0000

I had no idea Target gave so much of it's income to charity. I always liked the selection at Target better than Walmart, but still went to Walmart for the price. I have a feeling I'll be finding myself at Target much more often in the future though.

Re: Social Media Giving: Target’s Smart Facebook Campaign

D. Eklund — Tue, 12 May 2009 14:39:47 -0000

I am hoping to vote for Samaritan's Purse.

Re: Social Media Giving: Target’s Smart Facebook Campaign

dean guadagni — Tue, 12 May 2009 01:21:15 -0000

Adam,

This is a fantastic example and well written article. Thank you for this case study. It is this type of value that separates your writing from that of many of the other writers on Mashable. Very well done!

Re: Social Media Giving: Target’s Smart Facebook Campaign

Brian Beehler — Mon, 11 May 2009 22:33:43 -0000

What an awesome way to spread the wealth! Great work Target!

http://www.brianbeehler.com

Re: Social Media Giving: Target’s Smart Facebook Campaign

jojozep73 — Mon, 11 May 2009 20:40:52 -0000

Great idea !!
I've shared this with my friends on facebook to help spread the word :)

Re: Social Media Giving: Target’s Smart Facebook Campaign

Walter Schwabe — Mon, 11 May 2009 14:01:58 -0000

Nice use of the crowd-sourcing model with viral upside for a retailer. Plus charities and non-profits can use all the help they can get right now.

Re: Social Media Giving: Target’s Smart Facebook Campaign

plerudulier — Mon, 11 May 2009 13:43:37 -0000

Apparently I'm not the only one having troubles figuring the voting process. Great campaign idea though.

Re: Social Media Giving: Target’s Smart Facebook Campaign

SharonFeder — Mon, 11 May 2009 13:20:19 -0000

Great campaign! I've happily added my vote for the Breast Cancer Research Foundation.