DISQUS

Mashable - The Social Media Guide: Social Media Giving: Target’s Smart Facebook Campaign

  • SharonFeder · 7 months ago
    Great campaign! I've happily added my vote for the Breast Cancer Research Foundation.
  • lelapin · 7 months ago
    Apparently I'm not the only one having troubles figuring the voting process. Great campaign idea though.
  • Walter Schwabe · 7 months ago
    Nice use of the crowd-sourcing model with viral upside for a retailer. Plus charities and non-profits can use all the help they can get right now.
  • jojozep73 · 7 months ago
    Great idea !!
    I've shared this with my friends on facebook to help spread the word :)
  • Brian Beehler · 7 months ago
    What an awesome way to spread the wealth! Great work Target!

    http://www.brianbeehler.com
  • dean guadagni · 7 months ago
    Adam,

    This is a fantastic example and well written article. Thank you for this case study. It is this type of value that separates your writing from that of many of the other writers on Mashable. Very well done!
  • D. Eklund · 7 months ago
    I am hoping to vote for Samaritan's Purse.
  • Amber · 6 months ago
    I had no idea Target gave so much of it's income to charity. I always liked the selection at Target better than Walmart, but still went to Walmart for the price. I have a feeling I'll be finding myself at Target much more often in the future though.
  • Beth Kanter · 6 months ago
    This is similar to a contest that TripAdvisor ran last fall, although the number of organizations competing is larger as is the pot.

    The contests do some good for the companies - but also have a down side, contributing to cause fatigue.

    http://beth.typepad.com/beths_blog/2009/05/targ...
  • amnigos · 6 months ago
    Great idea, using social media marketing for a social cause.