Mashable - The Social Media Guide - Latest Comments in Skittles Site Receives an Extreme Social Makeover

Re: Skittles Site Receives an Extreme Social Makeover

Boydrewboy — Mon, 31 Aug 2009 12:14:34 -0000

I like the tweets capped on the skittles site, especially the RT from @nferng that suggests that the rainbow in skittles suggests a conspiracy of interracial promiscuity... and @vlingo saying that the skittles makeover is an unwise idea

Re: Skittles Site Receives an Extreme Social Makeover

Suits for Toddlers — Mon, 08 Jun 2009 07:11:50 -0000

I've been reading along for a while now.
I just wanted to drop you a comment to say keep up the good work

Re: Skittles Site Receives an Extreme Social Makeover

Suits for Toddlers — Mon, 08 Jun 2009 07:11:19 -0000

I've been reading along for a while now.
I just wanted to drop you a comment to say keep up the good work

Re: Skittles Site Receives an Extreme Social Makeover

Sara — Tue, 19 May 2009 14:22:47 -0000

I like the shanerama.com site better! They have a really cool rewards platform but it is the same format.

Re: Skittles Site Receives an Extreme Social Makeover

jack — Sat, 04 Apr 2009 14:01:13 -0000

wow

Re: Skittles Site Receives an Extreme Social Makeover

Ezra — Fri, 03 Apr 2009 12:37:32 -0000

We were inspired by the concept and took it a step further. Check out http:://www.lume.me Hope you like it.

Re: Skittles Site Receives an Extreme Social Makeover

bill — Mon, 30 Mar 2009 12:03:35 -0000

For such a creative company it's dissapointing to see them not actually DO anything creative in these spaces. They have APIs...lame to not take advantage. Your average hack wedding photographer does the same thing. Same critique goes for the Modernista site that they ripped off.

Re: Skittles Site Receives an Extreme Social Makeover

hhy — Tue, 17 Mar 2009 20:44:30 -0000

--------------------------------------------------------------------------------

- 40 of the Best Twitter Brands and the People Behind Them
- Why Big Brands Struggle With Social Media
- Why Brands ABSOLUTELY DO Belong on Twitter
- Presenting: 10 of the Smartest Big Brands in Social Media
- What Are the Top Performing Brands on Facebook?

Re: Skittles Site Receives an Extreme Social Makeover

hhy — Tue, 17 Mar 2009 20:41:20 -0000

I think this will be more interesting to observe once the initial buzz wears off and people are tweeting more about Skittles than the fact that Skittles has this site design. Also, I just think it's an interesting idea for a product like candy, because why does anyone go to a candy site, anyway?

Re: Skittles Site Receives an Extreme Social Makeover

frank barry — Thu, 12 Mar 2009 14:40:20 -0000

I think Skittles did something really bold. It could work out nicely or turn out to be a disaster. Only time will tell i guess. I give them credit for their efforts and doing something that no large business has done before. There's a lot to be learned from this.

I talk a little bit about What Nonprofits can learn from Skittles.

http://twitter.com/franswaa

Re: Skittles Site Receives an Extreme Social Makeover

Business trends — Mon, 09 Mar 2009 20:52:28 -0000

Good point made by CoachDeb a.o. Another Web 2.0 / Social Media marketing stunt and a cheap way to refresh your website, too. If you put them together you get cheap stunt - Modernista did not have enough to tip it. Interesting, how many are talking about the Whopper Sacrifice campaign? If any, it's old news anyway. Is there a study on sleep deprivation, work productivity and Social Networking? I'd put my money on correlation, wait until it tips off and pour causation in the mix. About the life cycle - check Google trends for Skittles in a couple of weeks. The spike already began to drown in noise.

Re: Skittles Site Receives an Extreme Social Makeover

(add)ventures — Fri, 06 Mar 2009 16:07:17 -0000

So with all the buzz about #skittles - it begs the question: http://isinterwebthefuture.com ?

Re: Skittles Site Receives an Extreme Social Makeover

(add)ventures — Fri, 06 Mar 2009 16:05:39 -0000

So with all the buzz about #skittles - it begs the question: http://isinterwebthefuture.com ?

Re: Skittles Site Receives an Extreme Social Makeover

Langston Richardson — Thu, 05 Mar 2009 12:46:54 -0000

While I can appreciate those who praise the move by Skittles, I wonder about the effect of corporations and brands use of social media to "become a part of the conversation." What we have seen is in effect a party being thrown. The party excited everyone. It made the news and people reported everything from the events of the party to the people who planned it to what does it mean going forward.

But parties end. Real people go on having real conversations with people they have meaningful connections with. Campaigns are a lot like parties. They are events. They are ads that distract for a time. But it's not a conversation. That is what people want in social networks and any network. It is sharing. Skittles thus far is a party.

What may be something to consider about social media initiatives from the 1999 era (yes it existed) is blindness of those parties for people who are targeted, a group of people increasingly cynical about advertising. MySpace and Facebook later reinvented (repacked) the buzz around social networks and the likes of Flickr, YouTube, and Twitter rounded out the today's era of social media. They have worked because they are real connections. Brands may learn a hard lessons that they will need to be less about party promotions than about the long and involved work of becoming more real. Sharing is a two way street and is not a sell.

Re: Skittles Site Receives an Extreme Social Makeover

Zach Goodwin — Wed, 04 Mar 2009 13:26:11 -0000

The implementation was definitely flawed -- as evidenced by the racial slurs that they let slip in -- but, overall, this was genius. Genius -- and extremely cheap. Best post I've read on the whole thing thus far: http://www.youthmarketing.c...

Another thing they should consider for next time: they didn't grab relevant Twitter handles before launching. Now, @skittlescandy (www.twitter.com/skittlescandy) belongs to someone who is not a delicious, rainbow-colored candy.

Zach

Re: Skittles Site Receives an Extreme Social Makeover

James — Wed, 04 Mar 2009 11:07:35 -0000

Awesome

Re: Skittles Site Receives an Extreme Social Makeover

Rational νεόφυτος — Wed, 04 Mar 2009 08:44:39 -0000

Mmmmm, Skittles. Nothing like sugar, hydrogenated oil and food coloring...

Re: Skittles Site Receives an Extreme Social Makeover

jerome — Wed, 04 Mar 2009 04:20:53 -0000

does anyone who doesn't work in the digital / advertising industry really give a toss about it?

Re: Skittles Site Receives an Extreme Social Makeover

Spine — Tue, 03 Mar 2009 17:31:30 -0000

Cool! It's almost enough to make you forget this is just another lame vehicle for high-fructose corn syrup.

Re: Skittles Site Receives an Extreme Social Makeover

RonCo — Tue, 03 Mar 2009 17:23:09 -0000

The very idea that anyone would include a candy brand (and a lousy one at that) in their social universe is a pretty good example of how inane and overhyped social media is. Tweets from Skittles... right. Talk about a solution in search of a problem.

Re: Skittles Site Receives an Extreme Social Makeover

IamJackson — Tue, 03 Mar 2009 09:53:54 -0000

Gawker posted on this too, though in comparison, I think folks on mashable might be overthinking this:

"Twitter users are, as planned, including the word "Skittles" in their posts in order to have the honor of appearing on the Skittles.com home page...

The company just wants people hearing "Skittles this" and "Skittles that" over and over again until they haul their butts down to the corner store or office vending machine.

In other words, Mars has reduced its advertising nearly, but not quite all the way, to mindless repetition of a single word. Sort of like how it reduced candy nearly, but not quite all the way, to pure colored sugar. With Skittles."

http://gawker.com/5163329/s...

Re: Skittles Site Receives an Extreme Social Makeover

Hubz — Tue, 03 Mar 2009 08:59:35 -0000

Skittles may "get it" but they have gotten it quite late in the piece. One of the first things I did when I started my own ecommerce site (http://www.banglebangle.co.... was to start flickr and facebook social media accounts that relate to my brand.

That was nearly two years ago.

Re: Skittles Site Receives an Extreme Social Makeover

Sebastian — Tue, 03 Mar 2009 06:47:23 -0000

Awesome

Re: Skittles Site Receives an Extreme Social Makeover

Ron Bailey — Tue, 03 Mar 2009 01:24:39 -0000

Interesting in concept, but it doesn't really grab me.

Re: Skittles Site Receives an Extreme Social Makeover

Jeff Putz — Mon, 02 Mar 2009 23:54:20 -0000

I can't believe how many people are sucking off Skittles (pun intentional) for this. Not only has it been done before, but you social media nerds refuse to ask the critical questions about whether or not it makes any sense.