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How would you consider this "rebranding" to be anything different from Change.gov? Do you consider change.gov to be more Obama-centric & now more bureaucratic since his election to the presidency? Or is your premise based on creating a campaign that the government could use to help bring in citizens to educate them that their government is being more transparent now with the new administration?
If I had to choose amongst the winners (excluding the one written by your interns whom I feel sorry they get more work as a result of their contribution), I'd choose WeGov rather than iGov because it has a connotation of being more pluralistic rather than singular in nature. Government shouldn't be about just an individual but about the community and if we're spinning 2.0, then it's all about the network & community.
RE: the Government Vista example - very hilarious, but I'd like to add to that. Once people grow tired of Government Vista, the government will release a new version and call it Government Mojave and fool the public once again and then reveal it to be an improved version of Vista, much to the anger or chagrin of the US public. Hey, it worked for Microsoft, right?
For me the big takeaway is that we need a way to tell some folks who are stuck doing things the way they have always done them that something is changing. For some folks it might help to say gov2.0. For others it may help to say iGov or the others you mention. For others, however, I fear they will never get it and never change, no mater what we call it.
Anyway, thanks for keeping the dialog up. I look forward to your next post.
Cheers,
Bob
In my mind, it stands for two things, first, obviously, is Next Gov. But also, Nex(us) Gov, as in the digital media that stands at the nexus of the government and the governed?
Government 1.0 -> Government 2.0
--------------------------------------------
NOAA active weather bulletins -> NOAA active weather RSS
Agency reports -> Open Government Data
Budget competition -> transparent investment
representatives' web sites -> representatives' blogs
Public council meeting -> public council WebEx
Requests for Proposals -> Contests for Apps (solutions)
Is it appropriate (or just obvious) to map the 7 tenets of "What is Web 2.0" to government? What might be the "Core Competencies of [Government] 2.0 [Agencies]?"
http://kevincurry.blogspot.com/2008/12/governme...
Now I can share a cuppa joe with my old high school acquaintance & CIA alum Aldrich Ames......
Thanks for the question, I'm about to tweet the responses.
Why? Because we think that the new & improved Government is and always will be "under construction". And if we get somewhere near 1.7, we're more than happy with it ;)
A new, hip, name, with a logo - that won't get us nowhere; nor will new techniques. It all depends on the attitude of civil servants. As we all know, don't we?
We therefore tried to teach the people who attended (mostly civil servants with a lot of good intentions and knowledge, but mostely without an organisation to match that) the 7 lessons of Government 1.7 (http://overheid17.wordpress.com/7-lessen-van-ov...). We told our audience: If you can't do this, please don't try to! We won't be mad, just glad. Because 2.0, you have to do that proper, or not.
l'lll (try to) transate them here
7 lessons for a government 1.7
1. Keep your ego to yourself
2. Be a person, not your job description
3. Don't moderate. Participate!
4. Experimenting? Tsk. Just do your job well
5. Don't negelect your friends
6. Go into that crowded pub; don't open up an empty one yourself
7. Do what you do best, link to the rest
I'm curious what you all find - maybe you can set off change in the Netherlands (too)!
In the US in particular has become less of a representative democracy than it used to be in the widest sense of the term. It could move back to being one - and it would result in better, more orderly government.
So here's how I'd rebrand government:
"Representative Democracy."
It doesn't have to preclude participation or deliberative models - it can very tidily run alongside them.
http://metagovernment.com