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Twitter by itself contains the hot tends and technologies, is Prediction Market a necessity?
;)
Prediction Markets have a rich tradition - with a decent amount of success in the consumer / public domain space (e.g. Iowa election market, Hollywood Exchange), and an emerging body of work around the enterprise space (e.g. case studies from Consensus Point on their work at GE Research and Best Buy - www.consensuspoint.com).
One of the challenges (of the many that exist) around prediction markets is gaining some form of credibility with real, meaningful, actionable results. That is to say something that is more than just an interesting aside piece in a newspaper story. PMs have a hard enough time in the real world - and Pretweeting just pushes the tool in the direction of triviality once more.
I really do hope that Prediction Markets find their niche within the corporate space. The power of the crowd is extremely useful when applied in the right way - using a 'human laser beam' to address business problems. This is more akin to Enterprise Crowdsourcing than the often seen Mobsourcing approach. Hopefully this site will tempt people into learning more about an emergent area... and not discourage them from finding out about how to make prediction markets and enterprise crowdsourcing actually useful.
Mark Turrell
CEO, Imaginatik plc
www.imaginatik.com
welcome to http://www.tiffanyonlinestore.us/