Mashable - The Social Media Guide - Latest Comments in Pepsi Pulls AMP’s Controversial “Before You Score” iPhone App

Re: Pepsi Pulls AMP’s Controversial “Before You Score” iPhone App

Chels — Wed, 09 Dec 2009 20:36:48 -0000

OH MAN! If you don't like it, don't buy it. It's not a big deal.. I don't even see why it's a controversy... There are stereotypes whether you like it or not. There are the people who believe them, and those that don't, either way, they exist, and at times, they are humorous. If guys actually use this app, that's just bad for them. I'm a female, and I just think the whole thing is ridiculous. And, face it, guys will brag, whether there's an app for it or not.. There are not enough things I can say about it. It's just stupid.

Re: Pepsi Pulls AMP’s Controversial “Before You Score” iPhone App

Henry — Sat, 24 Oct 2009 08:53:54 -0000

good article
thanks for the sharing
AMP should focus on the publicity

Re: Pepsi Pulls AMP’s Controversial “Before You Score” iPhone App

MonikaRun — Fri, 23 Oct 2009 16:20:28 -0000

My only complaint was that I wished they had a section wherein you could say how the pickup lines worked (brag or fail) or how many times you failed along with claiming bragging rights.

Re: Pepsi Pulls AMP’s Controversial “Before You Score” iPhone App

MonikaRun — Fri, 23 Oct 2009 16:16:08 -0000

They built it, submitted it, released it, they need to own it. Make a version for women. Pulling it makes them seem guilty in some way. Also just brings more bad publicity to them. This whole thing would have died had they just let it be.

Re: Pepsi Pulls AMP’s Controversial “Before You Score” iPhone App

tuxme2 — Fri, 23 Oct 2009 12:49:39 -0000

SHUT UP

Re: Pepsi Pulls AMP’s Controversial “Before You Score” iPhone App

uncleschnell — Fri, 23 Oct 2009 12:41:13 -0000

I think Apple and all the brands should next pull down every app that has sexy content in it (SI Swimsuit Edition) or any app with pictures of women. Also, on TV all women need to wear burkas. Online, all dating sites should be pulled down.

I'm being sarcastic because I didn't see ANY offensive material in the app. I have a team of women from all walks of life in my motion picture and television studio and they quickly downloaded the app -- and luckily still have it. From the Political Girl to even the Married Girl, there was nothing offensive, even R-rated and nothing that we felt created dangerous behavior (as online dating apps have promoted). I think -- on a serious note -- that immersing oneself into the world of the people categorized (political and art tweets, location-based establishments, local galleries etc) opens up some more multifaceted discussions. For the people out there dating, or searching as it were, it's a whole lot better than the recent "game" and other poser nonsense. This was about getting to know the person or personality you are trying to connect with. Sure, it's comedy and farce, but it's got a little immersion and learning in it. Ok end of serious side here.

Now for the women who felt offended, objectified...please edit your resumes and take out any descriptions of yourself "I like...." or "I consider myself a ...." or "my interest activities include...." And at cocktail parties never, ever mention "I'm a ...." You might be objectifying yourself there.

Re: Pepsi Pulls AMP’s Controversial “Before You Score” iPhone App

kevwells — Fri, 23 Oct 2009 12:39:50 -0000

Argh. the politically correct strike again. Anyone who spent more than 5 minutes with the app would have to smile. This was tongue-firmly-in-cheek stuff--the John Stewart show in an iPhone app. All in good fun and only the very MOST insecure woman would have an issue with it. Or, perhaps the older, female warrior for NOW, etc. Lighten up folks. Women--make your own app about trying to bag men. And don't pretend you don't try to do it. Just read the cover lines from a typical womans service magazine. Score another victory for the humorless.

Re: Pepsi Pulls AMP’s Controversial “Before You Score” iPhone App

Brad F. — Fri, 23 Oct 2009 12:18:09 -0000

I downloaded it, spent about 20 seconds looking at it, and then erased it. It may have been a joke, but besides that it was also a sorry app.

Re: Pepsi Pulls AMP’s Controversial “Before You Score” iPhone App

DamienBasile — Fri, 23 Oct 2009 11:00:40 -0000

I'm just glad I downloaded it for the history books - "When branding goes wrong". I'm sure this will get as much social media case study mileage as Motrin Moms did. While it might not be the same level of offensiveness it does exemplify a brand reacting as opposed to listening discussing and acting - just like Motrin.

Re: Pepsi Pulls AMP’s Controversial “Before You Score” iPhone App

tinkermellie — Fri, 23 Oct 2009 10:23:48 -0000

What a great idea,

"Personally, I thought AMP should capitalize on the publicity and perhaps release an iPhone app for women that stereotypes men"

That's interesting, CollegeCandy came up with that very same idea, a week and a half ago.

http://collegecandy.com/200...

Re: Pepsi Pulls AMP’s Controversial “Before You Score” iPhone App

Name — Fri, 23 Oct 2009 03:33:03 -0000

Hello! Just because they are appealing to a "demographic" doesn't mean women are a game. AND Really Pepsi has insulted both audiences- the "demographic" they were appealing to and the demographic they were using for the joke. Maybe Pepsi shouldn't be encouraging that behavior in their core audience but using their large media pull to help change it. What a complete waste of time and money for something as meaningless as an energy drink.

Re: Pepsi Pulls AMP’s Controversial “Before You Score” iPhone App

mar — Thu, 22 Oct 2009 20:19:59 -0000

Liked this. It was a good app, I felt there was nothing wrong or offending with it, it's just a little bit of fun, and there are much worse things on the app store.

Re: Pepsi Pulls AMP’s Controversial “Before You Score” iPhone App

sugarandsalt — Thu, 22 Oct 2009 19:05:44 -0000

Dammit! I missed it!

Re: Pepsi Pulls AMP’s Controversial “Before You Score” iPhone App

Name — Thu, 22 Oct 2009 18:55:14 -0000

Only girls who hate on it are the dumb ones who are insecure they fall into a category. This stuff is hilarious.

Re: Pepsi Pulls AMP’s Controversial “Before You Score” iPhone App

Liz — Thu, 22 Oct 2009 17:42:37 -0000

Yeah! I'm not for censorship but this was a free app directed solely at men that encouraged them to stereotype women, objectifying them and posting about their "scores" on social networks.

Considering some of Pepsi other social media outreach efforts (like http://www.pepsiweinspire.c..., this is a complete mismatch and it is only surprising that they campaign got as far as it did.

The funny thing is that I occasionally drink Amp. But I'm clearly not the customer they are targeting and wooing.

Re: Pepsi Pulls AMP’s Controversial “Before You Score” iPhone App

kyle — Thu, 22 Oct 2009 17:38:38 -0000

you dont score until you score. never got the chance to try it. but if you are going to be hitting on hoes you dont really need pick up lines. for a chance to score a trip to the playboy mansion post your hoe pictures here http://keepahoetrue.com/tag... or just look at some hoes

Re: Pepsi Pulls AMP’s Controversial “Before You Score” iPhone App

quakerkatheryn — Thu, 22 Oct 2009 17:22:29 -0000

NEVER

Re: Pepsi Pulls AMP’s Controversial “Before You Score” iPhone App

quakerkatheryn — Thu, 22 Oct 2009 17:22:12 -0000

I would have enjoyed if they made an app to stereotype men. Could have the fat 40 year old virgin, the jock, the goth..

Almost as funny as the ladies one. Oh well.

http://gizmoelectronics.blo...
http://www.stophighcosts.com

Re: Pepsi Pulls AMP’s Controversial “Before You Score” iPhone App

Dave Taylor — Thu, 22 Oct 2009 17:12:59 -0000

I thought it was amusing and not offensive. I shared it with a group of professional women at a dinner and we had some great laughs over the app. It's actually quite witty if you dig into it and look at how they hook into Twitter and other live data feeds. But apparently a sense of humor can't be a requirement for downloading an app. Sorry to see it go.

Re: Pepsi Pulls AMP’s Controversial “Before You Score” iPhone App

Jimmy Kupczak — Thu, 22 Oct 2009 16:53:56 -0000

What a load of crap. The world was a much better place with the AMP app around.

Re: Pepsi Pulls AMP’s Controversial “Before You Score” iPhone App

nthomas00 — Thu, 22 Oct 2009 16:01:33 -0000

What was Pepsi thinking?

Re: Pepsi Pulls AMP’s Controversial “Before You Score” iPhone App

Name — Thu, 22 Oct 2009 15:39:56 -0000

fruitjuice:http://www.youtube.com/watc...

Re: Pepsi Pulls AMP’s Controversial “Before You Score” iPhone App

Janeile — Thu, 22 Oct 2009 15:33:16 -0000

Tacky. That was a really tasteless app and needed to go. How they even let that one out of the marketing closet is beyond me. Guys should be outraged - they are being stereotyped as scumbags - because only a scumbag is going to get and use this app. I don't find it funny at all. Glad its gone.

Re: Pepsi Pulls AMP’s Controversial “Before You Score” iPhone App

Jason Inman — Thu, 22 Oct 2009 15:29:45 -0000

Of course they made the right decision. Are you kidding me?

Re: Pepsi Pulls AMP’s Controversial “Before You Score” iPhone App

Pink Visual — Thu, 22 Oct 2009 14:51:33 -0000

Poor pepsi, well maybe they'll want to buy itouchher.com from us? I could see some amped up iphone armed students liking it- you know how to contact me pepsi.